Feb 3, 2012, 1:15 PM EDT
The conventional wisdom goes that casual NBA fans — and there are a lot of them — don’t really pay attention until Christmas (and not seriously until after the Super Bowl).
Based on results so far in this lockout-shortened season, that seems about right. The NBA wiped out everything before Christmas and the league’s attendance and television viewship are up this season.
Here are the numbers, via Henry Abbott at TrueHoop.
The first 325 games of this NBA season averaged attendance of 17,094. That’s better than 89 percent of capacity, and a hair better than the first 325 games of last season, which averaged 17,057. …
• ABC has had just three games, so it’s hard to say anything conclusive, but the audience is up five percent compared to a year ago.
• ESPN viewership is up 23 percent.
• TNT viewership is up 50 percent.
• NBA TV viewership is up an insane 66 percent.
• NBA on regional cable sports networks are up 12 percent.
• Local over-the-airwaves broadcasts are up 36 percent.
Whew. I think we were all worried about those poor owners and if they’d be able to make their money back after all those concessions they had to give up during the lockout. Would they have enough money to put Foie Gras on their plate? Now we can all rest easy knowing they can sleep on ever-larger piles of money.
(Yes, I know that television ratings do not impact the teams’ bottom line immediately, but this is a sign of future larger broadcast rights deals. It also is a sign they may get more for sponsorships and other short term boosts because the fans came back.)