Dec 30, 2011, 9:55 PM EDT
Let me help you out a bit Derrick — you are about to make mountains of cash.
Adidas is about to give Rose a lifetime contract worth about $250 million, according to ESPN.
One industry source insisted to ESPN.com this week that Rose’s new shoe deal with adidas will easily crack nine figures and could legitimately approach the $250 million range — as in $25 million annually over a 10-year span — in what is known in the shoe game as a “lifetime” deal.
How can the reigning MVP possibly command those kind of dollars as a shoe endorser? Here’s how: Rose, as it was explained to me, is adidas’ only counter to Kobe Bryant in China. I’m told Rose already outsells LeBron James there.
If you don’t think one endorser can mean that much to a brand, ask Nike about life without Michael Jordan.
Rose is the brightest star by far in the adidas pantheon. They also have Dwight Howard (which is rumored to be the reason Howard does not want to play in Chicago — adidas doesn’t want its two biggest stars in the same market. (Nike doesn’t seem to mind in Miami, but whatever.)
Smart move by adidas to lock up their biggest star, a guy who will potentially be at the top of the NBA for a decade. And maybe big in China.
Sep 16, 2014, 7:23 PM EDT
It seems fitting.
Sep 16, 2014, 5:59 PM EDT
Guaranteed Duncan likes this better than another trip to the All-Star Game.
Sep 16, 2014, 5:20 PM EDT
Half his salary the first year is guaranteed, a sign he is expected to make the final roster.
Sep 16, 2014, 4:40 PM EDT
We’re sorry to do this to you.
Sep 16, 2014, 4:19 PM EDT
The guaranteed deal is huge but the Wolves are deep at the three. He’ll struggle to get minutes.
Sep 16, 2014, 3:17 PM EDT
Orlando also announces signing of Peyton Siva
Sep 16, 2014, 2:33 PM EDT
Stojakovic’s 3-point bombing made Sacramento better for quite some time
Sep 16, 2014, 1:50 PM EDT
Kirilenko played by far career-low 19 minutes per game last season
Sep 16, 2014, 1:11 PM EDT
Will the Suns take advantage?
Sep 16, 2014, 12:33 PM EDT
Mavericks star could help Germany qualify for 2016 Olympics
Sep 16, 2014, 11:44 AM EDT
No. 1 and No. 2 picks in the NBA draft square off against each other, expectations
Sep 16, 2014, 11:00 AM EDT
Williams, who plays both forward positions, now favorite to replace Josh McRoberts in starting lineup
Sep 16, 2014, 10:00 AM EDT
Plenty of changes, but enough to make the playoffs?
Sep 16, 2014, 9:30 AM EDT
San Antonio already has 17 players, qualifying offer out to Baynes
Sep 16, 2014, 9:00 AM EDT
Bill Duffy: ‘Klay Thompson right now is the top two-way, two-guard in basketball’
Sep 16, 2014, 8:30 AM EDT
Deron Williams opening the season healthy would be huge… but just the start of what they need from him.
Sep 16, 2014, 8:00 AM EDT
Ingles excelled in World Cup, completes dominoes set in motion by Jared Dudley trade
Sep 16, 2014, 12:30 AM EDT
You won’t see this for the Americans’ gold medal
Sep 15, 2014, 11:40 PM EDT
Forward from St. John’s went undrafted
Sep 15, 2014, 10:40 PM EDT
New details about incident in which he allegedly punched ex-girlfriend in the face
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