Sep 10, 2011, 8:01 PM EST
People tend to forget (or they don’t want to hear it), but LeBron James did apologize to Cleveland and fans for “how it all went down” with the decision.
Of course, those comments came in May after the Heat had eliminated the Celtics from the playoffs, and were of the sentiment that “sorry, but I had to do this to get by Boston and have a shot at a ring.” As CNBC’s Darren Rovell pointed out on his new sports business show on Versus, what was lacking from the Decision (and the pep rally and other media events that followed) was a sincere apology to Cleveland.
Rovell on his show discussed the value of apologies from athletes. Michael Vick has apologized for his part in the dog fighting rings, but has it helped him? Barry Bonds couldn’t care less what you think of him. Where does LeBron fall on that scale?
There will be some that will never forgive LeBron, but I continue to say that if the Heat win a couple of titles over the next three or four years (and he helps the USA win another gold in London) much of the public sentiment about LeBron will shift. Winning changes everything in America.This video is no longer available. Click here to watch more NBC Sports videos!
- PBT’s Top 10 NBA stories of 2014, No. 10: Anthony Davis’ breakout 15
- Rumor: Ray Allen leaning toward retirement, not return 9
- Josh Smith makes Rockets debut, throws down two-handed dunk (VIDEO) 15
- Carmelo Anthony on the Knicks: “The fans are dying, we’re dying” 20
- Rockets officially sign Josh Smith, who will play Friday night; waive Tarik Black 6
- Clippers win ‘nice, boring’ Christmas Day battle with Warriors 1
- Miami fans give LeBron warm welcome, Heat team not so much in upset win 25
- Russell Westbrook inspires Thunder to skid-stopping win over Spurs 8