Dec 30, 2011, 9:55 PM EST
Let me help you out a bit Derrick — you are about to make mountains of cash.
Adidas is about to give Rose a lifetime contract worth about $250 million, according to ESPN.
One industry source insisted to ESPN.com this week that Rose’s new shoe deal with adidas will easily crack nine figures and could legitimately approach the $250 million range — as in $25 million annually over a 10-year span — in what is known in the shoe game as a “lifetime” deal.
How can the reigning MVP possibly command those kind of dollars as a shoe endorser? Here’s how: Rose, as it was explained to me, is adidas’ only counter to Kobe Bryant in China. I’m told Rose already outsells LeBron James there.
If you don’t think one endorser can mean that much to a brand, ask Nike about life without Michael Jordan.
Rose is the brightest star by far in the adidas pantheon. They also have Dwight Howard (which is rumored to be the reason Howard does not want to play in Chicago — adidas doesn’t want its two biggest stars in the same market. (Nike doesn’t seem to mind in Miami, but whatever.)
Smart move by adidas to lock up their biggest star, a guy who will potentially be at the top of the NBA for a decade. And maybe big in China.
Nov 26, 2014, 12:30 PM EST
Chandler didn’t fit the triangle but Rick Carlisle knew how to use him properly.
Nov 26, 2014, 11:45 AM EST
West has been out since the preseason with an ankle injury.
Nov 26, 2014, 11:05 AM EST
Clark had his best NBA season with L.A. back in 2013.
Nov 26, 2014, 10:30 AM EST
Detroit has a fundamentally flawed roster.
Tom Thibodeau says Derrick Rose ‘didn’t re-injure himself’ after playing just 10 minutes in loss to Nuggets
Nov 26, 2014, 9:50 AM EST
Team originally said Rose left with hamstring tightness.
Nov 26, 2014, 9:10 AM EST
Lawson puts his elite ball handling on display.
Nov 26, 2014, 8:30 AM EST
Silver has said he wants the Bucks to stay in Milwaukee, but if a new arena isn’t built it’s going to get interesting.
Nov 26, 2014, 8:00 AM EST
The Bucks are just fun to watch.
Nov 26, 2014, 2:00 AM EST
The Nuggets still won.
Nov 26, 2014, 1:15 AM EST
This rivalry is the best thing about the NBA this season.
Nov 26, 2014, 12:30 AM EST
The Lakers get a little flexibility to add a player.
Nov 25, 2014, 11:45 PM EST
Business as usual for Steph.
Nov 25, 2014, 10:50 PM EST
The latest setback for the former MVP.
Nov 25, 2014, 10:15 PM EST
Faried put the hammer down.
Nov 25, 2014, 9:30 PM EST
They are that bad because of their defense.
Nov 25, 2014, 8:45 PM EST
What is the deal with that shot?
Nov 25, 2014, 7:50 PM EST
Understanding what the team is doing and paying good money for tickets are different things.
Nov 25, 2014, 6:59 PM EST
Philadelphia’s defense really tanked this play
Nov 25, 2014, 6:15 PM EST
This is a sign of how thin the front line pickings are for teams wanting depth.
Marreese Speights on Kendrick Perkins: ‘He thinks he’s a tough guy, but at the end of the day, his game is terrible’
Nov 25, 2014, 5:30 PM EST
Thunder center doesn’t take criticism without dishing some of his own
- Report: Lakers working on a one-year deal with Earl Clark 6
- Tom Thibodeau says Derrick Rose ‘didn’t re-injure himself’ after playing just 10 minutes in loss to Nuggets 9
- Lakers granted $4.85 million disabled-player exception for Steve Nash injury 11
- Kobe Bryant: “We’re not a 3-11 team. We’re not.” 26
- Tom Thibodeau is getting tired of answering Derrick Rose questions 15
- Veteran NBA coach: ‘I think (Cavaliers head coach David Blatt) is struggling a bit’ 30
- PBT’s Monday night NBA Winners/Losers: That looks more like the Cavaliers we expected 12
- Carmelo Anthony exits Knicks-Rockets game with apparent back injury 9