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“Linsanity” has gone all the way to U.S. Patent office. Literally.

Feb 14, 2012, 3:57 PM EDT

Jeremy Lin AP

The only thing more American than the rise of Jeremy Lin — the Rocky-like tale of a talented but overlooked player, twice let go, sent to the D-League, never gives up and explodes when given the chance — is other people trying to make a quick buck his rise.

Which brings us to this note out of Bloomberg Tuesday:

Yenchin Chang, a 35-year-old Alhambra, California, resident, was the first of two people to file a trademark application for the term “Linsanity,” which is being used to describe the frenzy surrounding New York Knicks point guard Jeremy Lin. …

“I wanted to be a part of the excitement,” Chang, who attended East Los Angeles College and who works in the import/export business, said in a telephone interview. “I’m very proud of Jeremy.”

Chang, like Lin, is Taiwanese but Chang said the two are not connected.

In theory, Chang would get compensated for anything sold with “Linsanity” on it. But making this work in practice is another matter.

Milord A. Keshishian, an attorney with Milord & Associates, a patent, trademark and copyright firm in Los Angeles, said in a telephone interview that the law “doesn’t bode well” for anyone trying to make money through a Linsanity trademark.

“This looks like a bad-faith attempt to profit from Jeremy Lin’s recent acclaim,” he said of the trademark applications.

But trying to make a quick buck, that’s about as American as it comes. You knew somebody would try.

  1. 00maltliquor - Feb 14, 2012 at 4:26 PM

    What kind of reporting is this? This leaves me with more questions then answers. Did he coin the term “Linsanity”? If not, then can anyone just up and claim stake to a term or catchphrase if they just trademark it first? Example: Can you, Kurt Helin, try to trademark the term “Tebowmania” even though you obviously didn’t come up with it? What a shady character this Chang dirtbag is!

    • rodgersmvp - Feb 14, 2012 at 4:41 PM

      What an idiot – the trick is to trademark it before it happens. I’m confident Eddy Curry will become the breakout star next year, and have trademarked multiple catchphrases in anticipation.

      • willardj - Feb 14, 2012 at 11:53 PM

        I’ve already trademarked “Fat-ass Curry” so too late.

  2. jasku880 - Feb 14, 2012 at 4:29 PM

    I call dips on bal-Lin

  3. granadafan - Feb 14, 2012 at 7:00 PM

    The land of greed strikes again.

  4. losangelasbasketball - Feb 14, 2012 at 9:46 PM

    This guy isnt as bad as the guys that buy up all the good domain names and resell them….those guys are scum.

  5. kansacity88 - Feb 15, 2012 at 9:44 AM


    Although Eddie Curry is African-American , I am pretty sure that some indian gentlemen has beaten to the “curry” catchphrases! Just sayin……!

  6. sdm268 - Feb 15, 2012 at 10:37 AM

    Its scums like this Chang-moron, that give Asians a bad reputation for being greedy & opportunistic. Why would anyone try to take advantage of this kid that is playing his heart out, day in and day out.

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