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Video: Basketball never stops for Durant (well, except….)

Nov 25, 2011, 1:15 PM EST

Kevin Durant. Josh Howard AP

Kevin Durant‘s marketing this summer is such a coordinated thing of beauty. He is running around the nation playing in every pro-am and charity game he can find, all the time wearing “basketball never stops” shirts. He is selling his love for the game, a great counter to the lockout. He probably does love the game, but this coordinated “he will play anywhere” campaign is brilliant.

Which brings us to this lated Nike ad for KD, where he plays at a church and a playground and anywhere else they will let him. Well done. My favorite ad from him yet.

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