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Video: A look at the creative process behind LeBron’s playoff shoes

Apr 18, 2011, 1:04 AM EST

Nike-LeBron-8-PS

Pro Basketball Talk was in Miami for the release of the Nike LeBron 8 PS, the playoff series edition of LeBron James‘ signature shoe. In Part One of our three-part profile, we look at the concept behind designing a signature shoe series for one of the game’s top players.

If you’re at all into sneaker culture, or maybe just curious about the creative and technical aspects of what goes into designing performance footwear for the game’s elite athletes, then the presentation given by Nike footwear designer Jason Petrie on the LeBron 8 PS is something you’re likely to find extremely interesting.

Addressing a select group of media that Nike flew into town for the occasion, Petrie began by talking about the creative process, and the concept behind designing the three very different editions of the shoes that James has worn over the course of the season.

The PS is the final release of the LeBron 8s, and instead of merely changing colorways or making minor aesthetic tweaks to the shoe as the series went on, the plan was to evolve the line for the different performance needs that a player has as the season progresses. The word Petrie used to describe it was “transformation,” and there’s no doubt that the sneakers have undergone exactly that from the first to the third editions.

Petrie’s discussion of the creative process can be seen in the video clip below.

  1. rickmirer - Apr 18, 2011 at 5:06 AM

    Riveting…

  2. dysraw1 - Apr 18, 2011 at 8:11 AM

    about maybe 8 or 9 years ago they found a chinese delivery man dead in the park across the street from where i live. it turns out he was killed by a kid who wanted a pair of jordans. so im curious are these shoe companys giving anything back to cities.

  3. bigtrav425 - Apr 18, 2011 at 9:06 AM

    Im not really big into shoes anymore nowadays but these look like one of my fav pair of old school Jordans

  4. chargerdillon - Apr 18, 2011 at 11:41 AM

    Back in the day there were 10-15 major shoes to buy all with a single athelete marketing that shoe. Now the big stars seem to market 3-5 shoes a piece.

    You can even find a Derek Jeter basketball shoe. Why? because somebody thought saturating the market to the point of overkill would be a good thing.

  5. torotrigger - Apr 18, 2011 at 2:01 PM

    this is basically Nike getting sneakerheads what they want and letting lebron have some say in his image marketing from a hobby side. in previous years he had a reg. season shoe and a completely different playoff shoe, usually a good 10-15ozs less in weight. the thought was the reg season shoe for training his legs with more impact protection and the light ankle-locked play-off shoe with different, more responsive air units in the sole and forefoot.

    as a huuuuge sneaker head i buy almost every shoe they drop and applaud the differences – although these AML8 P.S. look like crap – but ive heard they are beasts on the court….

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