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Video: Adidas new Derrick Rose MVP ad

May 4, 2011, 8:59 AM EDT

Miami Heat v Chicago Bulls Getty Images

Well, you knew it wouldn’t take long for Adidas to jump on marketing Derrick Rose as MVP.

And here it is, the first ad, featuring Rose’s quote from the beginning of the season wondering why he couldn’t have an MVP season, that he set that out as a goal for himself. It seemed to be cocky at the time, but it turned out to be prophetic.

Notice Adidas is not using footage of Rose’s twice-sprained ankle in the playoffs as part of this video.

  1. Ryan Karhut - May 4, 2011 at 11:38 AM

    Here’s another sick Rose video montage is stumbled upon.

    Rose Officially Named MVP: http://t.co/dT2M5Re

  2. philtration - May 4, 2011 at 1:22 PM

    No Kurt… no one else noticed that Adidas is not using footage of Rose’s twice-sprained ankle in the playoffs because no one but you would expect them to.

    Do you really have an issue with a great player that does not act like a complete spoiled jerk?
    Sad.

    • liltmac2003 - May 4, 2011 at 2:45 PM

      I think he wanted the other player from the Adidas Fast Don’t Lie campaign to win the MVP. The other person I guess just didn’t have enough Magic to woo the voters.

      I hope I don’t get a technical foul for saying that.

      • philtration - May 4, 2011 at 2:53 PM

        Yes, his man crush for Howard is obvious and it clouds his reason.

        Maybe Kurt keeps bashing Rose because he works hard, is humble, does not play the “Thug Life” role, respects his teammates, does not choke his coaches, has not been arrested and does not go out of his way to be the center of attention.

        I guess he just can’t relate to someone like that so he tries to knock him down.

    • okcallday - May 5, 2011 at 9:00 PM

      Kurt has an issue with anybody who plays for the bulls.

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