Nov 11, 2011, 11:02 AM EDT
Let’s be honest about what you really like — trades and teams full of stars.
You like seeing basketball, too, which makes the new offer from NBA owners appealing to fans. Because it means 72 games and a full playoffs, basically a normal season. I want to see it in place for the same reasons.
You may get it (not that we have any say) but know that the owners offer — the parts the players are opposing of it particularly — goes against what fans have shown they want.
The owners have preached “competitive balance” and sold it sort of like the NFL’s parity. The NBA is never going to have the parity of the NFL (because the stars of the NBA control the game much more and are so much better than their peers). But that’s not really what is at the heart of all this. Small market owners watched LeBron James and Carmelo Anthony control the process, take all the power and force their way where they wanted to be. The owners want that power back.
I know what is coming in the comments — you say you want that, too. You’ll say that you want Grizzlies to be able to compete with the Lakers every year. You say you don’t want the Knicks to make all the big trades. You’ll say you want sanity in the system.
The numbers tell a different story. The numbers being every measure of fan interest we can find, whether it is television ratings or Internet traffic or ticket sales.
You love trades and free agency — there is a reason traffic on this and every other NBA web site peaks in July, not during the finals but during free agency. You love rumors. Love them. You love to read about and talk player movement. We all love to play armchair GM. There is a huge traffic and interest boost in February as the trading deadline nears for the same reason.
This new deal from the owners is designed to restrict the kind of big trades you clearly want to see (hence more restrictions on tax spending teams). Sure, there will be plenty of smaller trades and we can get excited about Sasha Vujacic getting moved for cash considerations. But the small market owners want to keep their stars. Those are the guys that sell tickets and bring in sponsors and boost local television ratings and they don’t want them all going to New York and Los Angeles and Miami.
Thing is, you love teams loaded with stars. You may say you hate the Miami Heat, but you watched them and bought their gear in record numbers. Ratings were up last season and the Heat and Knicks were the primary reasons. When you talk about the golden age of the NBA, you talk about the Jordan era when the Bulls dominated the league, or the 1980s when the Lakers or Celtics won eight out of nine titles. That’s when the ratings were highest.
What’s frustrating about the lockout is they figured out the money part of the lockout, mostly. That was supposed to be the hard part of getting a new NBA labor deal, but the players have gone all the way back to a 50/50 split of revenue, giving enough money back to cover what the owners said they lost (even if we don’t buy their math).
We’ll see what happens with the offer the owners made. We may get our wish and get basketball. But know that while David Stern and Adam Silver are selling this deal as good for the fans, it really isn’t. It’s just very good for the owners.
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