Jan 2, 2012, 12:40 PM EST
Apparently you do not hold a grudge.
It’s early and the schedule was front loaded with some compelling matchups, but so far television ratings and attendance numbers are up around the NBA. Lockout? What lockout?
The five Christmas Day openers produced healthy ratings on TNT, ABC and ESPN, as ABC drew 11 million viewers for the Lakers-Chicago Bulls game, its third-largest NBA audience ever. TNT’s average of 5.9 million viewers for the Boston Celtics-New York Knicks game made that the most-viewed NBA Christmas Day game on cable.
In addition, 25 of the first 32 games were sellouts, up from 19 of the first 32 last season. Chris Granger, the NBA’s executive vice president for team marketing and business operations, said fan-friendly initiatives helped teams play to 99.2% of capacity over the first 32 games, up from 90.3% for the full 2010-11 season.
Part of the reasons those games are selling is ticket discounts and other promotions to get people in the door. And the Christmas ratings were up because those were all compelling matchups.
But the NBA seems not to have lost its momentum after the NBA lockout. We’ll see how it builds through the season and into the playoffs, but more than one casual NBA fan has told me “they should start on Christmas every year.” So far, there seems to be no real backlash from the lockout.
- Russell Westbrook undergoes procedure to address cheek fracture, will be re-evaluated next week 2
- Russell Westbrook takes knee to face, it leaves dent (VIDEO) 14
- Former All-Star, popular Knick Anthony Mason dies at age 48 14
- Russell Westbrook posts third straight triple-double, Thunder lose anyway 6
- Shane Battier: ‘I think a 60-game season would be perfect’ 16
- Kyrie Irving has strained left shoulder, out Friday vs. Pacers 0
- Derrick Rose expected to return in 4-6 weeks. In time for playoffs. 20
- Five Things We Learned in NBA Thursday: The Cavaliers we expected have arrived 17