Dec 30, 2011, 9:55 PM EDT
Let me help you out a bit Derrick — you are about to make mountains of cash.
Adidas is about to give Rose a lifetime contract worth about $250 million, according to ESPN.
One industry source insisted to ESPN.com this week that Rose’s new shoe deal with adidas will easily crack nine figures and could legitimately approach the $250 million range — as in $25 million annually over a 10-year span — in what is known in the shoe game as a “lifetime” deal.
How can the reigning MVP possibly command those kind of dollars as a shoe endorser? Here’s how: Rose, as it was explained to me, is adidas’ only counter to Kobe Bryant in China. I’m told Rose already outsells LeBron James there.
If you don’t think one endorser can mean that much to a brand, ask Nike about life without Michael Jordan.
Rose is the brightest star by far in the adidas pantheon. They also have Dwight Howard (which is rumored to be the reason Howard does not want to play in Chicago — adidas doesn’t want its two biggest stars in the same market. (Nike doesn’t seem to mind in Miami, but whatever.)
Smart move by adidas to lock up their biggest star, a guy who will potentially be at the top of the NBA for a decade. And maybe big in China.
May 28, 2015, 12:55 PM EDT
Kevin Love might leave the Cavaliers in free agency. Cleveland fans, if history is any indication, wouldn’t treat him well if he does. What would Love’s peers think? Colin Cowherd asked Jared Dudley – whom you might remember from saying players avoid Kobe Bryant Bryant and calling Carmelo Anthony the NBA’s most overrated player –…
May 28, 2015, 12:17 PM EDT
Bulls owner Jerry Reinsforf: ‘There must be free and open interdepartmental discussion and consideration of everyone’s ideas and opinions. These internal discussions must not be considered an invasion of turf, and must remain private.’
May 28, 2015, 11:20 AM EDT
Chicago reportedly plans to resolve standoff by Friday
May 28, 2015, 10:41 AM EDT
Denver reportedly has not interviewed Mike D’Antoni
May 28, 2015, 10:01 AM EDT
That seems… connected
May 28, 2015, 9:28 AM EDT
May 28, 2015, 8:30 AM EDT
He would help the defense, but I’m not sure about the fit.
May 28, 2015, 8:00 AM EDT
May 28, 2015, 2:55 AM EDT
This is where the week off until the Finals tip off benefits the Warriors.
May 28, 2015, 1:49 AM EDT
Houston won 56 games, secured No. 2 seed in powerful Western Conference and won more playoff series than its previous 17 years combined
May 28, 2015, 12:39 AM EDT
The Warriors don’t care how it looked, they will take it.
Dwight Howard elbows Andre Iguodala but avoids flagrant foul and suspension – for now, at least (video)
May 27, 2015, 11:50 PM EDT
Rockets center elbowed Andre Iguodala high
May 27, 2015, 11:36 PM EDT
That sounds bad. Is that bad?
May 27, 2015, 11:15 PM EDT
“Hey!” -Kyrie Irving and Kevin Love, probably
May 27, 2015, 10:21 PM EDT
Will it stand?
May 27, 2015, 9:51 PM EDT
Who will it be (if anyone)?
May 27, 2015, 8:59 PM EDT
First Kobe, now Melo – Dudley goes scorched earth
May 27, 2015, 8:12 PM EDT
The Cavaliers are allowing 98.5 points per 100 possession in the playoffs, the best of the four teams to reach the conference Finals
May 27, 2015, 7:20 PM EDT
Will he become Anthony Davis’ next head coach?
Stephen Curry feels like there’s a bruise ‘all the way up and down’ his body, will likely wear arm sleeve in Game 5
May 27, 2015, 6:28 PM EDT
Warriors guard says he shot well with sleeve in shootaround
- Bulls fire Tom Thibodeau 23
- Dwight Howard: “I’m still a champion. And I won’t let anyone tell me anything different.” 55
- Rockets had an excellent season. Are they content with that? 18
- Harden struggles, Warriors role players step up leading team to Finals for first time in 40 years 33
- Dwight Howard hit with suspension-triggering technical foul 7
- PBT Extra: Cavaliers’ improved defense helps them to Finals 8
- Reports: Bulls getting closer to firing Tom Thibodeau 30
- PBT Extra: Despite ending, Hawks had season worth celebrating 3