Skip to content

LeBron James is launching a store

Jun 2, 2011, 4:50 PM EDT

Gucci Cocktail Party For Ffawn Getty Images

Here’s the report, courtesy of USA Today, with a tip of the hat to The Basketball Jones:

On the heels of a stunning Game 1 victory over the Dallas Mavericks Tuesday night and on the brink of a possible first championship, NBA MVP, business mogul and fashion icon LeBron James has announced that he will launch a new, modern luxury concept store in Miami for fall 2011. The store, which will open with a mix of apparel, footwear, printed materials and lifestyle accouterments, with featured brands to include A.P.C., Original Fake and Nike Tier 0 product, will be called Unknwn.

The Jones’ Trey Kirby points out that this store, featuring high-quality streetwear with 50% less vowels than you’d have to deal with at similarly-named stores, could actually be a good idea:

This is a very good idea. Not only is everything in streetwear huge right now, LeBron’s got some great brands signed on. A.P.C. is one of the best denim makers in the world, Original Fake is one of the premier artist-driven brands around and Nike Tier Zero stuff is the fanciest Nike gear you can buy, plus there are sure to be other big-time brands available. (A.P.C. and Original Fake have both done collaborations with the Swoosh, so it’s no surprise they’re being offered at LeBron’s store.) In a city that doesn’t have a super high-end streetwear retailer, this store should do very well.

Considering that LRMR still isn’t drawing very many clients and its overhead has to be higher than LeBron’s vertical leap, it’s nice that LeBron is embarking on a business venture that actually sounds like a good idea. And it’s nice to see that LeBron may actually be learning useful things from his highly-publicized relationship with Jay-Z.

But even still, couldn’t this announcement have waited until the Heat win three more games and actually win the Finals, or a week or two after the Finals if they lose? I’m not a huge believer in superstition, but this seems like (no pun intended) a bad karma move from the league’s best player.

  1. edmazeing1 - Jun 2, 2011 at 4:55 PM

    League best player? O yea I forgot Rose did not just win MVP!!!

    • pjkmia - Jun 2, 2011 at 5:43 PM


    • slopmcflop - Jun 2, 2011 at 5:52 PM

      Sorry guy, Lebron is the best player on the planet, regardless of his personality/decision making.
      Yes, Rose just won MVP for a number of reasons, and is a hell of a basketball player with room to grow, but Lebron is just flat out better.

  2. randysavage4ever - Jun 2, 2011 at 5:08 PM

    Very VERY smart business move…

    ha – Kobe should have done this years ago…


    If Michael Jordan had a store – ridiculous!

    • medtxpack - Jun 3, 2011 at 11:06 AM

      he does, its more roughly known as Niketown. ha its sick.

  3. diablito0402 - Jun 2, 2011 at 5:10 PM

    Fashion icon wow, since when. Well after all he is a diva.

  4. readysethike - Jun 2, 2011 at 5:59 PM

    since when has breaking news that you’ll be opening a store during the nba finals bad karma? what other player has done this for you to base that conclusion on?

    this man can’t do anything right in your eyes

  5. readysethike - Jun 2, 2011 at 6:00 PM

    so just remember folks if the Heat lose it’ll be because Lebron decided to announce that he was opening a store.

  6. mella21 - Jun 2, 2011 at 6:05 PM

    :shrugs: Its probably not a store I can afford to even look around in, So it doesn’t affect me much. Good for him, I guess.

    I do agree that the timing was most likely purposeful, to take advantage of the hype before game 2. I don’t like when players play things so strategically, i.e. A-rod announcing his free agency during the world series.

  7. dirtydavis - Jun 2, 2011 at 6:48 PM

    When everything is all said and done. LBJ will eclipse Jordan legacy. Most of the Jordan nut huggers will be dead in the next ten years or so. LBJ will take over China and become a global Icon. 1. LBJ will match Jordans rings 2. LBJ will end up with the highest PER in the NBA history 3. LBJ will be the most efficient player to ever play the game.

    • david8726 - Jun 2, 2011 at 7:35 PM

      I’m a Heat fan. I think I speak for most clear thinking heat fans when I say “STFU, you’re embarrassing us.”

    • slopmcflop - Jun 3, 2011 at 2:38 PM

      I feel like your second and third points are just a little redundant.

      PER = “player efficiency rating”

  8. diablito0402 - Jun 2, 2011 at 7:48 PM

    Jordan was the most famous athlete in the world when played, and made the most money. Lechoke aint even close to being the most famous, tiger and kobe are most famous and make more money than lebrick. As far as better on the court , all the lebum people on his jock worship this young punk who has done as much as steve nash for his career think he will eclipse the athlete of the century (1900’s).. Please get off lbjs jock and wake up to reallity. Jordan never had to got to another superstars team to acomplish anything. We all know wade is the closer of the team under pressure.

  9. dirtybird2020 - Jun 2, 2011 at 8:57 PM

    Look at this queer, fashion??? Good thing this store is only in miami cause only miami idiots will buy this queers gear! quitness beer in cleveland will sell more product than this divas clothes.

  10. dirtybird2020 - Jun 2, 2011 at 9:28 PM

    This idiot must be from miami, he couldnt hold jordans jock strap! Lebron will never be great he joined two superstars to get a ring if he in fact gets one! Jordan never had to do that to get a ring, lbj is a icon to ignorant people like this, afterall he didnt goto college and gets babied his whole life, jordan paved his way lebron takes whats given to him, jordan was a competitor guess we cant say that about a guy who joins the best! Jordan will always be the best lbj nuthuggers, lbj cant even be mentioned in the same sentence of jordan, bird, magic and now maybe even dirk since he actually carrys a team! People in his home town hate the bum, what makes u think chinas gonna love him!

  11. dirtybird2020 - Jun 2, 2011 at 9:42 PM

    Kobe is the only player on jordans level and he lacks, call me a lebron hater all u want lebron is not on my greats list! (aka) Competitors only list! Kobe jordan bird magic, rose to a stand point going new school, chris paul is a mad competitor but i fear hes gonna sell out also i hope not! Lbj wades sidekick aka butt buddy !

  12. thereeldeel - Jun 3, 2011 at 10:49 AM

    You’re an idiot dirtyqueer. You must be from Cleveland with all that bottled up hatred spewing out.

  13. dirtybird2020 - Jun 5, 2011 at 4:12 AM

    Na not from that crap hole either, go buy that queers gear and refer to youself as “the queen” ill be drinking quitness watching the heat cry again, miami use to be known as a cuban dump, not its a emotional town! Lebron tryimg to look cute, pathetic! First he trys to ride on wades team for a easy ring , and now hes trying to model like wade, divas!Rediculous, lebron will never be a wade let alone a kobe or jordan! Nutthugger, now thats the reeldeal queer!

Leave Comment

You must be logged in to leave a comment. Not a member? Register now!

Top 10 NBA Player Searches
  1. D. Rose (3008)
  2. K. Irving (2427)
  3. A. Davis (2058)
  4. K. Bryant (1692)
  5. L. James (1605)
  1. K. Durant (1463)
  2. T. Thompson (1434)
  3. B. Jennings (1356)
  4. A. Aminu (1334)
  5. M. Leonard (1294)