Jan 14, 2012, 3:00 PM EDT
While we showed you the teaser clip for the KobeSystem a couple of weeks ago, the ad campaign for Kobe Bryant‘s latest basketball shoe — the Nike Zoom Kobe VII — has now officially launched. It’s star-studded, and continues with the theme of Bryant as motivational speaker somehow convincing everyone that by adapting his system (i.e., wearing his shoes), they can reach even greater levels of personal success.
In case silliness in shoe-selling isn’t your thing, head on over to Nike Basketball’s YouTube channel and check out the shoe science clips. Those feature a more serious Kobe explaining how the system helps him in specific basketball situations.
[via Nike, Inc.]
- Report: Kevin Durant considering Knicks, being recruited by Carmelo Anthony 46
- Markieff Morris: “My future will not be in Phoenix” 33
- Shaq tells Suzy Shuster he, Kobe Bryant could have tied Jordan’s six titles 34
- Dwight Howard tried to take loaded gun through airport security, will not face charges 52
- Will Miami make a run at Kevin Durant? 17
- Report: Veteran forward Chuck Hayes agrees to deal with Clippers 7
- Report: Lakers to sign Brazilian, FC Barcelona point guard Marcelo Huertas to one-year deal 10
- Shaq to Kobe on podcast: “I just want people to know that I don’t hate you” 18