Dec 30, 2011, 9:55 PM EDT
Let me help you out a bit Derrick — you are about to make mountains of cash.
Adidas is about to give Rose a lifetime contract worth about $250 million, according to ESPN.
One industry source insisted to ESPN.com this week that Rose’s new shoe deal with adidas will easily crack nine figures and could legitimately approach the $250 million range — as in $25 million annually over a 10-year span — in what is known in the shoe game as a “lifetime” deal.
How can the reigning MVP possibly command those kind of dollars as a shoe endorser? Here’s how: Rose, as it was explained to me, is adidas’ only counter to Kobe Bryant in China. I’m told Rose already outsells LeBron James there.
If you don’t think one endorser can mean that much to a brand, ask Nike about life without Michael Jordan.
Rose is the brightest star by far in the adidas pantheon. They also have Dwight Howard (which is rumored to be the reason Howard does not want to play in Chicago — adidas doesn’t want its two biggest stars in the same market. (Nike doesn’t seem to mind in Miami, but whatever.)
Smart move by adidas to lock up their biggest star, a guy who will potentially be at the top of the NBA for a decade. And maybe big in China.
Oct 21, 2014, 7:35 PM EDT
Solid big men get overpaid consistently and have for many years. In light of that fact, this deal is just fine.
Oct 21, 2014, 6:33 PM EDT
Kirk Hinrich will get the start.
Oct 21, 2014, 5:40 PM EDT
James Harden’s defense isn’t as bad as some people say… but it’s not good.
Oct 21, 2014, 4:50 PM EDT
It’s possible, but not likely, that Nets owner Mikhail Prokhorov will buy the rest of the building.
Oct 21, 2014, 4:01 PM EDT
The Lakers defense makes them lottery locks.
Oct 21, 2014, 3:30 PM EDT
Philadelphia, Oklahoma City and Milwaukee still need five more teams to join their side
Oct 21, 2014, 2:49 PM EDT
Watch after the draft lottery next year when a team like the Lakers, Celtics or Knicks jumps way up the board so they can draft a young star and some smaller market owners cry it’s unfair.
Oct 21, 2014, 2:07 PM EDT
The only precedent for LeBron, Kevin Love and Kyrie Irving? LeBron, Dwyane Wade and Chris Bosh
Oct 21, 2014, 1:35 PM EDT
Iman Shumpert is wearing a hat with a clock on it. That is all.
Oct 21, 2014, 12:59 PM EDT
Center played just five games last season
Oct 21, 2014, 12:22 PM EDT
Chicago point guard still clearly has respect of teammates
Oct 21, 2014, 11:45 AM EDT
New Orleans adds its missing link in Omer Asik
Oct 21, 2014, 11:14 AM EDT
Expect him to be out until mid- to late December.
Oct 21, 2014, 10:15 AM EDT
They’re not as good as Mark Cuban thinks they are, but they are improved.
Oct 21, 2014, 9:44 AM EDT
Projecting Cleveland’s win total based on its minute distribution against the Bulls
Oct 21, 2014, 9:16 AM EDT
Celtics waived Lucas during offseason that saw him traded twice
Oct 21, 2014, 8:36 AM EDT
Celtics point guard, coach Brad Stevens leave open possibility of Rondo not missing any games after breaking hand
Oct 21, 2014, 8:00 AM EDT
He had 30 points on 18 shots.
Oct 21, 2014, 12:05 AM EDT
Clippers point guard on his own level in post-Magic Johnson NBA
Oct 20, 2014, 11:05 PM EDT
Carter still has some bounce.
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