Nov 16, 2011, 1:12 PM EDT
Great, more “CSI: New York.”
Among the many left scrambling without the NBA are television networks that normally would be beaming regular season games into our homes. They have to fill the space and they have to try and keep the advertisers who buy that space happy. National networks like TNT are forced to bring us more how-done-it crime dramas and offer advertisers other options, and regional sports networks are digging into their vaults for historic games.
In the end this will be about the money, eventually the league and teams are going to have to pay some people back. But right now it’s about filling the airtime. Everything is explained well in a New York Times story today.
Big media companies are likely to feel the chill, with months of empty television time that would typically be filled with N.B.A. games. ESPN and ABC, owned by the Walt Disney Company, and Time Warner’s Turner Sports pay a combined $1 billion a season for the rights to games. The N.B.A. drives ratings in the coveted 18- to 34-year-old male demographic that advertisers pay a premium to reach. And it gives cable networks leverage in negotiating carriage fees, or the price cable companies pay in order to offer subscribers a network.
The N.B.A. said on Tuesday that at the end of the current season it would discuss repayment to networks for fees associated with canceled games. If the entire season is wiped out, the league could add an additional year to Turner and Disney’s contract, which runs through the 2016 season….
The lockout could have a disproportionate impact on regional sports networks that rely on a hometown team’s games to bring in viewers and local advertisers. The MSG network, owned by the Madison Square Garden Company, typically has Knicks games three nights a week. It will now rely on shows that mix archival Knicks games with player interviews. MSG will still have live National Hockey League games.
TNT is giving us more “CSI: New York” right now. If they start having to give us a lot more “Leverage” that’s when we will all feel the pain.
- Durant says 2014 USA team better than 2010 version that won gold 4
- Kevin Durant knows you’re talking about his free agency but isn’t giving many clues. He liked what LeBron did. 16
- Byron Scott makes ridiculous optimism sound reasonable 40
- Derrick Rose told Carmelo Anthony that if he came to Chicago “the game would be easy” 40
- LeBron James strips on stage, throws clothes into crowd (video) 23
- Is DeMarcus Cousins the big man Team USA can lean on? 19
- Lakers make it official — finally — and hire Byron Scott as head coach 13
- Derrick Rose: “I’ve become a smarter player, but I’m mad it took me seven years to learn it.” 29