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Video: Nike’s latest spot for the #KobeSystem: ‘Success for the Successful’

Jan 14, 2012, 3:00 PM EDT

While we showed you the teaser clip for the KobeSystem a couple of weeks ago, the ad campaign for Kobe Bryant‘s latest basketball shoe — the Nike Zoom Kobe VII — has now officially launched. It’s star-studded, and continues with the theme of Bryant as motivational speaker somehow convincing everyone that by adapting his system (i.e., wearing his shoes), they can reach even greater levels of personal success.

In case silliness in shoe-selling isn’t your thing, head on over to Nike Basketball’s YouTube channel and check out the shoe science clips. Those feature a more serious Kobe explaining how the system helps him in specific basketball situations.

You’re welcome.

[via Nike, Inc.]

  1. mlblogsbig3bosox - Jan 14, 2012 at 3:54 PM

    You’re welcome (Kobe face).

  2. bearsstillsuck - Jan 14, 2012 at 4:22 PM

    His shoes won’t even be as good as Jordan’s.

  3. sensiblebuc - Jan 14, 2012 at 5:30 PM

    Any commercial with Aziz & Kanye is a certified classic.

    “Where do you go from the top?”

    “Over the top”


  4. segagenesiss - Jan 15, 2012 at 3:39 AM

    Do they come in womens size 7? Haha #kobesystem

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