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NBA’s new labor twitter account draws fire. It didn’t take long.

Nov 3, 2011, 9:45 AM EDT

twitter-whale

Because the league was not winning big enough during the lockout, it decided to take its case to twitter.

The league opened a new account — @NBA_Labor — which the NBA could use to defend the owners case in cyberspace. To right all those perception wrongs. But it didn’t take long before that account came under attack from all quarters.

One attack came from Nazr Mohammed. It started when the Pistons Charlie Villanueva tried to explain on twitter how the owners get to take expenses off the top of the basketball related income (or BRI) pie, so that the proposed 50/50 split is not really that. Mohammed had said something similar. The league’s new account sent this out.

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Then the monster NBA official twitter account (with more than 3 million followers) retweeted it. Mohammed was ticked and responded.

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By the way, Mohammed is right. The owners do get a cut off the top of the BRI for certain expenses, and they asked to expand those expenses in the new labor deal. That seems to have fallen away, but the owners do get the first cut before money is divided, something the sides agreed to.

The first tweet the NBA’s labor account sent out was to correct ESPN’s Henry Abbott on a post. And it turns out, the league’s twitter was technically right due to new parts of the labor agreement not yet made public. But Abbott asks a few good questions about the account, too, such as are 140 characters enough to explain a nuanced CBA?

My question is this: Does the league need another bully pulpit to make its case? The owners are going to win the lockout. Big. How big is the only question left on the table. Is starting a new twitter account to play watchdog on the PR battle really going to look good and help with that battle on top of it? So far it doesn’t look like it.

  1. cakemixa - Nov 3, 2011 at 9:50 AM

    As much as I enjoy the NBA, I truly hope those on BOTH sides suffer immensely (financially) for putting the fans through this CRAP. At this point, I don’t care how many games/seasons are lost. It’s now to the point where they’re having Twitter arguments? Screw them all.

    • philosofly - Nov 3, 2011 at 10:24 AM

      Seriously, SCREW THE NBA!! How could they screw this up so badly? Greed, just like everything else that seems to be messed up in this country!

      At least the NFL was smart, they knew they couldn’t screw over the very people that spend the money to make their league possible: THE FANS!!

      So, Stern, Hunter, and all the players who don’t seem to want to give the fans what they wanted: BASKETBALL GAMES, SCREW YOU!! We the fans are sick of your childish PR games, really, honestly, do you think you can play us for fools? The fans have been watching this whole time and both sides should be so embarrassed they should probably change their names and leave the country at this point if they want to still make money using a basketball product. Why you ask?

      BECAUSE YOU HAVE LOST US!! Good luck rebuilding your image after this screw up. I know my money will NEVER go to another NBA product as long as me or my kin live.

      We have real problems in the world we are all trying to figure out and you guys can’t decide how to divide OUR money? Nice knowin’ ya!

  2. silverbuffalo - Nov 3, 2011 at 10:55 AM

    Cap them, revenue share them, have em play ball

  3. yournuts - Nov 3, 2011 at 11:31 AM

    Kurt, the only thing I don’t understand is why you think the owners are losing the public opinion poll? Just about everybody where I am from and I would say about 85% think the owners are in the right! I don’t think your telling the truth Kurt? Your comments and our numbers don’t make any sense to me.

  4. jbraxton3rd - Nov 3, 2011 at 11:38 AM

    Hey NBA players, someone has to pay the expenses. You guys fly on chartered or team owned planes, reside in 5 star hotels, are provided all the essentials you need to be comfortable. What if the owners required you to pay those expenses yourselves? Dumb a**…

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