Nov 15, 2011, 12:16 PM EDT
Tuesday — November 15 — would have been the first day that NBA players had gotten paychecks if there were an NBA season. It’s not a huge shock we got this far. Some owners wanted the players to feel the pain of missed money, thinking the players would cave when it happened. (The players response on Monday was to push back the hardest way they knew how.)
But the owners are going to feel a financial pinch, too.
MillerCoors, which spends heavily on sports advertising and has sponsorship deals with many NBA teams, including the Milwaukee Bucks, disclosed Monday that it had been withholding payments to its NBA partners.
Peter Marino, a MillerCoors spokesman, said the payments will be made in full upon resolution of the bitter dispute….
In addition to MillerCoors, BMO Harris Bank has a sponsorship arrangement with the Bucks. A spokesman said the bank had not suspended payments to the Bucks.
You can bet it’s not just the Bucks — a lot of owners are feeling the pinch. And when MillerCoors and others said they will pay in full, what they are really saying is “paying our prorated share.”
The thing is, those teams and owners can hold out without the cash flow a lot longer than the players. They are feeling some pain, but a lot less of it than the players the longer this drags on.
- Report: Sixers may look to trade for Amar’e Stoudemire at this season’s deadline 20
- Kevin Durant reiterates that rest was his reason for withdrawing from Team USA 8
- Kobe Bryant says he will not be same player as before, says he’s evolved into something equally good 18
- Report: Agent for Greg Monroe pursued sign-and-trade deals with five teams, including Thunder and Blazers 25
- Derrick Rose sits out another Team USA practice, not likely to start Wednesday 21
- DeMarcus Cousins practices with team USA Tuesday, says he’s 50-50 for Wednesday game 2
- Jim Boeheim says of Carmelo Anthony, “it would have been better to go to Chicago” 31
- Steve Ballmer screams like a maniac at Clippers rally 26