Jul 6, 2011, 9:29 PM EDT
The list of people with a lot to lose if the NBA lockout stretches out just keeps right on growing.
Next up are the networks that David Stern calls NBA partners — ESPN and ABC, as well as TNT.
ESPN/ABC Sports and TNT stand to lose as much as $1.25 billion in ad sales revenue if the labor dispute negates the entire2011-12 NBA campaign. Indeed, the NBA audience has become so valuable that the postseason inventory alone accounts for nearly a fifth of the full-season take.
If the networks stand to lose a fortune in ad dollars, the league itself risks billions in media rights, ticket sales, and merchandising. ESPN/ABC pays $485 million per year for the rights to air NBA games while TNT forks over $445 million.
And that doesn’t even include all the local television rights deals, which are the lifeblood of many teams.
As we noted in the story about how the television contracts are the elephant in the room of the CBA negotiations — both sides want to keep the lion’s share of future television revenues when the new contracts come in in 2016.
Those contracts are expected to be a lot larger than the current ones — unless interest in the league drops. Which is the kind of thing that happens if a lockout costs games or a season. The networks will want to recoup their losses, and you can guess whose hide it comes out of.
Fun stuff, this lockout.
- Report: Carmelo Anthony has torn labrum, may need surgery 2
- Report: Mavericks looking to move No. 13 pick to clear out cap space for run at Howard, CP3 28
- Report: Mike Krzyzewski to return, coach Team USA in 2016 Olympics 13
- Lakers GM Kupchak denies he, Howard talked about D’Antoni 19
- Kevin Love and Flip Saunders hitting it off 6
- Report: Dwight Howard will consider multiple teams in free agency, is said to be most intrigued by the Rockets (122)
- Kobe Bryant responds to Michael Jordan comparison from Phil Jackson (89)
- Alonzo Mourning says Scottie Pippen says LeBron would “kick Jordan’s ass” (75)
- Bradley Beal said he’d lose respect for a teammate who acted like Derrick Rose (67)
- Pacers advance to the Eastern Conference Finals with Game 6 win over Knicks (60)
- Pens overwhelm Sens, take 3-1 series lead
- LIVE: Heat, Pacers go to overtime in Game 1
- Tiger calls Sergio's comments inappropriate, hurtful
- Bears great Urlacher announces retirement
- HBT: Canseco suspect in Vegas sexual assault
- Posnanski on Golf: Sergio shows disdain for Tiger
- OlyTalk: Coach K will lead Team USA in Rio Games