Jul 6, 2011, 9:29 PM EDT
The list of people with a lot to lose if the NBA lockout stretches out just keeps right on growing.
Next up are the networks that David Stern calls NBA partners — ESPN and ABC, as well as TNT.
ESPN/ABC Sports and TNT stand to lose as much as $1.25 billion in ad sales revenue if the labor dispute negates the entire2011-12 NBA campaign. Indeed, the NBA audience has become so valuable that the postseason inventory alone accounts for nearly a fifth of the full-season take.
If the networks stand to lose a fortune in ad dollars, the league itself risks billions in media rights, ticket sales, and merchandising. ESPN/ABC pays $485 million per year for the rights to air NBA games while TNT forks over $445 million.
And that doesn’t even include all the local television rights deals, which are the lifeblood of many teams.
As we noted in the story about how the television contracts are the elephant in the room of the CBA negotiations — both sides want to keep the lion’s share of future television revenues when the new contracts come in in 2016.
Those contracts are expected to be a lot larger than the current ones — unless interest in the league drops. Which is the kind of thing that happens if a lockout costs games or a season. The networks will want to recoup their losses, and you can guess whose hide it comes out of.
Fun stuff, this lockout.
Sep 4, 2015, 12:33 AM EDT
Thomas is a former No. 4 overall pick.
Sep 3, 2015, 11:15 PM EDT
The street artist Madsteez painted the commissioned piece.
Sep 3, 2015, 10:30 PM EDT
Weber played four years in college.
Sep 3, 2015, 9:41 PM EDT
Someone should tell him that isn’t up to him.
Sep 3, 2015, 9:00 PM EDT
Whiteside’s deadline wasn’t until December 1.
Sep 3, 2015, 8:04 PM EDT
Someone is going to jail for a while.
Sep 3, 2015, 7:43 PM EDT
The Wizards are wise to wait on offering a max.
Sep 3, 2015, 7:04 PM EDT
He tore the ACL last month playing for Australia.
Sep 3, 2015, 5:09 PM EDT
The trade speculation around him is not based in reality.
Sep 3, 2015, 4:14 PM EDT
Moreland was reportedly considering Pistons and Lakers
Sep 3, 2015, 3:21 PM EDT
Weird or nah?
Sep 3, 2015, 2:21 PM EDT
Cavaliers craft unusual contract to give Smith a partial guarantee next season
Sep 3, 2015, 1:23 PM EDT
Former Knick and Raptor had hip surgery
Sep 3, 2015, 12:28 PM EDT
Nets are reportedly valued at $700 million
Report: J.R. Smith’s contract has less guaranteed money over two years than player option would’ve presented over one
Sep 3, 2015, 11:28 AM EDT
Smith’s deal full of incentives
Sep 3, 2015, 10:29 AM EDT
Thompson reportedly waiting for a max contract
Sep 3, 2015, 9:30 AM EDT
Memphis mum on when rookie will return
Sep 3, 2015, 8:32 AM EDT
Will he and Rick Carlisle get along?
Sep 3, 2015, 8:00 AM EDT
He will be remembered as a Celtic, but Los Angeles is his hometown.
Sep 3, 2015, 12:10 AM EDT
These are just classic.
- Markieff Morris: “My future will not be in Phoenix” 13
- Shaq tells Suzy Shuster he, Kobe Bryant could have tied Jordan’s six titles 32
- Dwight Howard tried to take loaded gun through airport security, will not face charges 49
- Will Miami make a run at Kevin Durant? 17
- Report: Veteran forward Chuck Hayes agrees to deal with Clippers 7
- Report: Lakers to sign Brazilian, FC Barcelona point guard Marcelo Huertas to one-year deal 10
- Shaq to Kobe on podcast: “I just want people to know that I don’t hate you” 18
- D’Angelo Russell on Tracy McGrady tweet: “Some Lakers fans are spoiled” 28