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Warriors’ owners want better in-arena experience

Aug 18, 2011, 2:32 PM EST

lacob guber Warriors Getty Images

I can hear the Warriors fans now: “What would really improve the Golden State in-arena experience is a better team on the court.”

The Warriors new owners get that. It reamins to be seen if they’ll be able to change the fortunes of the franchise — they did hire Jerry West, it’s a start —  but they get that the team needs to improve.

Still, go to a Mavericks game and you get more than just good basketball — it’s a show. Music, dancers, pyrotechnics, anything and everything to make basketball just the center stage of a night of entertainment.

The Warriors want to bring that to the Bay Area, co-owner Peter Guber told the San Francisco Chronicle.

“You’re putting on a performance every day,” Guber said. “Doing it exactly the same in another market, wouldn’t work, but the secret sauce anywhere is being interested in the audience, not just be interesting to the audience…”

He wants to add more health-food options, find better ways to entertain the 1,500 or so fans who show up 1 1/2 hours before tip-off, and polish every crevice of Oracle Arena.

“We need constant and never-ending improvement,” Guber said. “I mean, we’ve got no (spot)light at center court. That’s simple drama. … Our music sometimes sounds like it was chosen by a passing truck. No detail is small, but we can’t fix every detail all at once. I ain’t the master of the universe, but I’ll take my shot.”

We can try to poke holes in this — like the fact the Warriors owners have little control over the parking lots and arena staff — but that misses the point.

These owners care. They care about winning and about the fan experience. That alone is a big upgrade in the Bay Area. It should buy them a honeymoon period with the fans while they try to build a winning team on the court.

  1. aldaviz - Aug 18, 2011 at 4:47 PM

    How about changing the name from “Golden State” to the “Oakland” Warriors for a start, then quiet the chatter of this move to San Francisco by commiting publicly and financially to the City of Oakland….you know, the city that has been home to our team for over 25 years now?

  2. georgeanderson2 - Aug 18, 2011 at 5:17 PM

    New owners always say they want to iprove the fan experience, which in reality is an excuse to spend money on meaningless things that fans don’t want, so they can raise the cost of tickets and concessions by saying we did this for the fans.
    Fans want affordable ticket prices, affordable concessions($8.00 beers is a joke), fun promotions, and of course a team who has a shot at winning/going to the playoffs year after year.

  3. ninerfan94954 - Aug 18, 2011 at 5:32 PM

    They’re moving this team to San Francisco at the first available moment; not one important announcement they have had so far has been held in Oakland. Anyway, they seem to be doing all the right cosmetic things but they need to get a playoff team in place.

  4. sportsinhd - Aug 18, 2011 at 6:12 PM

    Half the Bay Area is scared to go into Oakland, they need to get out of there. However, San Jose would be a far better choice than San Francisco. San Jose is bigger, it’s easier to get in and out of, and parking there isn’t like pulling teeth. Rechristen the team the “Bay Area Warriors,” dump the worst jerseys in all of professional sports, and get out of Oakland, all those things would help. I do feel that the new ownership team does care about winning, and it all starts at the top.

    • phaden27 - Aug 18, 2011 at 11:05 PM

      Really? Everytime I’ve been to a Warrior game the place is freakin’ packed. I mean I think you’re wrong at least as far as fear goes.

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