Skip to content

LRMR is back in with the Cavaliers

Jun 25, 2011, 9:27 AM EDT

Tristan Thompson AP

LRMR has become kind of like C.O.B.R.A. from “G.I. Joe” to people. You don’t know what they do or how they work, exactly, you just know that they’re the bad guys. The marketing firm built around LeBron James and his brand are synonymous with the talk about how players care too much about their brand, and the insider nature of the organization along with its associations with William Wesley make it none too popular. In reality, this is all just backlash around James; who cares who does what in terms of brand management in the NBA? Does it affect anything on the floor? Not really. Still, it should be noted that for the first time since James departed for Miami, LRMR is back in business with the Cavaliers.

Cavaliers’ blog WFNY spoke to Rich Paul, the “R” in LRMR after one of his newest clients for his worth with CAA wound up in Cleveland. Paul represents Tristan Thompson, the Cavaliers’ fourth pick in the NBA Draft for CAA, the megastar agency that holds LeBron, Chris Paul, and Carmelo Anthony in its fold. From WFNY:

Clad in a tailored navy blue sport coat topped off with a 2011 NBA Draft pin in his lapel on this day, the 5-foot-10-inch Paul finds himself in a land of giants.  Thompson is just the latest member of his stable of NBA talent as names like Houston’s Jonny Flynn and Los Angeles’ Eric Bledsoe have already helped pave the way for the budding Creative Arts Agency representative.  Learning bits and pieces from established reps like Leon Rose, Paul seems focused to make his name in the agent arena. And while LRMR will continue to operate as the marketing arm, Paul tells WFNY that his work with CAA is something completely independent.

via Rich Paul Hopes LeBron James and Dan Gilbert Can Patch Things Up | WaitingForNextYear.

There’s got to be some uneasiness from Cavs fans. After all, just the word LRMR is enough to create outrage there. And CAA is no friend of the fanbase, either. But this is the reality. LRMR will use its connections through James, who WFNY notes Thompson calls “a big brother,” to further their own individual goals. The members of LRMR haven’t been necessarily impressive with their decision in or outside of LRMR beyond “stay friends with James,” but the roster of players they influence is starting to grow. Their sphere of influence could be expanding more with each day.

Have fun thinking that one through, Cavs fans and Heat-haters alike.

  1. tashkalucy - Jun 25, 2011 at 10:13 AM

    The day NBA fans can stop reading about Lebron James will be the day we can enjoy pro basketball again.

    Kevn Durant and Derrick Rose lead the next wave of NBA stars, and they’re utterly refreshing human beings after having to to endue the egos and arrogance of James, Wade, Anthony and their immature clique.

    • bobjames47 - Jun 27, 2011 at 12:40 AM

      Juat like what Allen Iverson said back in the day in his interview with Stephan A.,

      “I always let LeBron know, they love you right know but please believe me, the first incident, the first time something happens, they’re waiting, man. They waitin”

      i hope Rose and KD know that “they waitin”

    • david8726 - Jun 27, 2011 at 3:26 AM

      The existence of LeBron James and the articles about him are stopping you from enjoying pro-basketball?

      Hyperbole, much?

      Look, if you don’t like the guy as a person, that’s fine. You’re entitled to your opinion. But the fact is that the man will finish his career as one of the 20 greatest basketball players of all time, without a doubt. We should all enjoy watching what he does on the court as a player. There’s never been anyone quite like him.

      Finally, why on earth are you bashing on Wade? What did he do, exactly?

      Wade stayed loyal to his home team, does fantastic charity work in Miami, and is in general a stand up guy. I think we can all agree that LeBron has a history of being egotistical and perhaps even a bit arrogant. But not Wade.

  2. redbear18 - Jun 25, 2011 at 2:07 PM

    Don’t forget Blake Griffin and John Wall, they’re great young talent who are respectful and loyal.

  3. bigtrav425 - Jun 25, 2011 at 4:19 PM

    Scumbags….i was a fan of drafting Tristan till i read this…get him off this team…NOW!

  4. jaypace - Jun 26, 2011 at 2:17 AM

    Loyal? There is no loyalty in pro sports players like owners will always make decisions in their best interest. Mind you the guys named are still playing under rookie contracts.

    • david0303 - Jun 26, 2011 at 8:07 PM

      yea dirk wasn’t loyal or anything

      • david8726 - Jun 27, 2011 at 3:22 AM

        Dirk is just one guy.

        And don’t kid yourself, Mark Cuban would have kicked Dirk to the curb if he had suffered a shaun livingstonesque injury that resulted in him being half the player he used to be.

        If guys WANT to be loyal, they can, and it’s nice. But no one should expect loyalty from player or owners.

        It’s a business first and foremost.

  5. Colin Zvosec - Jun 26, 2011 at 4:22 AM

    As a Cavs fan, I couldn’t care less who his agent is. LRMR is going to have a lot of clients, and the Cavs can’t avoid a guy just because of his agent. The majority of Cavs fans realize this.

    On a related note, Paul was actually the one who tried to persuade LeBron to stay. He was the one that called Gilbert before the decision to tell him what LeBron was going to do, not because he was told to but because it was the right thing to do.

Leave Comment

You must be logged in to leave a comment. Not a member? Register now!

Featured video

Handing out NBA's postseason awards
Top 10 NBA Player Searches
  1. D. Wade (4385)
  2. D. Williams (4321)
  3. K. Love (4304)
  4. L. James (4017)
  5. S. Curry (3846)
  1. G. Dragic (3761)
  2. C. Anthony (3665)
  3. R. Rondo (3509)
  4. D. Howard (3381)
  5. R. Westbrook (3337)