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How does “Anaheim Royals” sound? Maloofs file name papers.

Mar 16, 2011, 11:18 PM EDT

DeMarcus Cousins Royals

Every day it seems the Sacramento move to Anaheim is looking more and more likely. Sadly.

The attorney for the Maloof brothers – the owners of the Kings — filed trademark papers for a number of potential names, according to the Sacramento Bee.

“Anaheim Royals,” “Anaheim Royals of Southern California” and “Orange County Royals” all were filed with the United States Patent and Trademark Office. Those filings were made March 3, one day after the NBA Board of Governors granted the Maloofs until April 18 to inform the league of where it will play next year.

The Maloofs have been in discussions with the operators of the Honda Center in Anaheim as a potential new home for the team.

Royals was the name of this franchise from 1949 when it was in Rochester through 1972 when it was in Cincinnati (it changed to Kings upon a move to Kansas City). The team has worn Royals throwback jerseys for a number of games in the past month.

We wish it weren’t so for the good fans of Sacramento. We really question the wisdom of moving a team and trying to sell a new market on the franchise during a lockout. But this is very close to happening folks, make no mistake about it. Get used to Anaheim Royals.

  1. jmclarkent - Mar 16, 2011 at 11:48 PM

    “Anaheim Royals” sounds like a cheap cigar.

  2. dirksimmons - Mar 17, 2011 at 12:48 AM

    How about the Orange County Kings? I like the Anaheim Monarchs more than the Royals. The Orange Crush? Guess that’s been done before. The Anaheim Maloofs sounds intimidating.

  3. adamthompson24 - Mar 17, 2011 at 1:13 AM

    Royals is a turrible name…just like the baseball team

  4. ocgunslinger - Mar 17, 2011 at 10:22 AM

    I doubt anyone in Anaheim or Orange County will care. This is Laker Country folks. Just ask the
    Clippers. They might get some support but the local hearts belong to the Lakers beyond a doubt.

    • SmackSaw - Mar 17, 2011 at 11:31 AM

      Jeff Miller of the OCRegister is already starting to sell it.

  5. mickdamill - Mar 17, 2011 at 11:26 AM

    Dirk the Orange Crush sounds like a WNBA team, I say leave them in SAC-TOWN or bring them to another state. There is no way this move is going to create more revenue for this team.

    • SmackSaw - Mar 17, 2011 at 11:32 AM

      The TV deal alone is worth 100’s of millions. The Lakers are starting their own network and leaving Fox. The Royals will pick up the slack.

      • ibejeph - Mar 17, 2011 at 1:40 PM

        Smacksaw – 90% of all basketball fans in OC are Lakers fans. They hate the Kings. No one is going to root for them. It is a disaster.

        It isn’t like OKC or something. There are plenty of sports teams here for sports fans and the vast majority of people here do not care because there are plenty of activities keeping them occupied.

        I do not see how anyone pays them 100’s of millions of dollars for the rights to air games of a team that no one cares about.

    • ibejeph - Mar 17, 2011 at 1:30 PM

      I grew up in OC. Nearly ever soccer team I played on was called the Orange Crush. I was like 5 at the time but I think it is a pretty common name around here.

      Anyways, Anaheim Royals sounds terrible. This is a really bad idea.

      I’m sticking with my initial feelings, the Maloofs are hoping to do so bad that the NBA has to buy them out.

  6. pauleee - Mar 17, 2011 at 3:46 PM

    The Mighty Royals of Anaheim?

  7. jrgordonjr - Mar 18, 2011 at 3:32 PM

    ibejeph – In 2000, 90% of OC Baseball fans were Dodger fans. The OC/IE market is big enough to support its own team, and it has enough regional identity (separate from LA) to split from the Lakers if…and this is a big “if”… the Maloofs are willing to build a winning franchise. This is because despite everything I just said, OC fans are still as fair-weather as any of the other fan bases in SoCal. Arte Moreno figured out the formula a few years ago and although an OC basketball team will never make the inroads into LA County that the Angels have, they can consolidate around OC, IE, and SD if they put a quality product on the court. This is a move the Clippers should have made years ago, but Donald Sterling has never been interested in building a decent team.

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