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Mark Cuban says if Jeremy Lin played in Charlotte nobody would notice

Feb 17, 2012, 11:22 AM EST

Dallas Mavericks v Denver Nuggets Getty Images

How much is Linsanity driven by Jeremy Lin’s play, and how much is driven by the fact he is doing it in New York City?

That question has been out there from the start. Mark Cuban caught Linsanity and made the point to ESPNNewYork.com that the fact this is happening in New York is good for the league (via SLAM).

But he made that point in the most Cuban of ways.

“If it was happening in Charlotte, no one would know,” Cuban said, exaggerating for effect.

“New York is still kind of the mecca of the media for basketball,” Cuban added. “It’s great for the league, so you’ve got to love it. And Jeremy Lin is a great kid, so I’m happy for him.”

Jeremy Lin would be a big story regardless of where he played because he is an archetypal storyline — the overlooked, knocked around, twice-cut guy who kept pursuing his dream and once he got a chance exploded on the biggest stage. He’s Rocky in hoops form. Right now, in an America where many are still feeling the sting of the economic downturn, that story resonates all the more. It’s powerful. Besides, Lin put up better numbers in his first four starts — 28 points per game — than any first four games for a starter in NBA history. That would make noise in any market.

Now, did him doing that in New York help ramp up the intensity? You bet. Same with his Asian heritage. But that’s not why he’s a story.

I think Cuban was trying to say that Lin playing in New York made the story bigger. He just did it in such a Cuban way.

  1. imaduffer - Feb 17, 2012 at 4:48 PM

    Mark Cuban says, ” look at ME, hear Me talk, remember it’s all about ME.”

    • md23rewlz - Feb 17, 2012 at 7:00 PM

      We’re fine with sportswriters giving their opinions on Jeremy Lin. We’re fine with random fans with no credentials whatsoever posting their opinions on Jeremy Lin (see every comment section). But if a guy who actually owns an NBA team (and thus is closer to this situation than 99% of the people talking about it) gives a well-reasoned opinion, then it’s an issue? Cuban talks too much. Some of his comments are stupid. This one isn’t. He’s attempting to give context to what a bizarre thing this Jeremy Lin deal is at the current moment. I thought he was more than generous with his comments. More to the point, if a person doesn’t want to hear what Cuban has to say, then clicking on an article titled “Mark Cuban says…” probably isn’t the greatest strategy. **shrug**

  2. packhawk04 - Feb 17, 2012 at 5:05 PM

    Whats a jeremy lin?

  3. goforthanddie - Feb 17, 2012 at 5:53 PM

    I’m pretty sure if the worst non-Stern-owned team won 7 straight, the world would notice.
    Love ya Cuban, but sometimes it’s OK to shut up.

  4. losangelasbasketball - Feb 17, 2012 at 6:09 PM

    New york abuses its media powers constently…. I would do the same thing if nbc, cbs, abc, espn were next door from me…. When this country divides into 2 countries…. we wont have to deal with new yorks crap

  5. historicfacepalm - Feb 17, 2012 at 6:46 PM

    Rocky in hoops form? Well, Rocky lost his first match. And does that make D’Antoni Mickey, or Adrian?

  6. thetooloftools - Feb 17, 2012 at 6:57 PM

    Cuban must be reading me, I said the same thing here earlier in the week (only I didn’t mention Charville).

  7. jrod2go - Feb 17, 2012 at 9:14 PM

    They WOULD notice because that would mean general MJ finally got something right

  8. Justin - Feb 17, 2012 at 9:14 PM

    He is right for the most part. Someone look up Nikola Pekovic of the Timberwolves. He has started the last 10 games and is putting up monster numbers. Yes the Knicks win streak adds to the hype but that will eventually come to an end. People should have been going crazy to add Pekovic to the rising stars challenge along with Lin.

  9. lemfax - Feb 18, 2012 at 12:50 AM

    Sometimes basketball is boring… The new story makes it xciting…

  10. losangelasbasketball - Feb 18, 2012 at 1:31 AM

    I hope mello ball hawks lin off the team…harvard grads run our lives in politics and business…. Not sports…thats the only place where ivy league guys cant dictate to evetybody… I hope lin gets cut….im rooting for mello.

  11. dysraw1 - Feb 18, 2012 at 2:28 PM

    the kid is in the right place at the right time which in it self is a great story the NY. media blows it way out of its content. let it ride

  12. steelerdynasty2010 - Feb 20, 2012 at 9:36 PM

    as if anyone notices the rest of the bobcats roster

  13. ufullpj - Feb 21, 2012 at 8:29 AM

    He’s absolutely correct. For most of the digitized media, it’s now all about ratings and traffic and less about pure journalism. As much as I love PFT, etc. Florio knows that a Favre posting of any kind is so polarizing that the comments and traffic will spike, which drives up advertising revenue. Look at the coverage on ESPN, ESPN.com, SportsCenter, etc. – it’s all because Lin is playing in NYC and went to Harvard – most of ESPN’s producers, writers, talking heads, etc. are from the Northeast, many of the are NY / Boston / Philly sports fans, and also, NY is the number one media market in the world, so of course they are going to play it up.

    Take nothing away from what the kid has accomplished – it’s a great story – but it’s only two weeks, and because of the constant media hype, he’s already become as polarizing as Tim Tebow.

  14. The Prophet - Feb 23, 2012 at 6:28 PM

    I think its more than just being NY, its being a losing Knicks team. If Lin stepped in for the Lakers for instance, it would be a story, but he would just be an interesting sidekick to Kobe Bryant. This was the perfect storm, the Knicks were losers and searching for an identity, it’s New York City, and the perfect time where the Republican candidate race has been pretty much wrapped up and no longer that intriguiging, the NFL is in its deadest point of the year, and there’s absolutely nothing else on TV. so now Jeremy Lin can literally carry a team to the top on its own before the biggest audience possible, and with the most coverage possible. The big winners, the NBA, which finally has something people can be genuinely interested in since the 90’s.

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