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Video: What “basketball never stops” means to LeBron, Durant

Nov 4, 2011, 4:13 PM EST

Nike, they are good at this marketing thing. While the NBA has been locked out and we have been talking about percentages of BRI and other stuff off the court, Nike has been running their “basketball never sleeps” campaign. Kevin Durant has been the living embodiment if it, so it seems.

This video has Durant, LeBron James, Sue Bird and even Questlove talking about the game and what “basketball never sleeps” means to them. Smart.

Basketball never does stop. Too bad the NBA does.

(Hat tip to I am a GM)

  1. therealhtj - Nov 4, 2011 at 5:03 PM

    But as long as there’s a Nike, the paychecks never stop either. For the top 1-2% of players at least.

  2. mikeewright7 - Nov 4, 2011 at 7:16 PM

    the Media just wanna catch D.rose in something…SMH

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