Comments on: Video: A look at the creative process behind LeBron’s playoff shoes

By: torotrigger

torotrigger — Mon, 18 Apr 2011 18:01:37 +0000

this is basically Nike getting sneakerheads what they want and letting lebron have some say in his image marketing from a hobby side. in previous years he had a reg. season shoe and a completely different playoff shoe, usually a good 10-15ozs less in weight. the thought was the reg season shoe for training his legs with more impact protection and the light ankle-locked play-off shoe with different, more responsive air units in the sole and forefoot.

as a huuuuge sneaker head i buy almost every shoe they drop and applaud the differences – although these AML8 P.S. look like crap – but ive heard they are beasts on the court….

By: chargerdillon

chargerdillon — Mon, 18 Apr 2011 15:41:21 +0000

Back in the day there were 10-15 major shoes to buy all with a single athelete marketing that shoe. Now the big stars seem to market 3-5 shoes a piece.

You can even find a Derek Jeter basketball shoe. Why? because somebody thought saturating the market to the point of overkill would be a good thing.

By: bigtrav425

bigtrav425 — Mon, 18 Apr 2011 13:06:54 +0000

Im not really big into shoes anymore nowadays but these look like one of my fav pair of old school Jordans

By: dysraw1

dysraw1 — Mon, 18 Apr 2011 12:11:33 +0000

about maybe 8 or 9 years ago they found a chinese delivery man dead in the park across the street from where i live. it turns out he was killed by a kid who wanted a pair of jordans. so im curious are these shoe companys giving anything back to cities.

By: rickmirer

rickmirer — Mon, 18 Apr 2011 09:06:30 +0000

Riveting…