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Macy’s Miami has your Heat championship gear… wait, what?

Jun 13, 2011, 2:38 PM EDT

Miami Herald Heat ad

Oh Macy’s, you haven’t had this kind of bad publicity since you tried to have the real Santa Claus committed to an insane asylum.

In Monday’s Miami Herald there is a big ad congratulating the Miami Heat on their championship and telling you that you can get your Miami Heat championship gear at the store. So you see the problem there, right?

I worked in newspapers, I know how this goes. Ads like this are scheduled then if something happens like the Miami Heat totally collapse and look like crap at the end of the game then a different ad is supposed be swapped in by the paper. Macy’s itself almost certainly didn’t make the mistake. But it gets to be the target of some jokes.

  1. myopinionisrighterthanyours - Jun 13, 2011 at 2:45 PM

    Hey, it’s accurate. They get to raise another banner. It will just say “2011 Eastern Conference Champions.” This is horrible on the Herald’s part since the ONLY thing Miami could have won yesterday was another game on Tuesday night.

  2. dtownpayne - Jun 13, 2011 at 2:56 PM

    The funniest part about this is that even if the Heat had won last night they’d have still had to win one more to win the serieis, so regardless of if Miami won or lost last night Macy’s was completely off the mark with this ad.

    • purdueman - Jun 13, 2011 at 11:10 PM

      Don’t blame the Herald. It’s called honoring a contract. If Macy’s promised to pay for the ad and gave the Herald the copy and date to run it, it’s up to the Herald to print it. Simple as that. Aside from screening for off color words, do you really think that major metropolitan newspapers have either the time or the staff to proofread every ad that’s submitted to them?

      • muhangis - Jun 14, 2011 at 2:18 AM

        It’s called honoring a contract.. blah blah blah you lame headed dipshit. Miami didn’t win any championship, you look like an embesol running the ad — simple as that!

        “you really think that major metropolitan newspapers have either the time or the staff to proofread every ad that’s submitted to them?” ???

        Yes. That’s like saying the NYPD neither have enough officers to notice King Kong going on a gigantic rampage…. IDIOT!

      • purdueman - Jun 14, 2011 at 5:33 PM

        Keep your day job, because you obviously know nothing about running a business.

        Macy’s orders the ad, but doesn’t withdraw it. That’s a Macy’s problem pal. What did you expect the newspaper to do? Run an almost completely blank page and bypass collecting on what’s likely a $25,000 or more ad? Or maybe filling up the space from the missing ad with the latest results from the Jamaican soccer league?

        You’re the idiot, not me.

      • Kurt Helin - Jun 15, 2011 at 7:30 PM

        First, remember that everything is digital at the paper until it gets to the press. Macy’s books the ad. Knowing they use a major ad agency, you can bet the agency sent the paper this ad (a week or more ago) and a second ad that was to run in that space if the Heat did not win in Game 6. Macy’s people trust the paper’s people (not the editors, people on the advertising and production side) to get the right ad in. This comes from someone (me) with a newspaper background.

      • purdueman - Jun 14, 2011 at 5:43 PM

        Three more points that you non-business people out there don’t seem to grasp:

        1) Do you have any idea how much free publicity for Macy’s this ad has generated? Macy’s you know is nationwide and EVERY sports talk radio station is mentioning their name multiple times all day today. There’s no such thing in retail as being bad publicity;

        2) I’m sure that the Herald’s circulation the day the ran ad got a nice little bump as people who otherwise wouldn’t buy the paper ran out to buy it as a collectors item (people after all collect everything imaginable); and

        3) All Macy’s had to do was to phone the newspaper and tell them to run one of the pages from their prior Sunday’s Father’s Day ads instead if they didn’t want it to run as is. In addition, they could have easily added a promotion to it such as a coupon good for 10% off any item in the store next Saturday for anyone wearing Heat garb in celebration of their championship run.

        Anyone that thinks that the paper was somehow to blame for running the ad doesn’t know anything about business.

      • purdueman - Jun 14, 2011 at 5:47 PM

        One more thing… how do we know that Adidas, who now has the exclusive on NBA logo’d garb, wasn’t behind not only running the ad, but paying for the ad as well? The ad clearly promotes Adidas as much as it does Macy’s or the Heat.

        Think Nike would even blink knowing that they’d generate enormous publicity and brand awareness by running the ad? If you do, think again. Nike even kept scumbag Eldrick Woods on for that precise reason.

      • purdueman - Jun 15, 2011 at 9:54 PM

        kurt…. this is by NO means questioning your background or credibility, however:

        1) Hard as it may be to believe, there are a lot of people who live and work in a large metropolitan area that don’t care about sports and/or are oblivious to them. I have a neighbor who couldn’t even name what NBA teams made the playoffs, much less the finals… he just doesn’t care.

        In other words, the guy in charge of copy for that ad could have been just consumed with getting the accuracy of the ad right, as that was his (or hers), job. No typo’s, no off color content, etc.; and

        2) Per my earlier posts, Macy’s and Adidas (who likely paid for at least a good chunk of the ad), may not have cared as it generated enormous nation wide publicity for both brands, WAY exceeding the cost of the so called “gaffe”.

  3. purdueman - Jun 13, 2011 at 3:15 PM

    Great read! Cleveland has the last laugh!

    • tiz305 - Jun 13, 2011 at 3:45 PM

      Last Laugh??? really? Miami will be back…the only thing Cleveland will ever win in the NBA is the lottery

      Im laughing at the fact that this is considered a good day for Cleveland

      • savocabol1 - Jun 13, 2011 at 4:26 PM

        Im laughing at the fact that you can’t see why Cleveland is happy Lebron didn’t win a championship.

        Sure you guys will be back, but as us Clevelanders typically say…MAYBE NEXT YEAR.

      • tiz305 - Jun 13, 2011 at 4:40 PM

        I CAN see why Cleveland is happy….this is the high point of the year for Ohio Sports. Your basketball team stinks, Your best football team is getting dismantled, but for one day the people of Cleveland can stand together and be proud that the Heat did not win….thats funny to me

      • tiz305 - Jun 13, 2011 at 4:41 PM

        having said that…congrats to the Mavs for winning.

  4. egls7 - Jun 13, 2011 at 3:23 PM

    That’s why I shop at sears

  5. goforthanddie - Jun 13, 2011 at 3:24 PM

    I’m sure the starving and homeless will enjoy their donated loser-wear.

    • purdueman - Jun 13, 2011 at 3:28 PM

      Such embarrassing loser-wear rarely, if ever, gets distributed in the United States or English speaking countries. All of this Heat championship garb will likely be a God-send to the poor in Bangladesh or Ethiopia.

  6. minnesconsin - Jun 13, 2011 at 4:26 PM

    it’s been several days since a game 6 clincher for the heat was within the realm of possibility. even if they’d won last night the ad would’ve looked stupid coming today. idiots.

  7. fishmatt - Jun 13, 2011 at 5:22 PM

    So if not at Macy’s, where can I get my Heat championship gear?

    • purdueman - Jun 13, 2011 at 10:46 PM

      Me too! I’d love to wear one of the shirts… especially when I go to Dallas on business! The fans in Dallas deserve a good laugh, just as the people in Cleveland are having all day today!

  8. madnova - Jun 13, 2011 at 9:56 PM

    Miam could only have tied the series last night- there was no way for them to win it- so why exactly was the ad scheduled in the first place??

    • purdueman - Jun 13, 2011 at 10:45 PM

      Good point! I’m surprised that you’re the first one to point this out. The answer to your question though is: “because the folks who run Macy’s in Miami aren’t exactly the sharpest tools in the shed!”

  9. royalsfaninfargo - Jun 13, 2011 at 10:44 PM

    That add would have fit in very nicely on the ESPN website or scrolling along the bottom line of sportscenter.

  10. davisjosh20 - Jun 13, 2011 at 11:03 PM

    here is a point I have yet to see, this was game 6, Miami wouldn’t have been Champs with a win anyway. so, the paper shouldn’t have had the ad ready to run, anyway.

    • purdueman - Jun 15, 2011 at 1:08 PM

      Actually you’re the second poster to point this out, which makes me think all the more that the ad was very intentionally placed to run when it did, regardless of where the Heat were in the series.

      I’d bet that Adidas, which is trying to make a big splash to try and become the next Nike, likely paid for most (if not all), of the ad. It’s being talked about all over the country; Macy’s and Adidas couldn’t buy that much free publicity.

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