Jun 30, 2011, 1:15 PM EDT
On the eve of a lockout that — if it does end up costing games — will kill the momentum around the league, let’s look back at the thing that helped create all that momentum and the increased ratings: LeBron James’ Decision.
The television show sparked interest from casual fans that carried over to increased television ratings this season, increased attendance and a real uptick in popularity of the NBA. Sure, much of it may have been people tuning in to root against the Heat (and thereby adopting Dirk Nowitzki as their own), but there is no doubt that is part of what fueled the increased interest in the league.
The backlash of The Decision caught the creators of the show by surprise, they told Zach Lowe of Sports Illustrated in a fascinating look at how the production of the show came together.
(Mark Dowley, former partner at the William Morris Endeavor agency who helped set up the show in Greenwich): We got a lot of grief for it. A good deed never goes unpunished, you know? LeBron is an exceptionally bright young man. No one is taking advantage of LeBron James. And Maverick Carter is a very bright guy. I’ve done deals with them since and we’ll do deals with them in the future. Everybody can hold their heads up high. The only people who know best about how they felt [about the criticism] are Maverick and LeBron. There is no way they enjoyed a lot of the aftermath. I do know morally and from a socially conscience standpoint, they know they did something good (for the Boys & Girls Club).
The guy who really got wronged was Jim Gray. The whole original idea was Jim’s and Ari’s and Maverick’s. I thought Jim did a hell of a job. He’s quite a gentleman. This was sports, after all, not U.N. wartime reporting. People just got a little nuts over it.
Gray only got wronged if you thought the idea of announcing where a basketball player would play next season in an hour television broadcast was a good idea in the first place. It wasn’t. Instant reaction in the public at the time — before anyone knew where LeBron was going to play, just the reaction to idea of a special to make the announcement — was an obvious precursor to the backlash that followed. The fact nobody else helping put this together anticipated this kind of reaction speaks to how in touch they really are with the feelings of fans.
Go read the entire SI report, there are fascinating details on the event itself. How LeBron did not sign autographs for the kids at the club (he was on too tight a schedule, people say) and how the kids really flocked more to Kanye West anyway. How Greenwich was chosen because it was seen as neutral ground. How it was apparently the Greenwich police that leaked the location that those involved had tried to keep secret.
In the end, those involved are proud of the money raised for the Boys & Girls club. And that is no doubt a noble cause and the money has and will be put to good use.
And the NBA has seen a bump in business in part because of it. Does all of that end up making it a good idea to do The Decision? I personally still can’t convince myself it was.
Mar 17, 2014, 3:00 AM EDT
The Cleveland Cavaliers made the playoff their firm goal, started poorly, traded for Luol Deng, fired their general manager, re-affirmed their playoff priority and backed it up by trading for Spencer Hawes. By winning the first two games of their current road trip – at Phoenix, at Golden State – the Cavaliers finally looked like…
Mar 17, 2014, 2:57 AM EDT
Our quick look around the NBA, or what you missed while watching the King of the Hill/True Detective mashup… Stephen Curry, Klay Thompson, Golden State Warriors. Early in the third quarter Houston took an 18 point lead over Golden State and seemed to be in complete control. Then the shots from Warriors backcourt started to…
Mar 17, 2014, 1:00 AM EDT
Golden State and Portland are in the packed middle of the Western Conference playoff race, coming into the game the Warriors were the six seed, 2.5 games back of the Trail Blazers. Both teams needed a win and this game had a real playoff feel, with the Trail Blazers leading by 18 and the Warriors…
Mar 16, 2014, 10:30 PM EDT
The Cavaliers have made quite a mess out of this season. They attempted to compete for a playoff spot in the Eastern Conference by adding free agents in Jarrett Jack, Earl Clark and Andrew Bynum, but none of them had anywhere near the desired impact. Bynum has since been traded, and Luol Deng was brought…
Mar 16, 2014, 9:00 PM EDT
DeMar DeRozan expressed his displeasure over a non-call by kicking the ball away from a referee — a move which guaranteed him a quick whistle in the form of a technical foul.
Mar 16, 2014, 7:41 PM EDT
Midway through the third quarter you had to like how the Rockets were playing against the Heat in Miami. Tied 92-92, the Rockets got what seemed like their 5,347th floater in the lane of the night, this time it was Chandler Parsons over Chris Andersen. The Rockets players did not fear the Heat shot blockers…
Mar 16, 2014, 6:30 PM EDT
Patrick Beverley leaves LeBron James in the dust, before attacking the rim and throwing down a huge slam on Chris Bosh.
Mar 16, 2014, 5:00 PM EDT
LeBron takes a nice pass from Wade and elevates over Dwight Howard for the vicious first quarter slam.
Mar 16, 2014, 3:30 PM EDT
Jarrett Jack believes custom fitting players with the sleeved jerseys would reduce the complaints. But he still doesn’t like the way they look, regardless of how they do or do not impact performance. “We’re like the Beach Police,” Jack said.
Mar 16, 2014, 2:01 PM EDT
How I wish “Brian” were real. Alas, this is a faux documentary on former NBA player Brian Scalabrine is not real. Still, the trailer is brilliant. An actual documentary following Scalabrine, now an assistant coach with the Golden State Warriors, would be interesting. He’s long been one of the better interviews around the NBA, his…
Mar 16, 2014, 12:30 PM EDT
Jim Cleamons is currently an assistant coach with the Milwaukee Bucks, but he was a member of Phil Jackson’s coaching staff both in Chicago and Los Angeles, and has nine championship rings to show for it. The Bucks happened to be in town to face the Knicks on Saturday, just one day after the news…
Mar 16, 2014, 11:00 AM EDT
Doc Rivers, Chris Paul and DeAndre Jordan all recently explained why they’re against the NBA raising its age limit. But there are valid reasons on the argument’s other side.
Mar 16, 2014, 9:30 AM EDT
John Wall splits two defenders near mid-court before putting the exclamation point on a win over the Nets with a thunderous slam.
Mar 16, 2014, 8:00 AM EDT
The Sixers are currently riding a 20-game losing streak, but for better or for worse, no one inside the Philadelphia organization is deluding themselves as to what’s going on there this season. Call it tanking, or as the NBA’s new commissioner Adam Silver prefers, rebuilding. But either way, there’s going to be a whole lot…
Mar 15, 2014, 10:30 PM EDT
There are plenty of players who make exaggerated vocal noise during the course of an NBA game, with Carlos Boozer of the Bulls perhaps heading up that very long list. While it’s accepted to a certain extent, it’s also nice to see a veteran of the game point out just how ridiculous it is. During…
Mar 15, 2014, 8:59 PM EDT
How Detroit’s Andre Drummond staggered and went down after this hit, and how he stayed down for several minutes (all the way through the ensuing commercial break not part of the above video), is a little frightening. The medical staff brought out a stretcher but he got up under his own power and was helped…
Mar 15, 2014, 8:00 PM EDT
Joakim Noah receives a $500K bonus if he’s named to the All-NBA first team. Does he have a shot?
Mar 15, 2014, 6:30 PM EDT
Carmelo Anthony seems initially pleased with the hiring of Phil Jackson. Mike Woodson, on the other hand, didn’t sound quite as optimistic — for obvious reasons.
Mar 15, 2014, 5:00 PM EDT
The Thunder are just a game back of the Spurs for the league’s best record, an achievement that would guarantee home court advantage throughout the playoffs. But they’ll willingly be hurting that effort by resting Russell Westbrook as a precautionary measure in certain back-to-back sets.
Mar 15, 2014, 3:30 PM EDT
We’ve known for a very long time that the Lakers wouldn’t be making the playoffs this season. After Friday night’s loss, it became official.
- Sunday NBA grades: Golden State’s Curry, Thompson put on a show 0
- Heat execute in final minutes, Rockets still learning, fall in Miami 16
- Doc Rivers, Clippers players oppose raising NBA’s age limit 23
- Report: LeBron ‘will look at’ Knicks in free agency now that Phil Jackson is in place 69
- Phil Jackson to Knicks could work. It probably won’t, but it could. 32