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	<title>Comments on: Video: As usual Nike is better at messaging than their players</title>
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	<link>http://probasketballtalk.nbcsports.com/2011/10/29/video-as-usual-nike-is-better-at-messaging-than-their-players/</link>
	<description>Basketball - NBC Sports</description>
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		<title>By: vnhorn</title>
		<link>http://probasketballtalk.nbcsports.com/2011/10/29/video-as-usual-nike-is-better-at-messaging-than-their-players/comment-page-1/#comment-55824</link>
		<dc:creator><![CDATA[vnhorn]]></dc:creator>
		<pubDate>Mon, 31 Oct 2011 05:12:41 +0000</pubDate>
		<guid isPermaLink="false">http://probasketballtalk.nbcsports.com/?p=33773#comment-55824</guid>
		<description><![CDATA[Nope, definitely positive imaging for the players.  I actually saw this commercial while watching football today and at first thought it was a PR piece put together by the union, especially with the spotlight on the players which seemed (to me at least) to point out that the players are what people are watching and really the reason for the success of the NBA.]]></description>
		<content:encoded><![CDATA[<p>Nope, definitely positive imaging for the players.  I actually saw this commercial while watching football today and at first thought it was a PR piece put together by the union, especially with the spotlight on the players which seemed (to me at least) to point out that the players are what people are watching and really the reason for the success of the NBA.</p>
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		<title>By: jrhall888</title>
		<link>http://probasketballtalk.nbcsports.com/2011/10/29/video-as-usual-nike-is-better-at-messaging-than-their-players/comment-page-1/#comment-55819</link>
		<dc:creator><![CDATA[jrhall888]]></dc:creator>
		<pubDate>Mon, 31 Oct 2011 04:44:34 +0000</pubDate>
		<guid isPermaLink="false">http://probasketballtalk.nbcsports.com/?p=33773#comment-55819</guid>
		<description><![CDATA[All stars are not necessarily chosen because they&#039;re the best at that time or best at their positions. There&#039;s a lot of hype involved, and the fans (most of whom have no clue, and just vote based on favoritism) vote the starting players. Melo is way overrated.]]></description>
		<content:encoded><![CDATA[<p>All stars are not necessarily chosen because they&#8217;re the best at that time or best at their positions. There&#8217;s a lot of hype involved, and the fans (most of whom have no clue, and just vote based on favoritism) vote the starting players. Melo is way overrated.</p>
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		<title>By: jrhall888</title>
		<link>http://probasketballtalk.nbcsports.com/2011/10/29/video-as-usual-nike-is-better-at-messaging-than-their-players/comment-page-1/#comment-55817</link>
		<dc:creator><![CDATA[jrhall888]]></dc:creator>
		<pubDate>Mon, 31 Oct 2011 04:42:19 +0000</pubDate>
		<guid isPermaLink="false">http://probasketballtalk.nbcsports.com/?p=33773#comment-55817</guid>
		<description><![CDATA[The one simple reason Nike shouldn&#039;t be negotiating for the players is that NIke has Nike&#039;s interests in mind. Any coincidence in like interests shouldn&#039;t be misconstrued as to where Nike&#039;s interests are.]]></description>
		<content:encoded><![CDATA[<p>The one simple reason Nike shouldn&#8217;t be negotiating for the players is that NIke has Nike&#8217;s interests in mind. Any coincidence in like interests shouldn&#8217;t be misconstrued as to where Nike&#8217;s interests are.</p>
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		<title>By: goforthanddie</title>
		<link>http://probasketballtalk.nbcsports.com/2011/10/29/video-as-usual-nike-is-better-at-messaging-than-their-players/comment-page-1/#comment-55797</link>
		<dc:creator><![CDATA[goforthanddie]]></dc:creator>
		<pubDate>Sun, 30 Oct 2011 19:34:29 +0000</pubDate>
		<guid isPermaLink="false">http://probasketballtalk.nbcsports.com/?p=33773#comment-55797</guid>
		<description><![CDATA[What I see you posting is scoring stats.  Great, he can shoot a lot.  Does he rebound?  Assists?  Defense?  (Not being an ass, I just don&#039;t feel like looking into it, he isn&#039;t that important to me.)

&quot;The top five small forwards in the league are “elite”, right?&quot;
No.  Elite isn&#039;t judged by position.  Just because someone is one of the better players at his position doesn&#039;t convey &quot;elite&quot; status.  By your measure, there would always be 25 &quot;elite players&quot; in the NBA.  Someone could become elite because someone else retired.  Doesn&#039;t work that way.]]></description>
		<content:encoded><![CDATA[<p>What I see you posting is scoring stats.  Great, he can shoot a lot.  Does he rebound?  Assists?  Defense?  (Not being an ass, I just don&#8217;t feel like looking into it, he isn&#8217;t that important to me.)</p>
<p>&#8220;The top five small forwards in the league are “elite”, right?&#8221;<br />
No.  Elite isn&#8217;t judged by position.  Just because someone is one of the better players at his position doesn&#8217;t convey &#8220;elite&#8221; status.  By your measure, there would always be 25 &#8220;elite players&#8221; in the NBA.  Someone could become elite because someone else retired.  Doesn&#8217;t work that way.</p>
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		<title>By: flyerscup2010</title>
		<link>http://probasketballtalk.nbcsports.com/2011/10/29/video-as-usual-nike-is-better-at-messaging-than-their-players/comment-page-1/#comment-55784</link>
		<dc:creator><![CDATA[flyerscup2010]]></dc:creator>
		<pubDate>Sun, 30 Oct 2011 08:45:46 +0000</pubDate>
		<guid isPermaLink="false">http://probasketballtalk.nbcsports.com/?p=33773#comment-55784</guid>
		<description><![CDATA[these owners are clowns]]></description>
		<content:encoded><![CDATA[<p>these owners are clowns</p>
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		<title>By: marcusfitzhugh</title>
		<link>http://probasketballtalk.nbcsports.com/2011/10/29/video-as-usual-nike-is-better-at-messaging-than-their-players/comment-page-1/#comment-55778</link>
		<dc:creator><![CDATA[marcusfitzhugh]]></dc:creator>
		<pubDate>Sun, 30 Oct 2011 05:45:33 +0000</pubDate>
		<guid isPermaLink="false">http://probasketballtalk.nbcsports.com/?p=33773#comment-55778</guid>
		<description><![CDATA[He was the third overall pick in the 2003 draft (everyone agrees he should have gone before Darko - can you imagine the &#039;04 Detroit team with Melo too?)
Melo set the Nuggets franchise record for most points scored by a rookie.
The year before he arrived Denver was 17-65.  His first year there Denver went to the playoffs with a 43-39 record.
Third youngest NBA player to score 2,000 points.
Second youngest NBA player to score 5,000 points.
Tied the NBA record (with George Gervin) for the most points scored in a single quarter.
A career 25 and 6 regular season player, and a 25 and 7 playoff player
Four time NBA All Star

Speaking of All Starts, he did &lt;b&gt;start&lt;/b&gt; for the west in the last two All Star games.  NBA All Star game starters are considered &quot;better than average&quot;, right?  Can you name five small forwards who are better? Not &quot;used to be better&quot;, but are &quot;currently&quot; better. The top five small forwards in the league are &lt;b&gt;&quot;elite&quot;&lt;/b&gt;, right?]]></description>
		<content:encoded><![CDATA[<p>He was the third overall pick in the 2003 draft (everyone agrees he should have gone before Darko &#8211; can you imagine the &#8217;04 Detroit team with Melo too?)<br />
Melo set the Nuggets franchise record for most points scored by a rookie.<br />
The year before he arrived Denver was 17-65.  His first year there Denver went to the playoffs with a 43-39 record.<br />
Third youngest NBA player to score 2,000 points.<br />
Second youngest NBA player to score 5,000 points.<br />
Tied the NBA record (with George Gervin) for the most points scored in a single quarter.<br />
A career 25 and 6 regular season player, and a 25 and 7 playoff player<br />
Four time NBA All Star</p>
<p>Speaking of All Starts, he did <b>start</b> for the west in the last two All Star games.  NBA All Star game starters are considered &#8220;better than average&#8221;, right?  Can you name five small forwards who are better? Not &#8220;used to be better&#8221;, but are &#8220;currently&#8221; better. The top five small forwards in the league are <b>&#8220;elite&#8221;</b>, right?</p>
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		<title>By: ilovefoolsball</title>
		<link>http://probasketballtalk.nbcsports.com/2011/10/29/video-as-usual-nike-is-better-at-messaging-than-their-players/comment-page-1/#comment-55775</link>
		<dc:creator><![CDATA[ilovefoolsball]]></dc:creator>
		<pubDate>Sun, 30 Oct 2011 05:02:50 +0000</pubDate>
		<guid isPermaLink="false">http://probasketballtalk.nbcsports.com/?p=33773#comment-55775</guid>
		<description><![CDATA[Let the lockout continue, fine by me :)]]></description>
		<content:encoded><![CDATA[<p>Let the lockout continue, fine by me <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: goforthanddie</title>
		<link>http://probasketballtalk.nbcsports.com/2011/10/29/video-as-usual-nike-is-better-at-messaging-than-their-players/comment-page-1/#comment-55770</link>
		<dc:creator><![CDATA[goforthanddie]]></dc:creator>
		<pubDate>Sun, 30 Oct 2011 01:35:41 +0000</pubDate>
		<guid isPermaLink="false">http://probasketballtalk.nbcsports.com/?p=33773#comment-55770</guid>
		<description><![CDATA[Totally off-topic...
Why do people insist on calling Carmelo Anthony &quot;elite&quot;?]]></description>
		<content:encoded><![CDATA[<p>Totally off-topic&#8230;<br />
Why do people insist on calling Carmelo Anthony &#8220;elite&#8221;?</p>
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		<title>By: hail2tharedskins</title>
		<link>http://probasketballtalk.nbcsports.com/2011/10/29/video-as-usual-nike-is-better-at-messaging-than-their-players/comment-page-1/#comment-55763</link>
		<dc:creator><![CDATA[hail2tharedskins]]></dc:creator>
		<pubDate>Sat, 29 Oct 2011 23:18:49 +0000</pubDate>
		<guid isPermaLink="false">http://probasketballtalk.nbcsports.com/?p=33773#comment-55763</guid>
		<description><![CDATA[Nike and the owners interets are aligned.  Both make money off of the players and both have a vested interest in keeping the fans from revolting against the players.  That commercial in no way undermines the owners&#039; position, in fact in a way I think it puts more pressure on the players.  The commercial helps drum up excitement (which is good for the NBA when the games eventually return), but even know it can drum up excitement amongst players nudging them to end this dispute and get back on the court and it can also drum up excitement amongst fans who nudge the players to get back on the court.  I&#039;m not sure how you ever got the idea that NBA and Nike had divulging interests, but their interests have always been aligned and this video (in my opinion) pots way more pressure on players than it does owners (specifically because it puts no pressure on owners) and it helps prevents the NBA brand or its players from losing all marketing contact with the public (this was essential a marketing piece for the NBA, specifically the game of basketball but lets be honest in America the game of basketball and the NBA are synonymis)]]></description>
		<content:encoded><![CDATA[<p>Nike and the owners interets are aligned.  Both make money off of the players and both have a vested interest in keeping the fans from revolting against the players.  That commercial in no way undermines the owners&#8217; position, in fact in a way I think it puts more pressure on the players.  The commercial helps drum up excitement (which is good for the NBA when the games eventually return), but even know it can drum up excitement amongst players nudging them to end this dispute and get back on the court and it can also drum up excitement amongst fans who nudge the players to get back on the court.  I&#8217;m not sure how you ever got the idea that NBA and Nike had divulging interests, but their interests have always been aligned and this video (in my opinion) pots way more pressure on players than it does owners (specifically because it puts no pressure on owners) and it helps prevents the NBA brand or its players from losing all marketing contact with the public (this was essential a marketing piece for the NBA, specifically the game of basketball but lets be honest in America the game of basketball and the NBA are synonymis)</p>
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