Jul 6, 2011, 9:29 PM EDT
The list of people with a lot to lose if the NBA lockout stretches out just keeps right on growing.
Next up are the networks that David Stern calls NBA partners — ESPN and ABC, as well as TNT.
ESPN/ABC Sports and TNT stand to lose as much as $1.25 billion in ad sales revenue if the labor dispute negates the entire2011-12 NBA campaign. Indeed, the NBA audience has become so valuable that the postseason inventory alone accounts for nearly a fifth of the full-season take.
If the networks stand to lose a fortune in ad dollars, the league itself risks billions in media rights, ticket sales, and merchandising. ESPN/ABC pays $485 million per year for the rights to air NBA games while TNT forks over $445 million.
And that doesn’t even include all the local television rights deals, which are the lifeblood of many teams.
As we noted in the story about how the television contracts are the elephant in the room of the CBA negotiations — both sides want to keep the lion’s share of future television revenues when the new contracts come in in 2016.
Those contracts are expected to be a lot larger than the current ones — unless interest in the league drops. Which is the kind of thing that happens if a lockout costs games or a season. The networks will want to recoup their losses, and you can guess whose hide it comes out of.
Fun stuff, this lockout.
Mar 31, 2015, 1:38 AM EDT
Also, is Kyle Korver human?
Mar 31, 2015, 12:30 AM EDT
He won’t replace Wesley Matthews, but he’s another body.
Mar 30, 2015, 11:45 PM EDT
A much-needed win for the Raptors.
Mar 30, 2015, 11:00 PM EDT
Gobert wouldn’t let it stand and blocked him right after.
Mar 30, 2015, 10:15 PM EDT
It was a frightening display of strength.
Mar 30, 2015, 9:30 PM EDT
A reminder of the Crash of old.
Mar 30, 2015, 8:45 PM EDT
Capela is making a name for himself.
Mar 30, 2015, 7:56 PM EDT
Rose underwent knee surgery in February.
Mar 30, 2015, 7:18 PM EDT
This is the opposite of a surprise.
Mar 30, 2015, 6:14 PM EDT
There were rumors he wanted the Sacramento GM job, but George Karl has the power there now.
Mar 30, 2015, 5:38 PM EDT
Also, is Willie Caulie-Stein a great fit next to DeMarcus Cousins?
Mar 30, 2015, 4:45 PM EDT
Cavaliers center is a star
Mar 30, 2015, 4:00 PM EDT
UNLV freshman likely headed for second round
Mar 30, 2015, 3:15 PM EDT
The top three are Golden State, Cleveland and San Antonio. Would you be shocked if any of them won the title?
StubHub sues Warriors, accuses Golden State of preventing StubHub-using fans from buying playoff tickets
Mar 30, 2015, 2:38 PM EDT
StubHub says Warriors permit resale through only Ticketmaster
Mar 30, 2015, 1:59 PM EDT
Rockets point guard to have surgery on wrist
Mar 30, 2015, 1:27 PM EDT
Phil Jackson disciple Craig Hodges now coaching Westchester Knicks
Mar 30, 2015, 12:49 PM EDT
Jordan made preseason debut at Washington High School, but at one point, it seemed Washington High alum Junior Bridgeman would be the big draw
Mar 30, 2015, 12:11 PM EDT
D.J. Augustin throws the alley-oop, and two Thunder players go for it. Westbrook won.
Mar 30, 2015, 11:33 AM EDT
Good decision to go pro, poor decision to end video how he did
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