Dec 30, 2011, 9:55 PM EST
Let me help you out a bit Derrick — you are about to make mountains of cash.
Adidas is about to give Rose a lifetime contract worth about $250 million, according to ESPN.
One industry source insisted to ESPN.com this week that Rose’s new shoe deal with adidas will easily crack nine figures and could legitimately approach the $250 million range — as in $25 million annually over a 10-year span — in what is known in the shoe game as a “lifetime” deal.
How can the reigning MVP possibly command those kind of dollars as a shoe endorser? Here’s how: Rose, as it was explained to me, is adidas’ only counter to Kobe Bryant in China. I’m told Rose already outsells LeBron James there.
If you don’t think one endorser can mean that much to a brand, ask Nike about life without Michael Jordan.
Rose is the brightest star by far in the adidas pantheon. They also have Dwight Howard (which is rumored to be the reason Howard does not want to play in Chicago — adidas doesn’t want its two biggest stars in the same market. (Nike doesn’t seem to mind in Miami, but whatever.)
Smart move by adidas to lock up their biggest star, a guy who will potentially be at the top of the NBA for a decade. And maybe big in China.
Feb 28, 2015, 9:30 AM EST
The Knicks got the double OT win in Detroit, this shot was key.
Feb 28, 2015, 8:00 AM EST
Westbrook is averaging a triple-double over his last five games.
Feb 28, 2015, 1:02 AM EST
To quote Bob Uecker, “juuuuust a bit outside.”
Feb 27, 2015, 11:00 PM EST
There is about as much chance of me getting a date with Emily Ratajkowski this weekend as there is of this actually happening.
Shane Battier on Carmelo Anthony: ‘Last two years I guarded him, he did exactly what the scouting report said he would’
Feb 27, 2015, 10:00 PM EST
Maybe, but Melo still dropped 50 on Battier’s Heat in 2013.
Feb 27, 2015, 9:00 PM EST
NBA teams are considering the question
Daryl Morey believes two bad shots are better than one good shot (always), but data wasn’t significant enough for Jeff Van Gundy to change
Feb 27, 2015, 7:59 PM EST
An interesting anecdote from Morey (speaking at the MIT Sloan Sports Analytics Conference) about how the data showed an advantage, but not one big enough for his coach to change.
Feb 27, 2015, 6:59 PM EST
Instead of 30-year plan, assistant Celtics general manager unveils five-year and 10-year plans
Feb 27, 2015, 6:07 PM EST
Kevin Love, it’s your show.
Feb 27, 2015, 5:30 PM EST
There are financial obstacles in the way of dropping 22 games from the schedule, but Battier makes a somewhat compelling case.
Feb 27, 2015, 4:56 PM EST
He’s day to day. (Insert your Keith Olberman joke here.)
Feb 27, 2015, 4:30 PM EST
It’s not going to change most fans’ minds, but it’s a good first step.
Feb 27, 2015, 3:45 PM EST
Don’t be surprised if another bidder comes in over the top.
Feb 27, 2015, 3:15 PM EST
Don’t expect him to return, but if he does Cleveland appears off the list.
Feb 27, 2015, 2:45 PM EST
Turns out Common was a Bulls ball boy back in the early Jordan era in Chicago, so he and Michael Jordan had some laughs together.
Jeff Van Gundy to Daryl Morey when he flinched at using analytics to make a decision: ‘Either you believe in this sh-t or you don’t’
Feb 27, 2015, 2:14 PM EST
The data said that Dikembe Mutombo was better than Yao Ming, but Morey wasn’t ready to make that call.
Feb 27, 2015, 1:30 PM EST
A team’s best players hold each other accountable, according to the former NBA player.
Feb 27, 2015, 12:48 PM EST
Phil Jackson can’t just quietly sneak into a building and watch a prospect, so a reporter asked him a question. Jackson answered and will pay for that.
Feb 27, 2015, 11:58 AM EST
This makes the Bulls a lot more dangerous come the playoffs.
Feb 27, 2015, 11:28 AM EST
The Cavaliers’ rim protection has been infinitely better since the arrival of Timofey Mozgov, but he wasn’t stopping Draymond Green on this one.
- Russell Westbrook posts third straight triple-double, Thunder lose anyway 2
- Shane Battier: ‘I think a 60-game season would be perfect’ 13
- Kyrie Irving has strained left shoulder, out Friday vs. Pacers 0
- Derrick Rose expected to return in 4-6 weeks. In time for playoffs. 20
- Five Things We Learned in NBA Thursday: The Cavaliers we expected have arrived 17
- Report: George Karl controls Kings’ personnel, wants Ty Lawson, willing to move DeMarcus Cousins 29
- Paul George returns to practice with Pacers, could play in couple weeks 8
- Report: LeBron James wonders why he doesn’t get more MVP consideration 41