Jul 6, 2011, 9:29 PM EST
The list of people with a lot to lose if the NBA lockout stretches out just keeps right on growing.
Next up are the networks that David Stern calls NBA partners — ESPN and ABC, as well as TNT.
ESPN/ABC Sports and TNT stand to lose as much as $1.25 billion in ad sales revenue if the labor dispute negates the entire2011-12 NBA campaign. Indeed, the NBA audience has become so valuable that the postseason inventory alone accounts for nearly a fifth of the full-season take.
If the networks stand to lose a fortune in ad dollars, the league itself risks billions in media rights, ticket sales, and merchandising. ESPN/ABC pays $485 million per year for the rights to air NBA games while TNT forks over $445 million.
And that doesn’t even include all the local television rights deals, which are the lifeblood of many teams.
As we noted in the story about how the television contracts are the elephant in the room of the CBA negotiations — both sides want to keep the lion’s share of future television revenues when the new contracts come in in 2016.
Those contracts are expected to be a lot larger than the current ones — unless interest in the league drops. Which is the kind of thing that happens if a lockout costs games or a season. The networks will want to recoup their losses, and you can guess whose hide it comes out of.
Fun stuff, this lockout.
Jan 29, 2015, 10:19 AM EST
‘Person close to Durant’ cites Thunder star’s fondness of Carmelo Anthony
Jan 29, 2015, 9:43 AM EST
Rockets center requires further testing
Jan 29, 2015, 9:06 AM EST
Happy times for Cavaliers. How long will they continue?
Jan 29, 2015, 8:30 AM EST
Sidney is the poster child for the can’t miss prospect that missed.
Jan 29, 2015, 8:00 AM EST
At this point there have been no charges or arrests.
Jan 29, 2015, 1:29 AM EST
The Sixers, Knicks and Timberwolves win on the same day? Isn’t that one of the signs of the apocalypse?
Jan 29, 2015, 12:01 AM EST
The good news is that Walker may return in as little as six weeks, which means Charlotte’s playoff chances should remain intact.
Jan 28, 2015, 11:15 PM EST
The Hall of Famer held the previous record with 33 points in a period, but did so before the three-point line was implemented.
Jan 28, 2015, 10:30 PM EST
This one’s not too bad.
Jan 28, 2015, 9:43 PM EST
Kyrie Irving should have had the NBA Jam announcer calling this game.
Jan 28, 2015, 8:50 PM EST
Barnes immediately played the victim card after receiving the fine, but the NBA (and the video) say otherwise.
Jan 28, 2015, 7:50 PM EST
“Softer but not illegal,” Jackson attempted to clarify.
Jan 28, 2015, 7:00 PM EST
Cleveland is just 1-8 without LeBron in the lineup this season.
Kobe Bryant expected to be ready for start of 2015-16 season after undergoing successful shoulder surgery
Jan 28, 2015, 6:37 PM EST
Bryant will miss the remainder of the current season, and is expected to be sidelined for nine months.
Jan 28, 2015, 6:13 PM EST
One may have to work a little harder to find the late night parties in Cleveland.
Jan 28, 2015, 5:30 PM EST
Larry Sanders’ suspension allows Milwaukee to add 16th player
Jan 28, 2015, 4:45 PM EST
He is likely bought out if the Celtics can’t find a trade partner.
Jan 28, 2015, 3:59 PM EST
He had a broken wrist.
Jan 28, 2015, 3:08 PM EST
Wiggins also joins three other Timberwolves
Jan 28, 2015, 2:30 PM EST
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- What We Learned in NBA Tuesday Night: Bulls fans should want more of this attacking Derrick Rose 28
- Derrick Rose hits step-back jumper in overtime, lifts Bulls past Warriors (VIDEO) 8