Skip to content

Report: Rose on verge of $250 million deal with Adidas

Dec 30, 2011, 9:55 PM EST

Derrick Rose Playing Fans at 'Run with D Rose'

Derrick Rose said at the press conference for his recent contract extension that he really doesn’t know how much money he makes.

Let me help you out a bit Derrick — you are about to make mountains of cash.

Adidas is about to give Rose a lifetime contract worth about $250 million, according to ESPN.

One industry source insisted to ESPN.com this week that Rose’s new shoe deal with adidas will easily crack nine figures and could legitimately approach the $250 million range — as in $25 million annually over a 10-year span — in what is known in the shoe game as a “lifetime” deal.

How can the reigning MVP possibly command those kind of dollars as a shoe endorser? Here’s how: Rose, as it was explained to me, is adidas’ only counter to Kobe Bryant in China. I’m told Rose already outsells LeBron James there.

If you don’t think one endorser can mean that much to a brand, ask Nike about life without Michael Jordan.

Rose is the brightest star by far in the adidas pantheon. They also have Dwight Howard (which is rumored to be the reason Howard does not want to play in Chicago — adidas doesn’t want its two biggest stars in the same market. (Nike doesn’t seem to mind in Miami, but whatever.)

Smart move by adidas to lock up their biggest star, a guy who will potentially be at the top of the NBA for a decade. And maybe big in China.

Latest Posts
  1. Tyson Chandler faces Knicks, will remind them he’s very good when healthy, used properly

    Nov 26, 2014, 12:30 PM EST

    Tyson Chandler AP

    Chandler didn’t fit the triangle but Rick Carlisle knew how to use him properly.

  2. David West hopes to make season debut Friday for Pacers

    Nov 26, 2014, 11:45 AM EST

    Atlanta Hawks v Indiana Pacers - Game Five Getty Images

    West has been out since the preseason with an ankle injury.

  3. Report: Lakers working on a one-year deal with Earl Clark

    Nov 26, 2014, 11:05 AM EST

    Earl Clark Getty Images

    Clark had his best NBA season with L.A. back in 2013.

  4. Adam Silver meets with community leaders in Milwaukee trying to pave way for new arena

    Nov 26, 2014, 8:30 AM EST

    Adam Silver Adam Silver

    Silver has said he wants the Bucks to stay in Milwaukee, but if a new arena isn’t built it’s going to get interesting.

  5. Anthony Davis and DeMarcus Cousins trade baseline dunks (VIDEO)

    Nov 26, 2014, 1:15 AM EST

    Anthony Davis Anthony Davis

    This rivalry is the best thing about the NBA this season.

  6. Kobe Bryant: “We’re not a 3-11 team. We’re not.”

    Nov 25, 2014, 9:30 PM EST

    Los Angeles Lakers v Houston Rockets Getty Images

    They are that bad because of their defense.

  7. Some Sixers season ticket holders are understandably ticked off

    Nov 25, 2014, 7:50 PM EST

    Understanding what the team is doing and paying good money for tickets are different things.

  8. Rumor: Rockets may bring in Al Harrington to bolster front court depth

    Nov 25, 2014, 6:15 PM EST

    Indiana Pacers v Washington Wizards: Game Four Indiana Pacers v Washington Wizards: Game Four

    This is a sign of how thin the front line pickings are for teams wanting depth.

Featured video

Could Sixers be worst team in NBA history?
Top 10 NBA Player Searches
  1. D. Rose (9381)
  2. D. Wade (7881)
  3. P. Gasol (6995)
  4. K. Durant (6360)
  5. D. Howard (6328)
  1. K. Martin (5642)
  2. T. Jones (5212)
  3. R. Westbrook (5158)
  4. O. Asik (5009)
  5. D. West (4736)