Dec 30, 2011, 9:55 PM EDT
Let me help you out a bit Derrick — you are about to make mountains of cash.
Adidas is about to give Rose a lifetime contract worth about $250 million, according to ESPN.
One industry source insisted to ESPN.com this week that Rose’s new shoe deal with adidas will easily crack nine figures and could legitimately approach the $250 million range — as in $25 million annually over a 10-year span — in what is known in the shoe game as a “lifetime” deal.
How can the reigning MVP possibly command those kind of dollars as a shoe endorser? Here’s how: Rose, as it was explained to me, is adidas’ only counter to Kobe Bryant in China. I’m told Rose already outsells LeBron James there.
If you don’t think one endorser can mean that much to a brand, ask Nike about life without Michael Jordan.
Rose is the brightest star by far in the adidas pantheon. They also have Dwight Howard (which is rumored to be the reason Howard does not want to play in Chicago — adidas doesn’t want its two biggest stars in the same market. (Nike doesn’t seem to mind in Miami, but whatever.)
Smart move by adidas to lock up their biggest star, a guy who will potentially be at the top of the NBA for a decade. And maybe big in China.
Jul 30, 2015, 11:30 PM EDT
Hoiberg has a much stronger offensive reputation than Tom Thibodeau.
Jul 30, 2015, 10:43 PM EDT
Portland received Mike Miller and two second-round picks in addition to Haywood.
Jul 30, 2015, 10:00 PM EDT
Lieberman would be the second female assistant coach, after Becky Hammon
Jul 30, 2015, 9:15 PM EDT
Scott was charged with possession of marijuana and MDMA.
Jul 30, 2015, 8:30 PM EDT
Smith says he was talking more about family stability than money in his controversial comments.
Jul 30, 2015, 7:45 PM EDT
Huestis spent last season in the D-League.
Jul 30, 2015, 7:06 PM EDT
Could Gregg Popovich take his place in 2020?
Jul 30, 2015, 5:40 PM EDT
In what will be the last year for Duncan and Manu Ginobili, not to mention David West’s long career, there will be plenty of desperation and energy in San Antonio.
Jul 30, 2015, 4:49 PM EDT
Arenas suggests LeBron isn’t selfish enough.
Jul 30, 2015, 4:11 PM EDT
Spurs coach happily assigns credit
Jul 30, 2015, 3:25 PM EDT
Will Karl-Anthony Towns, Nikola Pekovic or Gorgui Dieng start beside him?
Jul 30, 2015, 2:33 PM EDT
Will he want it?
Jul 30, 2015, 1:48 PM EDT
Timberwolves apparently weren’t just going to trade Love for whatever they could get
Jul 30, 2015, 1:00 PM EDT
Suspending Patriots quarterback for a quarter of the season was bare minimum for Mavericks owner
Jul 30, 2015, 12:07 PM EDT
Jerry Colangelo said attendance was mandatory to be considered for 2016 Olympic team
Jul 30, 2015, 11:22 AM EDT
NBA commissioner confident Africa will get a preseason game
Jul 30, 2015, 10:31 AM EDT
Hawks wing says his leg and ankle feel better
Jul 30, 2015, 9:28 AM EDT
Philadelphia drafted Holmes in second round
Jul 30, 2015, 8:33 AM EDT
Barnes is a perfect fit in for the “grit and grind” style of the Grizzlies.
Jul 30, 2015, 8:00 AM EDT
Portland not making a call means they knew Aldridge was gone and it was time to rebuild.
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- Report: Veteran point guard Andre Miller reaches one-year deal with Timberwolves 8
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- Donald Trump says he’s becoming a Mavericks fan after Mark Cuban’s comments 47
- Report: Michael Jordan shot down Boston draft-day effort to get Charlotte No. 9 pick 31
- Wisconsin State Assembly passes Bucks arena deal, clearing the way for Gov. Walker to sign 40