Jul 6, 2011, 9:29 PM EDT
The list of people with a lot to lose if the NBA lockout stretches out just keeps right on growing.
Next up are the networks that David Stern calls NBA partners — ESPN and ABC, as well as TNT.
ESPN/ABC Sports and TNT stand to lose as much as $1.25 billion in ad sales revenue if the labor dispute negates the entire2011-12 NBA campaign. Indeed, the NBA audience has become so valuable that the postseason inventory alone accounts for nearly a fifth of the full-season take.
If the networks stand to lose a fortune in ad dollars, the league itself risks billions in media rights, ticket sales, and merchandising. ESPN/ABC pays $485 million per year for the rights to air NBA games while TNT forks over $445 million.
And that doesn’t even include all the local television rights deals, which are the lifeblood of many teams.
As we noted in the story about how the television contracts are the elephant in the room of the CBA negotiations — both sides want to keep the lion’s share of future television revenues when the new contracts come in in 2016.
Those contracts are expected to be a lot larger than the current ones — unless interest in the league drops. Which is the kind of thing that happens if a lockout costs games or a season. The networks will want to recoup their losses, and you can guess whose hide it comes out of.
Fun stuff, this lockout.
Apr 19, 2015, 12:45 AM EDT
Houston outscores Dallas by 14 in 10 minutes with Howard and Harden, get outscored by four otherwise in 118-108 win
Apr 18, 2015, 11:30 PM EDT
Wade has the ability to hit free agency, but is choosing to stay in Miami for at least one more season.
Apr 18, 2015, 9:59 PM EDT
Rose finished with 23 points.
Apr 18, 2015, 9:00 PM EDT
Leaked images are horrible.
Apr 18, 2015, 7:56 PM EDT
Brooks scored 10 points in his first shift.
Apr 18, 2015, 6:39 PM EDT
Golden State, once up 25, escapes with 106-99 win
Apr 18, 2015, 5:00 PM EDT
The basketball was ugly, but this still may be a very competitive series.
Apr 18, 2015, 3:37 PM EDT
Pierce backed up his talk with plenty of action.
Apr 18, 2015, 2:00 PM EDT
They’re still expected to play around 32 minutes each.
Apr 18, 2015, 1:18 PM EDT
Ujiri cusses at a playoff pep rally for the second straight year.
Q&A: Corey Brewer on trade from Timberwolves, his 51-point game, Harden’s MVP case, Rockets vs. Mavericks
Apr 18, 2015, 12:30 PM EDT
Brewer has been a key member of the rotation for the two-seeded Rockets.
Apr 18, 2015, 11:00 AM EDT
Every playoff series is predicted.
Apr 18, 2015, 9:30 AM EDT
How do you feel about a lot of hack-a-Jordan for six or seven games?
Apr 18, 2015, 8:00 AM EDT
With most 2014 conference-finalists eliminated, Warriors are clear favorite
Apr 18, 2015, 12:30 AM EDT
Their rivalry goes back until the Dwight Howard free agent recruitment. If not earlier.
Apr 17, 2015, 11:30 PM EDT
The winner in 7 games will be …
Apr 17, 2015, 10:30 PM EDT
Cuban also says of Houston: “that’s not a very good team over there.”
Apr 17, 2015, 9:30 PM EDT
Can Brooklyn win a game?
Sounds like Pacers president Larry Bird, head coach Frank Vogel don’t want Roy Hibbert back next year
Apr 17, 2015, 8:30 PM EDT
Hibbert has a player option for $15.5 million next season.
Apr 17, 2015, 7:30 PM EDT
Three PBT writers pick the Warrior to beat the Cavaliers in the Finals.
- James Harden and Dwight Howard show Mavericks what they’re missing in Rockets’ Game 1 win 6
- Derrick Rose looks like his old self as Bulls beat Bucks in Game 1 11
- Warriors strong enough to outlast Anthony Davis and Pelicans in Game 1 5
- Paul Pierce leads Wizards to overtime Game 1 win over Raptors 5
- Q&A: Corey Brewer on trade from Timberwolves, his 51-point game, Harden’s MVP case, Rockets vs. Mavericks 3
- PBT First Round Playoff Previews: Los Angeles Clippers vs. San Antonio Spurs 10
- Why the 2015 NBA playoffs feel wide open – but probably shouldn’t 6
- PBT Extra: Houston, Dallas simply do not like each other 3