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What’s the value of an athlete’s apology? Does it matter for LeBron?

Sep 10, 2011, 8:01 PM EDT

Image (1) lebron_decision-thumb-250x191-15508.jpg for post 6206

People tend to forget (or they don’t want to hear it), but LeBron James did apologize to Cleveland and fans for “how it all went down” with the decision.

Of course, those comments came in May after the Heat had eliminated the Celtics from the playoffs, and were of the sentiment that “sorry, but I had to do this to get by Boston and have a shot at a ring.” As CNBC’s Darren Rovell pointed out on his new sports business show on Versus, what was lacking from the Decision (and the pep rally and other media events that followed) was a sincere apology to Cleveland.

Rovell on his show discussed the value of apologies from athletes. Michael Vick has apologized for his part in the dog fighting rings, but has it helped him? Barry Bonds couldn’t care less what you think of him. Where does LeBron fall on that scale?

There will be some that will never forgive LeBron, but I continue to say that if the Heat win a couple of titles over the next three or four years (and he helps the USA win another gold in London) much of the public sentiment about LeBron will shift. Winning changes everything in America.

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  1. egls7 - Sep 10, 2011 at 9:32 PM

    Apology accepted. Move on

  2. hbdbrowns33 - Sep 10, 2011 at 10:32 PM

    Enough with him already he wont win anyone back because its obvious that he only cares about himself which is evident in the way he carries himself.

  3. captainwisdom8888 - Sep 10, 2011 at 11:32 PM

    Everyone’s gotta remember what they watch the NBA for…basketball. True fans of basketball don’t get caught up in evaluating the character of the players off the court, they are much more inclined to critique a player’s ability to play the game.

    Fake fans will continue to focus on the soap opera that the media cleverly creates around the players, losing sight of the game itself altogether…sad.

    • trbowman - Sep 11, 2011 at 1:14 AM

      Let me guess, Lakers or Celtics fan?

  4. 1historian - Sep 11, 2011 at 12:05 PM

    Stupid article – each apology is separate – some do it because it’s the right thing to do, some do it because it’s the smart thing to do. It’s usually not to hard to tell the difference.

    • passerby23 - Sep 11, 2011 at 3:28 PM

      Agreed. It’s usually easy to tell when an apology is sincere vs. doing it because it’s good PR, or to get people off your back. Lebron never seemed sincere, so an apology now really just sounds like “What will it take for you people to stop with the abuse? I’m sorry, ok?”

  5. 1historian - Sep 11, 2011 at 12:06 PM

    spelcheck – usually not TOO hard

    As in – whoops

  6. goforthanddie - Sep 11, 2011 at 8:18 PM

    It’s hard to believe an apology from someone who continues the behavior they’re apologizing for (being an arrogant no-class ass).

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