Jun 30, 2011, 1:15 PM EST
On the eve of a lockout that — if it does end up costing games — will kill the momentum around the league, let’s look back at the thing that helped create all that momentum and the increased ratings: LeBron James’ Decision.
The television show sparked interest from casual fans that carried over to increased television ratings this season, increased attendance and a real uptick in popularity of the NBA. Sure, much of it may have been people tuning in to root against the Heat (and thereby adopting Dirk Nowitzki as their own), but there is no doubt that is part of what fueled the increased interest in the league.
The backlash of The Decision caught the creators of the show by surprise, they told Zach Lowe of Sports Illustrated in a fascinating look at how the production of the show came together.
(Mark Dowley, former partner at the William Morris Endeavor agency who helped set up the show in Greenwich): We got a lot of grief for it. A good deed never goes unpunished, you know? LeBron is an exceptionally bright young man. No one is taking advantage of LeBron James. And Maverick Carter is a very bright guy. I’ve done deals with them since and we’ll do deals with them in the future. Everybody can hold their heads up high. The only people who know best about how they felt [about the criticism] are Maverick and LeBron. There is no way they enjoyed a lot of the aftermath. I do know morally and from a socially conscience standpoint, they know they did something good (for the Boys & Girls Club).
The guy who really got wronged was Jim Gray. The whole original idea was Jim’s and Ari’s and Maverick’s. I thought Jim did a hell of a job. He’s quite a gentleman. This was sports, after all, not U.N. wartime reporting. People just got a little nuts over it.
Gray only got wronged if you thought the idea of announcing where a basketball player would play next season in an hour television broadcast was a good idea in the first place. It wasn’t. Instant reaction in the public at the time — before anyone knew where LeBron was going to play, just the reaction to idea of a special to make the announcement — was an obvious precursor to the backlash that followed. The fact nobody else helping put this together anticipated this kind of reaction speaks to how in touch they really are with the feelings of fans.
Go read the entire SI report, there are fascinating details on the event itself. How LeBron did not sign autographs for the kids at the club (he was on too tight a schedule, people say) and how the kids really flocked more to Kanye West anyway. How Greenwich was chosen because it was seen as neutral ground. How it was apparently the Greenwich police that leaked the location that those involved had tried to keep secret.
In the end, those involved are proud of the money raised for the Boys & Girls club. And that is no doubt a noble cause and the money has and will be put to good use.
And the NBA has seen a bump in business in part because of it. Does all of that end up making it a good idea to do The Decision? I personally still can’t convince myself it was.
Dec 7, 2013, 6:30 PM EST
So, I had this whole thing written and ready about how Sixers coach Brett Brown doesn’t believe that Michael Carter-Williams is injury-prone, despite the fact that after sitting out Saturday, the rookie will have missed six of his team’s first 21 games. But then the news broke that Carter-Williams had been hospitalized with a bacterial…
Dec 7, 2013, 5:00 PM EST
Kobe Bryant will take the court on Sunday against the Raptors, seeing his first action of the season since suffering a torn Achilles injury this past April. The buzz surrounding Bryant’s long-awaited debut continued at the Lakers practice facility on Saturday, when Mike D’Antoni answered questions about how much Bryant will play, at what level,…
Dec 7, 2013, 3:31 PM EST
It’s all on Jason Kidd now. Lawrence Frank is gone as a scapegoat, Kidd is in charge of the ship — a 5-14 ship with the worst defense in the NBA. You can see how bad the defense is by looking at the stats, where you see the Nets give up a league-worst 108.6 points…
Dec 7, 2013, 2:00 PM EST
Kyrie Irving has been far from the dominating, game-changing point guard he showed capable of last season, and people around the league are beginning to take notice. He’s had games where he’s put up some decent numbers, but has done so inefficiently in recent weeks. After an 0-9 performance in Cleveland’s blowout loss to the…
Dec 7, 2013, 12:30 PM EST
If you’ve only been paying cursory attention to the NBA in its early stages this season, you may not have noticed the rise of the Portland Trail Blazers. But following Friday night’s 130-98 pasting of the Utah Jazz, Portland now has a record of 17-3 — the best in a very deep Western Conference. Guys…
Dec 7, 2013, 11:00 AM EST
The Knicks have won two straight in blowout fashion, looking a little like last year’s club with the hot three-point shooting and briefly returning some sense of sanity to the team and its fan base. The media has yet to catch up, however, as the reports and rumors continue to fly about Carmelo Anthony‘s future…
Dec 7, 2013, 9:30 AM EST
The Knicks rolled the Magic 121-83 on Friday to earn a much-needed second straight victory, but Orlando rookie Victor Oladipo came up with at least one play that was worthy of the highlight reel. As Carmelo Anthony drives the lane for what looks to be a certain slam, Oladipo rises up and rejects him at…
Dec 7, 2013, 8:00 AM EST
Kobe Bryant‘s return — and the Lakers’ decision to announce it with a video on Facebook of Kobe’s jersey — is the focus of the latest edition of NBC’s ProBasketballTalk Podcast with myself and Eyton Shander of NBC Sports Radio. We talk about what this means for the Lakers, both in the short-term this season…
Dec 6, 2013, 11:47 PM EST
Russell Westbrook wasn’t the only one showcasing his range under pressure on Friday. Paul Millsap of the Hawks heaved a shot from well beyond half court to beat the first quarter buzzer against the Cavaliers, and it found nothing but the bottom of the net. We’d like to tell you that this particular heave mattered…
Dec 6, 2013, 10:31 PM EST
Anytime a player on either team hits a shot from a distance that borders on the absurd, the announcers on the telecast seemingly can’t wait to break out the local references in describing just how far away the attempt actually was. In this case, we had Russell Westbrook hitting a shot from near halfcourt to…
Dec 6, 2013, 9:23 PM EST
Ray Allen couldn’t do it. Neither could Reggie Miller or Stephen Curry or any of the other three-point marksman you can name. Kyle Korver has now made a three in 90 consecutive games, breaking the record Dana Barros set in 1996. He did it midway through the first quarter from above the break on the…
Dec 6, 2013, 6:52 PM EST
Otto Porter, the No. 3 pick of the Washington Wizards and the guy seen as their small forward of the future, could make his NBA debut Friday night. Porter, who strained his hip flexor in September and missed all of training camp and the start of the season, is active for the Wizards Friday night…
Dec 6, 2013, 6:04 PM EST
Kobe Bryant decided to stay home from Sacramento, but he will be in the Lakers lineup Sunday night against Toronto. Steve Nash went with the Lakers up to Sacramento after a week of limited practices but nobody has any idea when we will see him. Or even if we ever will. Nash spoke with reporters…
Dec 6, 2013, 5:23 PM EST
Kobe Bryant’s jersey has faced snow, rain and wind. Yet, it’s endured. That’s the lesson I took from the above video, which Kobe posted to Facebook today. Oh, and that Kobe will return Sunday against the Raptors. I guess he’s been through a lot, too. Sunday will mark just 240 days since he tore his…
Dec 6, 2013, 3:59 PM EST
Kevin Love will not suit up Saturday night when the Timberwolves host the Miami Heat for the one time this season. Love’s grandmother has passed away and he is not with the team right now. Timberwolves assistant coach Terry Porter said Friday Love will not play Saturday, tweets the St. Paul Pioneer Press. The Timberwolves…
Dec 6, 2013, 3:22 PM EST
UPDATE 5:37 pm: Kobe Bryant will make his return on Sunday night — he made the announcement in a Facebook video. Apparently he owns some FB stock. 3:22 pm: The Lakers are in Sacramento tonight. Kobe Bryant will be at his home in Newport Beach, trying to get his daughters to turn off the “Muppets…
Dec 6, 2013, 3:02 PM EST
Dana Barros, a little point guard out of Massachusetts who got to play for the Celtics as part of a 14-year NBA career, and while there he set a record: Eighty-nine consecutive games with a made three. If Kyle Korver knocks down a three Friday night when the Hawks host the Cleveland Cavaliers Korver will…
Dec 6, 2013, 2:19 PM EST
I would say the fact Houston has put Omer Asik on the trade block is the worst kept secret in the NBA, except it’s not a secret. Everybody knows it. The only questions are when he gets moved and where he lands. Talks have not progressed all that quickly because while other teams come in…
Dec 6, 2013, 1:54 PM EST
“They hate me, they hate me. I don’t know why, but it is what it is. I already know I’ve got the target on my back, but I’ll play through it; I don’t care. I really don’t. It doesn’t bother me none. If I get a call, I get a call. If I don’t, I…
Dec 6, 2013, 1:45 PM EST
The USA Today has a fantastic feature speaking to Rajon Rondo’s high school coach, Steve Smith (not the player Steve Smith, different guy). It’s well done, you can learn about Rondo as a young player. Then came this interesting tidbit when Smith was asked if he thought Rondo could bounce all the way back from…
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