Nov 21, 2011, 6:59 PM EST
Pat Riley understands Shaquille O’Neal.
Understood he needed to push the big man hard if the Heat were going to win the championship in 2006. Understands him now as Shaq goes around promoting his “Shaq Uncut” biography.
That’s why Riley was not offended by Shaq saying talking about Riley’s “Gestapo conditioning,” as the coach told Ira Winderman at the Sun Sentinel.
“He’s marketing. He’s a marketer. He’s just marketing right now,” Riley told the Sun Sentinel with a dismissive laugh. “That’s all he’s doing….”
“I’m trying to figure out whether or not Hannibal Lecter, the Gestapo or John Gotti, I don’t know which one is worse,” Riley said of the characterizations he’s received from O’Neal over the years. “They’re all equally insulting.”
He smiled, then paused, “but Coach is good enough for me.”
Shaq is about selling books. Well, Shaq is about selling the Shaq persona, right now that is books. Someday (soon I hope) it will be selling Shaq the TNT analyst. There will other Shaqs to sell after that.
Riley gets that. We all should get that.
- PBT’s Wednesday Night NBA Winners/Losers: You will not question if Memphis is legit again 2
- Grizzlies top Spurs in triple overtime. Best game of the season. So far. 1
- Report: Mavericks and Celtics in ‘substantive discussion’ about Rajon Rondo trade 13
- Report: Celtics now more willing to trade Rajon Rondo 12
- Tyson Chandler says he feels sorry for Carmelo Anthony 19
- Kevin Durant on idea stars wouldn’t want to play with Kobe Bryant: ‘That’s bulls—‘ 48
- Former Warriors coach Mark Jackson meets with Kings GM, DeMarcus Cousins after Tuesday night’s game 25
- PBT’s Tuesday Night NBA Winners/Losers: Grizzlies grind ends Warriors streak 12