Jun 30, 2011, 1:15 PM EDT
On the eve of a lockout that — if it does end up costing games — will kill the momentum around the league, let’s look back at the thing that helped create all that momentum and the increased ratings: LeBron James’ Decision.
The television show sparked interest from casual fans that carried over to increased television ratings this season, increased attendance and a real uptick in popularity of the NBA. Sure, much of it may have been people tuning in to root against the Heat (and thereby adopting Dirk Nowitzki as their own), but there is no doubt that is part of what fueled the increased interest in the league.
The backlash of The Decision caught the creators of the show by surprise, they told Zach Lowe of Sports Illustrated in a fascinating look at how the production of the show came together.
(Mark Dowley, former partner at the William Morris Endeavor agency who helped set up the show in Greenwich): We got a lot of grief for it. A good deed never goes unpunished, you know? LeBron is an exceptionally bright young man. No one is taking advantage of LeBron James. And Maverick Carter is a very bright guy. I’ve done deals with them since and we’ll do deals with them in the future. Everybody can hold their heads up high. The only people who know best about how they felt [about the criticism] are Maverick and LeBron. There is no way they enjoyed a lot of the aftermath. I do know morally and from a socially conscience standpoint, they know they did something good (for the Boys & Girls Club).
The guy who really got wronged was Jim Gray. The whole original idea was Jim’s and Ari’s and Maverick’s. I thought Jim did a hell of a job. He’s quite a gentleman. This was sports, after all, not U.N. wartime reporting. People just got a little nuts over it.
Gray only got wronged if you thought the idea of announcing where a basketball player would play next season in an hour television broadcast was a good idea in the first place. It wasn’t. Instant reaction in the public at the time — before anyone knew where LeBron was going to play, just the reaction to idea of a special to make the announcement — was an obvious precursor to the backlash that followed. The fact nobody else helping put this together anticipated this kind of reaction speaks to how in touch they really are with the feelings of fans.
Go read the entire SI report, there are fascinating details on the event itself. How LeBron did not sign autographs for the kids at the club (he was on too tight a schedule, people say) and how the kids really flocked more to Kanye West anyway. How Greenwich was chosen because it was seen as neutral ground. How it was apparently the Greenwich police that leaked the location that those involved had tried to keep secret.
In the end, those involved are proud of the money raised for the Boys & Girls club. And that is no doubt a noble cause and the money has and will be put to good use.
And the NBA has seen a bump in business in part because of it. Does all of that end up making it a good idea to do The Decision? I personally still can’t convince myself it was.
Sep 22, 2014, 8:30 PM EDT
Ellington, who played for Scott with Cavaliers, received partially guaranteed contract
Sep 22, 2014, 7:40 PM EDT
It’s not going to change anytime soon, either.
Sep 22, 2014, 6:44 PM EDT
David Stockton, an undrafted free agent out of Gonzaga, also worked out for Thunder
Sep 22, 2014, 5:59 PM EDT
He didn’t take anything seriously, so he was vintage Howard.
Sep 22, 2014, 5:14 PM EDT
The Rockets’ defensive system is not the problem with James Harden.
Sep 22, 2014, 4:41 PM EDT
Jones previously played for the Grizzlies, Kings, Nuggets, Pacers, Mavericks and Hawks
Sep 22, 2014, 4:00 PM EDT
Former Pistons No. 2 draft pick putting some distance between himself and basketball
Sep 22, 2014, 3:22 PM EDT
Great job, Danny. Great job.
Sep 22, 2014, 2:45 PM EDT
Jones – who played for the 76ers, Rockets, Bulls (during Michael Jordan’s rookie season), Trail Blazers and Spurs – helped shape Tim Duncan’s career
Sep 22, 2014, 2:04 PM EDT
Chandler: ‘We are going to be a great defensive team’
Sep 22, 2014, 1:29 PM EDT
There were multiple NBA players arrested on domestic abuse charges last year. The spotlight on those cases will be different now.
Sep 22, 2014, 12:50 PM EDT
This is the Marcus Williams who played at Arizona, not Connecticut
Sep 22, 2014, 12:11 PM EDT
James Blair can watch LeBron in person in Cleveland again
Sep 22, 2014, 11:30 AM EDT
“The first thing I ever Googled about the man, the first thing that popped up was “racist.” So I was aware. I hate to say this, and it might sound ignorant, but I wasn’t surprised that all this came up.”—Blake Griffin on Donald Sterling
Sep 22, 2014, 10:32 AM EDT
A healthy D Rose could have the Bulls contending for a title.
Sep 22, 2014, 10:11 AM EDT
Toddler imitates Allen Iverson’s practice rant
Sep 22, 2014, 9:31 AM EDT
LeBron is gone but Miami is still playing small, pressuring the ball.
Sep 22, 2014, 9:05 AM EDT
Price will provide point guard depth – at least through training camp
Sep 22, 2014, 8:00 AM EDT
“The truthful answer is I really don’t know.” —Danny Ainge on potentially trading Rajon Rondo
Sep 22, 2014, 12:21 AM EDT
Remember Sanders suffered a serious eye injury last season.
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