Oct 11, 2011, 11:10 PM EST
The NBA players union cannot win the public relations war — the fans will side with the owners, especially after the blunder-filled “let us play” twitter campaign Monday — and their only hope of salvaging what they have of the last labor deal is to stay unified.
So far that has gone well — with the NBA’s stars leading the way the union is not breaking ranks. Kobe Bryant and Kevin Garnett have made pleas with the players to stay unified, and the NBA rank-and-file loved Dwyane Wade snapping back at David Stern in a meeting a couple weeks back.
The union had originally scheduled this meeting for Monday, but Hunter postponed it to stay and negotiate with David Stern and the owners.
The players have handled this lockout pretty well, keeping their heads down. They are holding firm saying they want 53 percent of basketball related income. They are in a tough spot because the players never win in the minds of the public, whether they are in the right or not (and I think they are). We don’t relate to their salary, we don’t understand why you don’t show up for work when you make that much money.
But Monday when the players started tweeting “let us play” they came off as having a “woe is me” attitude. It fell flat. You can’t do that when you make millions and many Americans are worried about how to pay their health insurance bill. If it really was about the basketball and not the money, you could take the owners last offer and still make more money than 99 percent of Americans. It’s about the money. Own that.
So long as the union can stay together, they can get more money. But they may have to go to the brink of losing a full season to do it.
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