Dec 30, 2011, 9:55 PM EDT
Let me help you out a bit Derrick — you are about to make mountains of cash.
Adidas is about to give Rose a lifetime contract worth about $250 million, according to ESPN.
One industry source insisted to ESPN.com this week that Rose’s new shoe deal with adidas will easily crack nine figures and could legitimately approach the $250 million range — as in $25 million annually over a 10-year span — in what is known in the shoe game as a “lifetime” deal.
How can the reigning MVP possibly command those kind of dollars as a shoe endorser? Here’s how: Rose, as it was explained to me, is adidas’ only counter to Kobe Bryant in China. I’m told Rose already outsells LeBron James there.
If you don’t think one endorser can mean that much to a brand, ask Nike about life without Michael Jordan.
Rose is the brightest star by far in the adidas pantheon. They also have Dwight Howard (which is rumored to be the reason Howard does not want to play in Chicago — adidas doesn’t want its two biggest stars in the same market. (Nike doesn’t seem to mind in Miami, but whatever.)
Smart move by adidas to lock up their biggest star, a guy who will potentially be at the top of the NBA for a decade. And maybe big in China.
Aug 2, 2014, 1:22 AM EDT
Adam Silver and Larry Bird issued statements as well.
LeBron James leads long list of players wishing Paul George the best after suffering serious USA Basketball injury
Aug 2, 2014, 12:07 AM EDT
LeBron, like most NBA players, had nothing but get-well wishes for Paul George following what appeared to be a serious injury.
Aug 2, 2014, 12:01 AM EDT
Rose looking as athletic as ever.
Paul George leaves USA Basketball Showcase with severe lower leg injury, remainder of scrimmage canceled
Aug 1, 2014, 10:51 PM EDT
Gruesome injury suffered by George causes remainder of scrimmage to be canceled.
Aug 1, 2014, 10:00 PM EDT
Only six NBA players have no-trade clauses, and Parker wasn’t eligible under the circumstances.
Aug 1, 2014, 8:45 PM EDT
New uniforms for the national team.
Aug 1, 2014, 7:35 PM EDT
Damian Lillard also wanted Williams back in Portland
Aug 1, 2014, 6:30 PM EDT
Magic Johnson takes parting shot at Mike D’Antoni
Aug 1, 2014, 5:44 PM EDT
Rumor had suggested Brewer could replace Kevin Martin or J.J. Barea in deal
Aug 1, 2014, 5:00 PM EDT
Chicago added Pau Gasol, Nikola Mirotic and Doug McDermott this summer
Aug 1, 2014, 4:14 PM EDT
New York had only minimum contract available
Aug 1, 2014, 3:37 PM EDT
If true, Corey Brewer would be a nice get for the Cavaliers.
Aug 1, 2014, 3:00 PM EDT
It’s no Heat-Cavaliers, but it’ll do
Aug 1, 2014, 2:22 PM EDT
Parker’s max extension: three years, $43,335,938
Aug 1, 2014, 1:51 PM EDT
Aug 1, 2014, 1:00 PM EDT
Wade is trying to drop pounds to make life easier on his knees. We’ll see how much that helps.
Aug 1, 2014, 12:25 PM EDT
That will go away in three months
Aug 1, 2014, 11:51 AM EDT
“So when I say I felt disrespected, I just felt like the way I played the game of basketball wasn’t appreciated.” —Isaiah Thomas referring to Sacramento management.
Aug 1, 2014, 11:20 AM EDT
Why is the Pacers’ star choosing LeBron James’ team?
Report: Greg Monroe ‘doesn’t really have a great interest in going back and playing with the Pistons’
Aug 1, 2014, 10:29 AM EDT
Pistons have reportedly talked sign-and-trade with Hawks, Suns and Blazers (but Portland is out)
- Paul George tweets: “I’ll be ok and be back better than ever” 0
- Paul George leaves USA Basketball Showcase with severe lower leg injury, remainder of scrimmage canceled 74
- Rumor: Corey Brewer to Cleveland now part of Kevin Love trade talk 24
- Tony Parker signs (another) contract extension with Spurs 10
- Bulls owner issues statement refuting rift between Bulls front office, Derrick Rose 23
- If traded before World Cup starts could Kevin Love still play for USA? Colangelo said it’s possible. 2
- Anthony Davis steps into spotlight, is Team USA’s lynchpin 18
- Referee Violet Palmer comes out publicly as gay 49