Jul 6, 2011, 9:29 PM EDT
The list of people with a lot to lose if the NBA lockout stretches out just keeps right on growing.
Next up are the networks that David Stern calls NBA partners — ESPN and ABC, as well as TNT.
ESPN/ABC Sports and TNT stand to lose as much as $1.25 billion in ad sales revenue if the labor dispute negates the entire2011-12 NBA campaign. Indeed, the NBA audience has become so valuable that the postseason inventory alone accounts for nearly a fifth of the full-season take.
If the networks stand to lose a fortune in ad dollars, the league itself risks billions in media rights, ticket sales, and merchandising. ESPN/ABC pays $485 million per year for the rights to air NBA games while TNT forks over $445 million.
And that doesn’t even include all the local television rights deals, which are the lifeblood of many teams.
As we noted in the story about how the television contracts are the elephant in the room of the CBA negotiations — both sides want to keep the lion’s share of future television revenues when the new contracts come in in 2016.
Those contracts are expected to be a lot larger than the current ones — unless interest in the league drops. Which is the kind of thing that happens if a lockout costs games or a season. The networks will want to recoup their losses, and you can guess whose hide it comes out of.
Fun stuff, this lockout.
- Timberwolves run newspaper ad announcing Kevin Love-Andrew Wiggins trade with Cavaliers 0
- Steve Nash called Kobe Bryant a “mother f****** a******” but in a good way 3
- USA Basketball announces 12 man roster for World Cup; Parsons, Hayward, Lillard, Korver cut 22
- USA Basketball cruises to exhibition win over Puerto Rico with final roster cuts looming 1
- Report: Timberwolves to end up with Thad Young, Anthony Bennett as part of Kevin Love trade 79
- Adam Silver: NBA stars playing in international competition face ‘a big risk’ 13
- Derrick Rose says he’ll play Friday vs. Puerto Rico 16
- Report: Don’t be so sure on Anthony Bennett to Philadelphia rumors 54