Dec 30, 2011, 9:55 PM EDT
Let me help you out a bit Derrick — you are about to make mountains of cash.
Adidas is about to give Rose a lifetime contract worth about $250 million, according to ESPN.
One industry source insisted to ESPN.com this week that Rose’s new shoe deal with adidas will easily crack nine figures and could legitimately approach the $250 million range — as in $25 million annually over a 10-year span — in what is known in the shoe game as a “lifetime” deal.
How can the reigning MVP possibly command those kind of dollars as a shoe endorser? Here’s how: Rose, as it was explained to me, is adidas’ only counter to Kobe Bryant in China. I’m told Rose already outsells LeBron James there.
If you don’t think one endorser can mean that much to a brand, ask Nike about life without Michael Jordan.
Rose is the brightest star by far in the adidas pantheon. They also have Dwight Howard (which is rumored to be the reason Howard does not want to play in Chicago — adidas doesn’t want its two biggest stars in the same market. (Nike doesn’t seem to mind in Miami, but whatever.)
Smart move by adidas to lock up their biggest star, a guy who will potentially be at the top of the NBA for a decade. And maybe big in China.
Jul 7, 2015, 4:10 PM EDT
The Bulls are getting the band back together.
Jul 7, 2015, 3:25 PM EDT
The Lakers were not free agency losers like some think.
Jul 7, 2015, 3:06 PM EDT
Look for the Warriors to waive Wallace using the stretch provision.
Jul 7, 2015, 2:44 PM EDT
Julius Randle, L.A.’s first round pick last year, missed the Summer League opener due to a contract issue.
Jul 7, 2015, 1:57 PM EDT
Exum looked great, the injury did not.
Jul 7, 2015, 1:05 PM EDT
The reigning Sixth Man of the Year signed a free agent deal with the Lakers.
Dwyane Wade cites his scoring average when asked how long he’ll continue to play: ‘I think I’ll stay around a while’
Jul 7, 2015, 12:15 PM EDT
Wade was the third leading scorer in the East last season, but missed 20 games due to a combination rest and injury.
Jul 7, 2015, 11:31 AM EDT
Teams aren’t allowed to discuss deals during the moratorium period, which is still going on.
Jul 7, 2015, 10:52 AM EDT
KG will be back for a record 21st NBA season.
Jul 7, 2015, 10:40 AM EDT
Cleveland just added Mo Williams, but Smith (and Matthew Dellavedova) will likely be back.
Jul 7, 2015, 9:55 AM EDT
The 12th overall pick hasn’t practiced with the Jazz, and remains unsigned. But the GM says “No worries.”
Jul 7, 2015, 9:15 AM EDT
Okafor had some impressive moments.
Jul 7, 2015, 8:30 AM EDT
This is the kind of thing that all that new television revenue should go to.
Jul 7, 2015, 8:00 AM EDT
All I have ever argued about LeBron’s legacy is that you can’t compare it right now to Magic or Jordan or Bird or whoever because he’s still playing at the peak of his game.
Jul 7, 2015, 12:17 AM EDT
Bonner claims a Spurs strength-and-conditioning coach supports the theory
Jul 6, 2015, 11:04 PM EDT
This rookie knows how to finish at the rim.
Jul 6, 2015, 10:04 PM EDT
Cleveland fills its biggest need with its second-best roster-building mechanism
Jul 6, 2015, 9:15 PM EDT
Peter Feigin makes another threat
Jul 6, 2015, 8:15 PM EDT
Guard will make $2.5 million
Jul 6, 2015, 7:38 PM EDT
In Utah, he counts as a veteran
- PBT Podcast: Free agency’s winners and losers 0
- Report: Boston Celtics agree to trade for David Lee for Gerald Wallace 9
- Report: Kevin Garnett to re-sign with Timberwolves 13
- Report: Mo Williams signing with Cavaliers for most of their MLE 22
- Report: Cavaliers, Clippers discussing Jamal Crawford for Brendan Haywood trade 26
- Reports: David West agrees to veteran minimum deal to play for Spurs 79
- Report: Marc Gasol, Grizzlies reach deal on five-year, $110 million contract 10
- Manu Ginobili tweets he’ll play next season 5