Apr 19, 2011, 12:36 PM EDT
Here is another reason that the momentum-killing lockout is going to be such a disaster.
The opening weekend of the NBA playoffs got the highest first-weekend ratings ever on TNT, according to Sports Media Watch. That follows on the footsteps of regular season ratings that were the highest since the Jordan era.
TNT averaged a 2.8 U.S. rating and 4.542 million viewers for NBA Playoff coverage on Sunday, up 27% in ratings and 36% in viewership from last year (2.2, 3.336M), and the most-viewed opening day of the playoffs ever on Turner Sports.
In particular, Sunday’s Knicks/Celtics Game 1 drew a 3.6 U.S. rating and 5.989 million viewers, up 44% in ratings and 53% in viewership from last year (SA/DAL G1: 2.5, 3.925M), and up 64% and 86%, respectively, from 2009 (MIA/ATL G1: 2.2, 3.228M).
The Celtics’ win drew more viewers than every single first round playoff game — on broadcast or cable — last season.
The lockout will kill this. Just flat out kill it. And while I’d say the owners and players are aware of the damage, that is different than saying either side is willing to budge off their respective positions to avoid it.
- No Kyrie Irving, no problem: Cavaliers cruise to blowout Game 2 win over Hawks 8
- Kyrie Irving out for Game 2 vs. Hawks 5
- PBT Extra: Klay Thompson’s done well, but Warriors should throw other defenders at James Harden, too 5
- PBT Extra: Give Warriors defense some credit for stop of Harden on last play 0
- Lakers general manager says Kobe Bryant told him next season will be Kobe’s last with Lakers 17
- For two games James Harden has been brilliant, but that’s not what anybody is talking about 25
- Warriors survive James Harden in Game 2, take 2-0 lead in Western Conference finals 15
- PBT Extra: No DeMarre Carroll leaves Hawks in tough spot 3