Skip to content

Report: Lockout could cost ESPN, ABC, TNT $1.25 billion

Jul 6, 2011, 9:29 PM EDT

Image (1) television07-thumb-250x166-21995.png for post 6282

The list of people with a lot to lose if the NBA lockout stretches out just keeps right on growing.

Next up are the networks that David Stern calls NBA partners — ESPN and ABC, as well as TNT.

They will be some angry partners if the numbers from AdWeek are correct (via CBS Eye on Basketball).

ESPN/ABC Sports and TNT stand to lose as much as $1.25 billion in ad sales revenue if the labor dispute negates the entire2011-12 NBA campaign. Indeed, the NBA audience has become so valuable that the postseason inventory alone accounts for nearly a fifth of the full-season take.

If the networks stand to lose a fortune in ad dollars, the league itself risks billions in media rights, ticket sales, and merchandising. ESPN/ABC pays $485 million per year for the rights to air NBA games while TNT forks over $445 million.

And that doesn’t even include all the local television rights deals, which are the lifeblood of many teams.

As we noted in the story about how the television contracts are the elephant in the room of the CBA negotiations — both sides want to keep the lion’s share of future television revenues when the new contracts come in in 2016.

Those contracts are expected to be a lot larger than the current ones — unless interest in the league drops. Which is the kind of thing that happens if a lockout costs games or a season. The networks will want to recoup their losses, and you can guess whose hide it comes out of.

Fun stuff, this lockout.

Latest Posts
  1. Byron Scott expects Kobe Bryant to score 23-24 points per game

    Sep 30, 2014, 12:15 AM EDT

    Kobe Bryant, Tony Allen Kobe Bryant, Tony Allen

    Lakers might need Kobe’s scoring, but they shouldn’t count on that much from aging star

  2. Cleveland Cavaliers now huge draw, expensive ticket at home, on road

    Sep 29, 2014, 10:15 PM EDT

    Cleveland Cavaliers Media Day Getty Images

    Road tickets to see the Cavaliers are $131.33 higher per seat than the second most expensive team, the Lakers.

  3. Trey Burke, in wake of nude-photo scandal: ‘My judgments will be much better’

    Sep 29, 2014, 7:37 PM EDT

    Utah Jazz v Atlanta Hawks Getty Images

    Jazz general manager Dennis Lindsey disappointed in what he’s learned so far about photos

  4. James Harden admits he needs to be better on defense. It’s a start, I guess.

    Sep 29, 2014, 6:42 PM EDT

    Houston Rockets Media Day Getty Images

    If James Harden doesn’t play focused defense this season it’s Kevin McHale that pays the price.

  5. Carmelo Anthony says he re-signed in New York because of ‘unfinished business’ with Knicks

    Sep 29, 2014, 5:44 PM EDT

    Carmelo Anthony Carmelo Anthony

    Anthony said it wouldn’t have felt right leaving after he forced his way to New York midway through the 2011 season.

  6. Erik Spoelstra nearly chose Grateful Dead tickets over chance to join Heat

    Sep 29, 2014, 4:52 PM EDT

    Erik Spoelstra Erik Spoelstra

    Spoelstra applied only on a bet with his German teammates

  7. Report: Kevin Durant says he wants to play in 2016 Olympics (his free agent summer)

    Sep 29, 2014, 4:05 PM EDT

    Team USA Showcase Getty Images

    KD has some words for those that questioned his motivation this summer, and they are not the words of Mr. Nice Guy.

  8. It’s official, Celtics sign Evan Turner to two-year deal

    Sep 29, 2014, 2:50 PM EDT

    Indiana Pacers v Washington Wizards Getty Images

    Can he fit in the Celtics’ system better than he did in Indiana?

  9. Danny Granger reveals he had another knee surgery

    Sep 29, 2014, 2:10 PM EDT

    Danny Granger Danny Granger

    Without LeBron James, how many setbacks – even small ones – can the Heat overcome?

  10. Hornets GM: It was important for franchise to act “decisively and quickly” on Jeff Taylor domestic assault arrest

    Sep 29, 2014, 1:29 PM EDT

    Mike Dunlap, Jeffery Taylor Mike Dunlap, Jeffery Taylor

    The Hornets made the right move so far, keeping Taylor away from team activities while the investigation goes forward.

  11. Hawks announce Dominique Wilkins’ statue, new role with team

    Sep 29, 2014, 11:30 AM EDT

    Sacramento Kings vs. Atlanta Hawks Sacramento Kings vs. Atlanta Hawks

    Franchise great becomes Special Advisor to CEO Steve Koonin

  12. Morris twins sign four-year extensions with Suns

    Sep 29, 2014, 10:38 AM EDT

    Marcus Morris, Markieff Morris Marcus Morris, Markieff Morris

    Markieff Morris gets $32 million, Marcus Morris $20 million

Featured video

What players stood out at World Cup?
Top 10 NBA Player Searches
  1. R. Rondo (3652)
  2. L. James (3638)
  3. K. Bryant (3065)
  4. E. Bledsoe (2558)
  5. R. Allen (2352)
  1. D. Wade (2340)
  2. D. Williams (2251)
  3. K. Leonard (2020)
  4. D. Rose (1962)
  5. M. Smart (1874)