Dec 30, 2011, 9:55 PM EDT
Let me help you out a bit Derrick — you are about to make mountains of cash.
Adidas is about to give Rose a lifetime contract worth about $250 million, according to ESPN.
One industry source insisted to ESPN.com this week that Rose’s new shoe deal with adidas will easily crack nine figures and could legitimately approach the $250 million range — as in $25 million annually over a 10-year span — in what is known in the shoe game as a “lifetime” deal.
How can the reigning MVP possibly command those kind of dollars as a shoe endorser? Here’s how: Rose, as it was explained to me, is adidas’ only counter to Kobe Bryant in China. I’m told Rose already outsells LeBron James there.
If you don’t think one endorser can mean that much to a brand, ask Nike about life without Michael Jordan.
Rose is the brightest star by far in the adidas pantheon. They also have Dwight Howard (which is rumored to be the reason Howard does not want to play in Chicago — adidas doesn’t want its two biggest stars in the same market. (Nike doesn’t seem to mind in Miami, but whatever.)
Smart move by adidas to lock up their biggest star, a guy who will potentially be at the top of the NBA for a decade. And maybe big in China.
Jul 23, 2014, 12:55 PM EDT
Waiters will continue to be rumored to be available until he proves he can fit in with Kyrie Irving.
Jul 23, 2014, 12:15 PM EDT
Dallas was counting on him for bench depth and now will be looking to replace that help in a depleted market.
Jul 23, 2014, 11:37 AM EDT
Minnesota wants to dump some bad contracts as part of the deal, and Cleveland isn’t taking them.
LeBron James sent cupcakes to Akron neighbors to apologize for commotion caused by his free agent decision
Jul 23, 2014, 11:01 AM EDT
People descended upon LeBron’s neighborhood as rumors swirled.
Jul 23, 2014, 10:21 AM EDT
Stackhouse coached against Hollins at adidas Eurocamp in Italy this summer.
Jul 23, 2014, 9:47 AM EDT
LeBron has used more than just physical gifts to become all-time great NBA player
Jul 23, 2014, 9:16 AM EDT
Pacers center needs confidence more than a skyhook
Jul 23, 2014, 8:45 AM EDT
Russ Smith had a nice Summer League.
Jul 23, 2014, 8:00 AM EDT
Dallas, seeking third point guard, has already met with Mo Williams
Jul 23, 2014, 1:00 AM EDT
As Cavaliers position themselves for Kevin Love trade, now was the time to sign No. 33 pick
Jul 23, 2014, 12:00 AM EDT
Bzdelik, who most recently coached Wake Forest, previously served as Nuggets head coach
Jul 22, 2014, 11:20 PM EDT
Bieber wearing a Nets hat, so you know what that means…
Jul 22, 2014, 10:20 PM EDT
Donald’s lawyer says ruling might not come for years
Jul 22, 2014, 9:20 PM EDT
Devin Harris 2.0?
Jul 22, 2014, 8:20 PM EDT
Brooklyn reaches regular-season roster limit of 15 players
Jul 22, 2014, 7:22 PM EDT
Utah reportedly trades John Lucas III, Malcolm Thomas and Erik Murphy to Cleveland for Carrick Felix, second-round pick and $1 million
Jul 22, 2014, 6:53 PM EDT
Sterling will be removed as Clippers owner one way or another because he is toxic to the organization right now.
Jul 22, 2014, 6:02 PM EDT
He’s going to get some of Paul Pierce’s minutes.
Jul 22, 2014, 5:11 PM EDT
Adam Silver does the classy thing. Again.
Jul 22, 2014, 4:20 PM EDT
Evan Turner is now a reclamation project — if he wants to get paid he has to become more efficient.
- Report: Mavericks void Rashard Lewis’ contract after it’s discovered he needs knee surgery 4
- Report: Sixers, Nuggets or Celtics could become third team in Kevin Love trade to Cavaliers 19
- Five biggest surprises from Summer League 12
- Justin Bieber and Kevin Durant share brunch (photo) 22
- Clippers CEO: If Sterling remains owner then Doc Rivers, players, sponsors all ready to bolt 55
- Report: Cavaliers trying to acquire other players to put in Kevin Love trade 60
- Report: Bulls making push to trade for Kevin Love 73
- Seven standout players from Las Vegas Summer League 11