Skip to content

Mark Jackson talks about “culture change” for Warriors

Jun 8, 2011, 10:15 AM EDT

Dallas Mavericks v Miami Heat - Game Two Getty Images

Mark Jackson moved to the other side of the microphone for 30 minutes and spoke to the media as head coach of the Golden State Warriors Tuesday. He did not once say “mamma, there goes that man.” Which was a little disappointing.

What he did talk about is something that has echoed through every discussion new owners Joe Lacob and Peter Guber have had about Golden State — there needs to be a change in culture with the franchise. Here is what he said, via CSN Bay Area.

But the main thing is the culture has to change. Continue to play solid basketball. You have to be a successful team at home, take care of your business and then compete on the road. Inexcusable not to compete on the road. There are things that will no longer be tolerated.

I’m excited about changing the culture in the Bay land.

Rule No. 1 Mark: It’s Bay Area. You’ll want to get that right.

What Jackson talked about was a change in attitude and on defense, but not one of style. The Warriors have a team built to play up-tempo and that will continue.

We will push the basketball. We will look to make plays in transition. We will not just push it just to be pushing it. We’ll have a mindset to take care of the basketball, to get quality looks. But those looks are going to be earned on the defensive end. You’re not going to have a license to shoot when you’re not getting it done on the other end. They will be held accountable and there will be a price to pay. I’ve come to the mindset that the only way to win in this league and win big is defensively.

The primary questions about Jackson as a coach are that he doesn’t have experience coaching at any level. Jackson was open about that.

This is new to me. I would be the first to tell you I don’t know everything. I’m smart enough to know that I don’t know everything. I’m smart enough to be secure enough to put people around me that can put me in position to be effective and to get the job done. I’m an outstanding listener. My assistant coaches will have a great voice. I’m not a guy that’s going to put a muzzle on them. I expect them to lead. I expect them to coach, and I expect them to be an extension of me. It’s going to be a good time. And there’s not going to be any excuses from the coach on down.

It all sounds good. How it translates on the court remains to be seen, but Jackson has got the talking part down.

  1. downtowndanny - Jun 8, 2011 at 11:33 AM

    this guy knows winning, this may work. Although Keith Smart seemed to be a good coach and he got shafted, so we’ll see what happens in the Bay Land……..

  2. randysavage4ever - Jun 8, 2011 at 11:55 AM

    I’ve been to Oakland many times… like I said in other Warriors posts – it is a Raiders town,

    so Mark your gonna have to compete with that, your best way is to try and use some of that Al Davis “Just Win Baby” mentality…

    everyone is going to think this post is on some pro-Raiders stuff, no no no, you dont understand, in the middle of July people are hustling and selling Raider jerseys on street corners, on the street I saw a cop open his trunk and it was full of Raider gear, its a silver & black town…

    If I was Mark Jackson, I would call Al Davis just to let him know I was moving into his town and trying to build a BASKETBALL winner in Oakland…

    • denverhoopdreams - Jun 8, 2011 at 1:00 PM

      A Cop had Raiders gear in his Patrol or Unmarked car? I highly doubt that. Unless in Oakland it’s perfectly okay for the law enforcement to be unprofessional….

      • randysavage4ever - Jun 8, 2011 at 3:04 PM

        Yes – a cop is allowed to have Raider t-shirts and hats in the trunk of his car…there is nothing unprofessional about that…just like every cop in Pittsburgh probably have their terrible towels in the trunk of their car…


        How’d that Raiders – Broncos game go in Denver last year???

        ha the city of denver should be praising Tom Cable for not putting up 100 points that day – SERIOUSLY… the Raiders put in Kyle Boller & ran the ball with 5 minutes left in the 3rd Quarter with 59 points already…

        says a lot about a city when your star player Carmelo Anthony is RUNNING away from the team…

  3. sportsinhd - Jun 8, 2011 at 4:39 PM

    This will only work if Jackson surrounds himself with quality assistants who have been in the league a good long while, preferably an ex-coach or two. I think he’s smart enough to be successful, and I think players will relate to him and listen to him. A lot of being an NBA Coach these days is managing player egos, that he should thrive at (he survived playing with Reggie Miller for years). It’s the X’s and O’s that I worry about.

  4. thetooloftools - Jun 8, 2011 at 6:41 PM

    I wish him only the best. He needs to hammer home “personal responsibility” to the players. The league will go younger after the next C.B.A.

  5. readysethike - Jun 8, 2011 at 7:05 PM

    that quote pretty much said nothing…should’ve kept Keith Smart

Leave Comment

You must be logged in to leave a comment. Not a member? Register now!

Top 10 NBA Player Searches
  1. D. Rose (2259)
  2. L. James (1952)
  3. K. Irving (1798)
  4. K. Bryant (1750)
  5. A. Davis (1517)