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Jay-Z involved in changing look, style of Brooklyn Nets

Feb 10, 2012, 12:02 PM EDT

2011 NBA All-Star Game - Performances And Celebrities Getty Images

When the Nets roll into Brooklyn next season, things will be different.

Off the court, at least. (On the court remains to be seen.) The Nets are coming to the nation’s largest market in a new building and they are looking to make a splash.

There will be changes — and they will have Jay-Z’s flair.

Jay-Z is a minority owner of the team and cultural icon and tastemaker. The long-overlooked Nets are trying to cash in on that style to provide a higher profile in Brooklyn, reports the Wall Street Journal.

The Nets are celebrating the role that he’s played in everything from revamping the logo (“He’s refreshed it,” [Nets CEO Brett] Yormark said) to designing new uniforms (“His fingerprints are all over it”) to coming up with a new color scheme (“A bold redirection”), all of which the team plans to unveil this spring.

In addition, the Nets are set to begin marketing 11 luxury suites that will be known as “The Vault at Barclays Center,” a small, high-end space on the event level of the arena. Yes, Jay-Z chose the forks—in addition to offering his input on the Champagne ($300 bottles of Armand de Brignac), the layout (asymmetrical) and much of the décor (lots of black and shimmering metallics).

The Vault will have its own entrance, owners get 10 front row tickets to every event, and they have their own private bar (done in Armand de Brignac style). All for just a cool $550,000 a year. Basically, if you have to ask you can’t afford it (and you’re not cool enough anyway).

By the way, Jay-Z is opening the Barclays Center with a series of concerts.

The Nets need something to give them standing when they get to Brooklyn. Jay-Z does that. So would Dwight Howard, but that’s another matter.

  1. sexyrexys - Feb 10, 2012 at 12:39 PM

    dwight howard is not going to the nets.

  2. charlutes - Feb 10, 2012 at 12:54 PM

    I want to go to there.

  3. nolanwiffle - Feb 10, 2012 at 12:58 PM

    Makes one wonder how the Celtics ever won a single game at the old Garden. It is still about winning, right?

  4. pellypell - Feb 10, 2012 at 2:16 PM

    “Ball so hard, this sh*t crazy, y’all don’t know that don’t sh*t phase me/
    The Nets could go 0 for 82 and I look at you like this sh*t gravy”

    Good to know Hova, good to know.

    • chiadam - Feb 10, 2012 at 3:00 PM

      People still say “ball”? Wow. Anyway, it would be hilarious to see the Nets whiff on Howard AND lose Williams. If that happens, let me list the people that will sign up to drop $550K just to watch the Nets get pounded every night. Ready? Here’s the list:

      And here endeth the list.

  5. AlohaMrHand - Feb 10, 2012 at 3:18 PM

    another aspect will be when a Net player scores he’ll have to do that stupid diamond thing with their hands to celebrate.

  6. hwatt - Feb 10, 2012 at 3:24 PM

    is Jay-z going to be involved in getting a gm, or whatever it takes to build a regular contender? Or is the nets going to be one of those teams that doesn’t win anything but makes just enough for the owners. Why would anyone pay $500k to watch garbage

  7. skinsfaninneedofanewteam - Feb 10, 2012 at 4:36 PM

    Can someone, anyone, tell me why they talk about Jay Z as if he’s a major owner within his investment group…………..for a guy who only owns 1.5% of the team he’s always talked about as being an owner…….get the majority owner to make some real moves and win some games and Jay Z’s star power won’t matter.

  8. glink123 - Feb 10, 2012 at 11:46 PM

    New Jer-Z Nyets

  9. lookatthefarside - Feb 11, 2012 at 7:01 PM

    Expect some Masonic symbolism hidden everywhere…

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