Jul 6, 2011, 9:29 PM EDT
The list of people with a lot to lose if the NBA lockout stretches out just keeps right on growing.
Next up are the networks that David Stern calls NBA partners — ESPN and ABC, as well as TNT.
ESPN/ABC Sports and TNT stand to lose as much as $1.25 billion in ad sales revenue if the labor dispute negates the entire2011-12 NBA campaign. Indeed, the NBA audience has become so valuable that the postseason inventory alone accounts for nearly a fifth of the full-season take.
If the networks stand to lose a fortune in ad dollars, the league itself risks billions in media rights, ticket sales, and merchandising. ESPN/ABC pays $485 million per year for the rights to air NBA games while TNT forks over $445 million.
And that doesn’t even include all the local television rights deals, which are the lifeblood of many teams.
As we noted in the story about how the television contracts are the elephant in the room of the CBA negotiations — both sides want to keep the lion’s share of future television revenues when the new contracts come in in 2016.
Those contracts are expected to be a lot larger than the current ones — unless interest in the league drops. Which is the kind of thing that happens if a lockout costs games or a season. The networks will want to recoup their losses, and you can guess whose hide it comes out of.
Fun stuff, this lockout.
Sep 18, 2014, 1:00 PM EDT
Spurs coach seeking sources of motivation so his team won’t repeat the letdown
Sep 18, 2014, 12:18 PM EDT
Team USA coach Mike Krzyzewski defends himself after Adrian Wojnarowski paints him as opportunistic recruiter
Sep 18, 2014, 11:39 AM EDT
How much longer will NBA keep pushing them?
Sep 18, 2014, 11:00 AM EDT
After signing Glenn Robinson III, Minnesota has too many guaranteed contracts
Sep 18, 2014, 10:00 AM EDT
Sep 18, 2014, 9:30 AM EDT
Last season, Celtics traded Crawford to Warriors, who were unsatisfied with his play
Sep 18, 2014, 8:30 AM EDT
Bulls center didn’t fare quite as well at White Sox game
Sep 18, 2014, 8:00 AM EDT
“Everybody who knows Danny knows that he’s a good person.” —Steve Kerr on Danny Ferry
Sep 18, 2014, 12:15 AM EDT
No Robert Horry, no Igor Kokoskov
Sep 17, 2014, 11:15 PM EDT
Milwaukee will likely waive former Temple center before season
Sep 17, 2014, 10:15 PM EDT
Clippers rushed to upgrade from Hollins as backup center, the role Hollins will likely hold in Sacramento
Sep 17, 2014, 9:25 PM EDT
Sanchez played for St. John’s, Dominican Republic national team
Sep 17, 2014, 8:30 PM EDT
Miami also hires Chris Quinn promotes David Fizdale
Sep 17, 2014, 7:35 PM EDT
Asik and Davis could be one of the NBA’s best defensive front lines.
Sep 17, 2014, 6:48 PM EDT
Brooklyn needs someone behind Brook Lopez and Mason Plumlee
Sep 17, 2014, 5:55 PM EDT
This is a killer addition.
Sep 17, 2014, 4:59 PM EDT
Sep 17, 2014, 4:12 PM EDT
Five games is the standard marijuana suspension, and you have to test positive three separate times to earn it.
Sep 17, 2014, 3:26 PM EDT
Jennings only shot 52 percent around the rim last year, maybe the muscle helps. Maybe.
Sep 17, 2014, 2:55 PM EDT
Chris Bosh is taller than Ellen DeGeneres, which leads to much humor. I guess.
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- LeBron James on Kyrie Irving: “I believe Kyrie can be the best point guard in the league.” 20
- ProBasketballTalk 2014-15 Preview: Boston Celtics 4
- Dwight Howard’s driver’s license in Florida suspended, he racked up 10 red light violations in Orlando 13
- Tim Duncan to appear in “The Punisher” comic book 6
- ProBasketballTalk 2014-15 Preview: New York Knicks 10
- Klay Thompson’s agent: Thompson better two-way shooting guard than Kobe Bryant 50
- Report: Greg Oden’s drinking an issue during season, alleged domestic assault 31