Jul 12, 2011, 4:05 PM EDT
Lance Allred is one of the more interesting guys in the NBA — legally deaf (and a very good lip reader), raised Mormon, in his youth part of a polygamous sect (that he and his family have renounced) and one of those people who has been in the NBA but comes with a broader perspective than most.
Plus, he’s a published author. Now twice over.
His second book is Basketball Gods and it is his personal journey. Some of that is NBA (and D-League and Summer League), some of that is how his travels through the game changed him as a religious person, how his deafness provides a different view of the league. His insights are fascinating.
That includes some interesting insights on LeBron James — Allred was a teammate with him in Cleveland, a backup center in 2007-08. Allred did a Q&A with USA Today and when asked about LeBron he gave a thoughtful answer. One shaded in grays rather than the black and white often used.
As with every human, LeBron has many good qualities as well as qualities that could use some work. But as a teammate, there were many times when I first arrived at Cleveland that LeBron went out of his way with small, simple gestures to help me feel welcome, when he did not need to. But he did anyway. But then there were days where he was simply having a bad day, like all of us do.
At times, the PR machine around LeBron does not best represent him as a person. Maybe as a celebrity, but not as a person. He has many good qualities that maybe are not shown to the world, as some may fear it is less than cool or masculine, that it does not feed into his superhuman persona. Often times when I see or hear some of the drama around LeBron, I think I could really help him as far as PR goes, that I would be able to give some good insight. And I wouldn’t cost very much, maybe 10 dollars or so. But, if Bron wanted my input I think he would have already asked for it a long time ago.
In this current phase of our American economy, people are looking for targets to be angry at. They can’t be angry at the faceless people on Wall Street. But they can be angry at the LeBron, because he is visible and somewhat accessible in the character that he plays every night on the court. Thus, people are able to turn on the TV and project their fear and anger on to him, and he is okay with doing it, because that is only a character he is playing. When the lights turn off and we go home, we are often far different people than the athletes you see on the court.
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