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You like it, you really like it — NBA finals ratings strong

Jun 8, 2011, 7:57 PM EDT

Miami Heat v Dallas Mavericks - Game Four Getty Images

Once again last night, the Miami Heat collapse/dramatic Dallas comeback (choose your own narrative) was the highest rated thing on television.

What’s more, through four games this remains the highest-rated finals since 2004, which was the year everybody tuned in around the globe to watch Ben Wallace play defense… well that or to watch Shaq and Kobe self destruct.

ABC reports Tuesday’s game drew a 9.6 rating, meaning 16,126,000 viewers. That puts Game 4 this year slightly behind last year (9.7) but for the series 2011 remains about 15,000 viewers ahead of last season. Which is basically a tie but we’ll let ABC have the hype. Since the last two finals games have fallen behind last year’s pace — when the large markets and traditional powers of the Lakers and Celtics were involved — this series may slip behind those numbers come Thursday. Either way it will be close.

Still, these are very good numbers for the NBA. There is some real momentum for the lockout to kill.

  1. randysavage4ever - Jun 8, 2011 at 8:17 PM

    Yeah but the landscape for sports media is completely different then 2004…

    facebook, twitter, ESPN promoting it 24/7 , etc…

    sports is the ultimate reality television because it is unpredictable & we all tune in to see what happens…

    people talk about it more via online, tweeting, cell phones, etc…=more interest = more ratings

    NOT taking anything away from these finals because they have been some of the best finals games ever but…

    If karl malone, shaq, kobe, gary payton, phil jackson were on the lakers in 2011 playing in an NBA finals – THE RATINGS WOULD BE THRU THE ROOF!

  2. royalsfaninfargo - Jun 8, 2011 at 8:39 PM

    These have been great games. Not always played with the best execution, but truly compelling in that they have all (w/exception 4 gm 1) gone to the wire. Its obvious to me that the increase in ratings is directly related to the Heat being in the Finals and the over saturation of coverage concerning them. But who cares as long as the B-ball is good.

  3. rajbais - Jun 8, 2011 at 11:33 PM

    Okay NBA!!!

    Will you not lock the players out now???????

    Will you and your owners spend money and draft players more wisely from now on?????

  4. savocabol1 - Jun 9, 2011 at 9:14 AM

    All four games all I did was watch the last a few mins of the 4th quarter, maybe checking the scores on my phone once or twice while the game is actually played. Maybe it is because I have no real vested interest in the game besides watching the heat lose. But I tend to agree with the first poster. It seems that every major sporting event each year is coming out with bigger ratings. In the NBA, all you need to watch is the last five mins.

    • barkley4life - Jun 9, 2011 at 12:16 PM

      Explains your comments…at least your upfront about being a Heat hater.

  5. vanhenge1234 - Jun 9, 2011 at 12:10 PM

    This article got me thinking about how far the NBA has fallen. Wikipedia has a nice recap of the highs and lows of NBA ratings:

    http://en.wikipedia.org/wiki/National_Basketball_Association_Nielsen_ratings

    This just in: Jordan got great ratings.

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