Skip to content

NBA tells Sacramento “show us the money” but where are Maloofs?

Apr 26, 2011, 8:30 AM EDT

David Stern, maloofs Getty Images

This week, another team of NBA officials showed up in Sacramento, to meet with Mayor Kevin Johnson and the sponsors he lined up to generate another $9 million in sponsorships if the Kings stay in town.

Basically, the NBA is saying, “show us the money.” This isn’t a pledge drive, the NBA wants to see the cash.

Which is valid and within their rights. But as Tom Ziller notes at Sactown Royalty, it raises an interesting question.

Well, it’d be well within the NBA’s right if the NBA ran the Sacramento Kings. Which begs the question: is the NBA running the Sacramento Kings?

Note the continued absence of the Maloof family in all of this… But collecting local sponsor money is usually a task left for the team. In fact, I cannot think of any instance in which the NBA would collect local sponsor money for a team that doesn’t deal with an NBA takeover of a team (hello, New Orleans) and a situation where the local owners have become so poisonous that the NBA would rather take the time and bear the expense to basically do the owners’ job for them.

What has become maybe the most disconcerting part of this entire disconcerting process is how removed from the reality of the situation the Maloof brothers have become. They are still talking about filing for relocation, when it is becoming more clear by the day they do not have the votes to get approval for a move. While there has been a real passion and commitment from fans to keep the Kings in Sacramento — while the business community and mayor have stepped up — they have seemed at best disinterested and at most annoyed. Like they expected a rubber stamp to move the franchise to Anaheim and when that hasn’t come they don’t know what to do.

They could get behind the mayor, tell the fans they will give it an honest chance and champion plans for a new building in downtown Sacramento. But they’re not.

And there are real questions whether the people of Sacramento would accept that, whether they trust them or not. The fact the NBA sent in an outside team to collect the new sponsorship money tells you all you need to know about where the Maloofs stand with Sacramento. That the other owners may well not back a move tells you all you need to know about their standing with other owners.

They seem unwilling to sell the franchise, but there are questions about how effective an owner they can be after they may have poisoned the well in Sacramento.

  1. chargerdillon - Apr 26, 2011 at 2:25 PM

    What’s the difference between this and the bailout our government did for the banks.

    Kings ownership has not made any real attempt to create a competitive team in Sacremento spending at best the minimal amount to make it happen.

    Just like how our Govt. told us we have to do this for the banks or the economy will crumble, Stern is acting like the Kings need to be saved. In reality they need to spend their money better, they need to make logical draft picks and trades for their team, none of which they’ve done in the last decade.

    Back when Webber was there and they were having some competitive years, that arena was one of the loudest places during the playoffs. Don’t tell me the fans wont come out and the fans wont pay. Nobody wants to support a product that ownership doesnt want to fully support.

    The best thing the NBA can do is cut the league by 4-8 teams based on the financial accountability of the owner, and the willingness of the owner to spend back into his franchise. Which of course will never happen.

Leave Comment

You must be logged in to leave a comment. Not a member? Register now!

Top 10 NBA Player Searches
  1. D. Rose (2365)
  2. K. Irving (2093)
  3. A. Davis (1829)
  4. K. Bryant (1460)
  5. L. James (1443)
  1. A. Aminu (1357)
  2. K. Durant (1327)
  3. M. Leonard (1320)
  4. T. Thompson (1229)
  5. E. Mudiay (1172)