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Report: Rose on verge of $250 million deal with Adidas

Dec 30, 2011, 9:55 PM EDT

Derrick Rose Playing Fans at 'Run with D Rose'

Derrick Rose said at the press conference for his recent contract extension that he really doesn’t know how much money he makes.

Let me help you out a bit Derrick — you are about to make mountains of cash.

Adidas is about to give Rose a lifetime contract worth about $250 million, according to ESPN.

One industry source insisted to this week that Rose’s new shoe deal with adidas will easily crack nine figures and could legitimately approach the $250 million range — as in $25 million annually over a 10-year span — in what is known in the shoe game as a “lifetime” deal.

How can the reigning MVP possibly command those kind of dollars as a shoe endorser? Here’s how: Rose, as it was explained to me, is adidas’ only counter to Kobe Bryant in China. I’m told Rose already outsells LeBron James there.

If you don’t think one endorser can mean that much to a brand, ask Nike about life without Michael Jordan.

Rose is the brightest star by far in the adidas pantheon. They also have Dwight Howard (which is rumored to be the reason Howard does not want to play in Chicago — adidas doesn’t want its two biggest stars in the same market. (Nike doesn’t seem to mind in Miami, but whatever.)

Smart move by adidas to lock up their biggest star, a guy who will potentially be at the top of the NBA for a decade. And maybe big in China.

  1. philtration - Dec 30, 2011 at 10:38 PM

    That is $45 million a year for the next 5 years between his Bulls contract and the Adidas money.
    From Rookie of the Year to NBA All Star to MVP and now a ton of cash and a chance to win a championship ring.
    Not bad for a 23 year old.

  2. glink123 - Dec 31, 2011 at 12:13 AM

    if he knew he was inking a $250 million dollar deal with Adidas, he’s a selfish idiot for taking a max-contract from the Bulls. what’s the difference between $350 million and $300 million, if it means signing Dwight Howard or not signing D12.

    • pudgalvin - Dec 31, 2011 at 12:26 AM

      Yup, only player in the history of the NBA for making signing a max contract while also getting a bazillion dollar shoe deal.

    • goforthanddie - Dec 31, 2011 at 1:09 AM

      He could blow out both knees tomorrow, so getting every guaranteed penny he can is good business sense.
      Oh, and there’s that part about him being the best player on the team, and one of the 10 best in the league, and getting paid what your worth.

  3. jackntorres - Dec 31, 2011 at 12:34 AM

    The question is whether he outsells LeBron in China because LeBron is the new evil or because Rose looks half Asian.

  4. redbullenergydrink - Dec 31, 2011 at 1:34 AM

    One word: WOW.

  5. gmsingh - Dec 31, 2011 at 10:26 AM

    Is anyone going to mention that D. Rose is one of the few guys in basketball that can legitimately be called a role model? Compare and contrast this with LeBron’s antics.

    • donbp87 - Dec 31, 2011 at 1:50 PM

      I love D Rose as a player, he is my favorite but athletes are not role models. its not their job, its the parents job. We truly don’t know a person other than what wee see. People thought Tiger Woods was a role model

  6. ima9er4life - Dec 31, 2011 at 3:14 PM

    I think dude is sick, but ain’t nobody worth that much money

  7. dadawg77 - Dec 31, 2011 at 6:08 PM

    Wait, then how does the Howard/Adidas rumor make sense? If Rose is going to be the international face of your company, then having him win multiple titles while beating the competition top guys in Kobe and the Heat would only strengthen your brand. Titles mean more international exposure which would increase sales. If Rose beats LeBron to the title then he becomes the biggest name in basketball.

    • mistercharitystripe34 - Jan 1, 2012 at 2:41 AM

      It says a lot about Howard. He’s more concerned about his “brand” than being the most dominant center of this era without a ring.

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