Dec 30, 2011, 9:55 PM EDT
Let me help you out a bit Derrick — you are about to make mountains of cash.
Adidas is about to give Rose a lifetime contract worth about $250 million, according to ESPN.
One industry source insisted to ESPN.com this week that Rose’s new shoe deal with adidas will easily crack nine figures and could legitimately approach the $250 million range — as in $25 million annually over a 10-year span — in what is known in the shoe game as a “lifetime” deal.
How can the reigning MVP possibly command those kind of dollars as a shoe endorser? Here’s how: Rose, as it was explained to me, is adidas’ only counter to Kobe Bryant in China. I’m told Rose already outsells LeBron James there.
If you don’t think one endorser can mean that much to a brand, ask Nike about life without Michael Jordan.
Rose is the brightest star by far in the adidas pantheon. They also have Dwight Howard (which is rumored to be the reason Howard does not want to play in Chicago — adidas doesn’t want its two biggest stars in the same market. (Nike doesn’t seem to mind in Miami, but whatever.)
Smart move by adidas to lock up their biggest star, a guy who will potentially be at the top of the NBA for a decade. And maybe big in China.
Oct 23, 2014, 10:10 AM EDT
The grit and grind has an improved offense. Where do they stand in the loaded west?
Oct 23, 2014, 9:40 AM EDT
No. 6 pick in 2013 NBA draft readying to play for 76ers
Oct 23, 2014, 9:00 AM EDT
Bulls center had knee surgery this offseason
Oct 23, 2014, 8:30 AM EDT
Cavaliers show up Grizzlies
Oct 23, 2014, 8:00 AM EDT
Heat coach attempting to win first playoff series without LeBron James
Oct 23, 2014, 2:22 AM EDT
The Knicks still run some isolation.
Kobe Bryant on Julius Randle playing with Kobe, for Byron Scott: ‘If you f— this up, you’re a really big idiot’
Oct 23, 2014, 12:15 AM EDT
Lakers star likes dropping I bombs
Oct 22, 2014, 11:15 PM EDT
No charges have been filed.
Oct 22, 2014, 10:20 PM EDT
J Crossover up close and personal.
Oct 22, 2014, 9:20 PM EDT
Rockets downgraded Parsons, but he’ll have a chance to reach new heights with Mavericks
Oct 22, 2014, 8:20 PM EDT
Lakers forward also says he’s quit drinking alcohol
Oct 22, 2014, 7:20 PM EDT
Stephen Curry takes advantage
Oct 22, 2014, 6:21 PM EDT
Phil Jackson has spoken to the media more than the previous three GMs ever did, I think.
Oct 22, 2014, 5:16 PM EDT
“ We still have roughly a third of our teams that are not profitable under the current system, despite revenue sharing.” —Adam Silver
Oct 22, 2014, 4:30 PM EDT
Oddest vote of the survey — 10.7 percent of GMs thought Chicago had a better offseason than Cleveland.
Jeff Van Gundy: Confusing a system (like the Triangle Offense) with reason for success is ‘a huge mistake’
Oct 22, 2014, 3:42 PM EDT
Van Gundy says players are responsible for wins and losses, not systems — like the one Phil Jackson is bringing to the Knicks this season.
Oct 22, 2014, 2:58 PM EDT
This could be the year a big man breaks the string of guards winning the award.
Oct 22, 2014, 2:13 PM EDT
Pierce played 15 years for the Celtics, but is now with his second new team in as many seasons with the Wizards.
Oct 22, 2014, 1:29 PM EDT
Boston is hoping to get an asset in return for Bynum instead of simply waiving him.
Oct 22, 2014, 12:48 PM EDT
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