Dec 21, 2011, 1:47 PM EDT
You get the feeling Nike is the puppet master on this one, pulling all the strings…
Monday the Miami Heat signed a sponsorship agreement with Chinese beer company Tsingtao, and that may be the first step to a preseason tour of China for the Heat next season, reports the Sun Sentinel (via SLAM).
“We’re not in control of that, the NBA is. But we have every reason to believe that we are high on the list of teams that they’ll be inviting over to China, if not next year certainly soon,” said Eric Woolworth, Heat president of business operations. “I believe it’s in the pipeline.”
NBA players do tours of Nike every summer, doing clinics and the like, to promote their shoe brand — Kobe Bryant has been going on behalf of Nike for years. It should be noted that LeBron James, Dwyane Wade and Chris Bosh all are part of the Nike shoe family.
But this is bigger than just shoes — David Stern is all about globalization of the game and wants to tap into the massive Chinese market. Sending a marquee team like the Heat makes some sense from a marketing perspective. Which often around the NBA is the only perspective that matters.
- D’Angelo Russell on Tracy McGrady tweet: “Some Lakers fans are spoiled” 7
- Anthony Davis “definitely” plans on shooting more threes this season 4
- Jim Buss defends Byron Scott as Lakers coach, “He has the Laker blood in him” 24
- Jim Buss open to the idea of Kobe Bryant playing beyond this season 31
- Derrick Rose on sexual assault suit: “I am confident I will be proven innocent” 4
- Report: Kyrie Irving likely not back opening night, could be out until January 14
- Legendary Sixer, backboard-shattering dunker Darryl Dawkins dies at 58 14
- After Rio Olympics next summer, who takes over at Team USA coach? 8