Jun 30, 2011, 1:15 PM EDT
On the eve of a lockout that — if it does end up costing games — will kill the momentum around the league, let’s look back at the thing that helped create all that momentum and the increased ratings: LeBron James’ Decision.
The television show sparked interest from casual fans that carried over to increased television ratings this season, increased attendance and a real uptick in popularity of the NBA. Sure, much of it may have been people tuning in to root against the Heat (and thereby adopting Dirk Nowitzki as their own), but there is no doubt that is part of what fueled the increased interest in the league.
The backlash of The Decision caught the creators of the show by surprise, they told Zach Lowe of Sports Illustrated in a fascinating look at how the production of the show came together.
(Mark Dowley, former partner at the William Morris Endeavor agency who helped set up the show in Greenwich): We got a lot of grief for it. A good deed never goes unpunished, you know? LeBron is an exceptionally bright young man. No one is taking advantage of LeBron James. And Maverick Carter is a very bright guy. I’ve done deals with them since and we’ll do deals with them in the future. Everybody can hold their heads up high. The only people who know best about how they felt [about the criticism] are Maverick and LeBron. There is no way they enjoyed a lot of the aftermath. I do know morally and from a socially conscience standpoint, they know they did something good (for the Boys & Girls Club).
The guy who really got wronged was Jim Gray. The whole original idea was Jim’s and Ari’s and Maverick’s. I thought Jim did a hell of a job. He’s quite a gentleman. This was sports, after all, not U.N. wartime reporting. People just got a little nuts over it.
Gray only got wronged if you thought the idea of announcing where a basketball player would play next season in an hour television broadcast was a good idea in the first place. It wasn’t. Instant reaction in the public at the time — before anyone knew where LeBron was going to play, just the reaction to idea of a special to make the announcement — was an obvious precursor to the backlash that followed. The fact nobody else helping put this together anticipated this kind of reaction speaks to how in touch they really are with the feelings of fans.
Go read the entire SI report, there are fascinating details on the event itself. How LeBron did not sign autographs for the kids at the club (he was on too tight a schedule, people say) and how the kids really flocked more to Kanye West anyway. How Greenwich was chosen because it was seen as neutral ground. How it was apparently the Greenwich police that leaked the location that those involved had tried to keep secret.
In the end, those involved are proud of the money raised for the Boys & Girls club. And that is no doubt a noble cause and the money has and will be put to good use.
And the NBA has seen a bump in business in part because of it. Does all of that end up making it a good idea to do The Decision? I personally still can’t convince myself it was.
Sep 1, 2015, 6:01 PM EDT
He’s a 6’7″ combo guard with a lot of potential
Sep 1, 2015, 4:30 PM EDT
Well, that’s one.
Sep 1, 2015, 3:35 PM EDT
It’s not just baseball and boxing anymore.
Sep 1, 2015, 2:46 PM EDT
Miami is a long shot to land him, but you can bet Pat Riley will have them positioned for a run.
Sep 1, 2015, 2:19 PM EDT
Lots of pump fakes. Lots and lots of pump fakes.
Sep 1, 2015, 1:28 PM EDT
It’s an old Moses Malone trick.
Sep 1, 2015, 12:46 PM EDT
He’s healthy, that’s a start.
Sep 1, 2015, 11:45 AM EDT
Williams signed a two-year deal with the Mavs in July.
Sep 1, 2015, 11:00 AM EDT
Whittington played for the Heat at Summer League.
Sep 1, 2015, 10:15 AM EDT
Mutombo played four and a half years in Atlanta.
Sep 1, 2015, 9:30 AM EDT
Stojakovic had been rumored for several weeks to be joining the Kings.
Sep 1, 2015, 9:00 AM EDT
His third time in seven years changing agents.
Sep 1, 2015, 8:30 AM EDT
Wade would make Patches O’Houlihan proud.
Sep 1, 2015, 8:00 AM EDT
If I were a betting man, I’d expect there’s a better than 50/50 chance a Zeller deal gets done.
Aug 31, 2015, 11:09 PM EDT
Does Harden even make the all left-handed starting five?
Aug 31, 2015, 8:31 PM EDT
We have some Riley Curry news. You know you want to click now.
Aug 31, 2015, 7:15 PM EDT
Charlie Westbrook reportedly signs with Bucks
Aug 31, 2015, 6:15 PM EDT
The Clippers add more depth. It’s been a good offseason for Doc Rivers.
Aug 31, 2015, 5:35 PM EDT
He is a very good pick-and-roll guard with great court vision.
Aug 31, 2015, 5:02 PM EDT
The Suns have no leverage now even if they wanted to move him, and apparently they don’t.
- Will Miami make a run at Kevin Durant? 14
- Report: Veteran forward Chuck Hayes agrees to deal with Clippers 6
- Report: Lakers to sign Brazilian, FC Barcelona point guard Marcelo Huertas to one-year deal 10
- Shaq to Kobe on podcast: “I just want people to know that I don’t hate you” 18
- D’Angelo Russell on Tracy McGrady tweet: “Some Lakers fans are spoiled” 27
- Anthony Davis “definitely” plans on shooting more threes this season 4
- Jim Buss defends Byron Scott as Lakers coach, “He has the Laker blood in him” 24
- Jim Buss open to the idea of Kobe Bryant playing beyond this season 32