Jun 30, 2011, 1:15 PM EDT
On the eve of a lockout that — if it does end up costing games — will kill the momentum around the league, let’s look back at the thing that helped create all that momentum and the increased ratings: LeBron James’ Decision.
The television show sparked interest from casual fans that carried over to increased television ratings this season, increased attendance and a real uptick in popularity of the NBA. Sure, much of it may have been people tuning in to root against the Heat (and thereby adopting Dirk Nowitzki as their own), but there is no doubt that is part of what fueled the increased interest in the league.
The backlash of The Decision caught the creators of the show by surprise, they told Zach Lowe of Sports Illustrated in a fascinating look at how the production of the show came together.
(Mark Dowley, former partner at the William Morris Endeavor agency who helped set up the show in Greenwich): We got a lot of grief for it. A good deed never goes unpunished, you know? LeBron is an exceptionally bright young man. No one is taking advantage of LeBron James. And Maverick Carter is a very bright guy. I’ve done deals with them since and we’ll do deals with them in the future. Everybody can hold their heads up high. The only people who know best about how they felt [about the criticism] are Maverick and LeBron. There is no way they enjoyed a lot of the aftermath. I do know morally and from a socially conscience standpoint, they know they did something good (for the Boys & Girls Club).
The guy who really got wronged was Jim Gray. The whole original idea was Jim’s and Ari’s and Maverick’s. I thought Jim did a hell of a job. He’s quite a gentleman. This was sports, after all, not U.N. wartime reporting. People just got a little nuts over it.
Gray only got wronged if you thought the idea of announcing where a basketball player would play next season in an hour television broadcast was a good idea in the first place. It wasn’t. Instant reaction in the public at the time — before anyone knew where LeBron was going to play, just the reaction to idea of a special to make the announcement — was an obvious precursor to the backlash that followed. The fact nobody else helping put this together anticipated this kind of reaction speaks to how in touch they really are with the feelings of fans.
Go read the entire SI report, there are fascinating details on the event itself. How LeBron did not sign autographs for the kids at the club (he was on too tight a schedule, people say) and how the kids really flocked more to Kanye West anyway. How Greenwich was chosen because it was seen as neutral ground. How it was apparently the Greenwich police that leaked the location that those involved had tried to keep secret.
In the end, those involved are proud of the money raised for the Boys & Girls club. And that is no doubt a noble cause and the money has and will be put to good use.
And the NBA has seen a bump in business in part because of it. Does all of that end up making it a good idea to do The Decision? I personally still can’t convince myself it was.
Apr 19, 2014, 11:00 AM EDT
Words continue to be exchanged between two teams that clearly don’t like each other.
Apr 19, 2014, 9:29 AM EDT
The owners are behind Silver’s effort to raise the age limit. Now there’s just the pesky matter of negotiating with the players’ union.
Apr 19, 2014, 8:00 AM EDT
You can construct a scenario where the Pacers are in trouble… except they play the Hawks.
Apr 19, 2014, 2:15 AM EDT
Making your playoff preview reading convenient.
Apr 19, 2014, 1:54 AM EDT
Grizzlies’ guard will definitely be missed in the rotation.
Apr 19, 2014, 1:50 AM EDT
We may not see him on the sidelines of TNT games these playoffs.
Apr 18, 2014, 11:55 PM EDT
This should be the East’s most competitive first round matchup.
Apr 18, 2014, 10:31 PM EDT
How quickly can Miami flip the switch?
Apr 18, 2014, 9:16 PM EDT
Can the Pacers regain their early-season swagger now that the playoffs are here?
Apr 18, 2014, 6:45 PM EDT
Expect a fight by the end of Game 2.
Apr 18, 2014, 5:50 PM EDT
People shouldn’t sleep on the Raptors, particularly the Nets.
Apr 18, 2014, 5:05 PM EDT
Dallas has lost nine straight to San Antonio. Don’t expect that streak to stop now.
Apr 18, 2014, 4:19 PM EDT
All the draft lottery odds are here, so Lakers fans can look and see what that little run of wins to close out the season did to their odds.
Apr 18, 2014, 3:27 PM EDT
We look at all 8 first round series.
Apr 18, 2014, 2:37 PM EDT
Memphis’ grit and grind will make it hard on the Thunder.
Apr 18, 2014, 1:45 PM EDT
Rockets in 7
Apr 18, 2014, 1:05 PM EDT
First-team frontcourt a constant, but guard spots debated
Apr 18, 2014, 12:29 PM EDT
Bulls in 6
Apr 18, 2014, 11:44 AM EDT
While nothing is set in stone (Mike Woodson has yet to be officially fired) you know back channel conversations have already taken place. It sounds like Kerr wants in.
Apr 18, 2014, 11:10 AM EDT
Behold: The Air Jordan XX9.
- PBT Extra: Are Pacers or Spurs in any trouble in first round? 3
- All PBT’s first round playoff previews in one place 0
- Grizzlies guard Nick Calathes suspended 20 games for violating NBA’s anti-drug policy 21
- Craig Sager has acute leukemia 27
- NBA Playoff Preview: Dallas Mavericks vs. San Antonio Spurs 6