Feb 21, 2011, 5:05 PM EST
It was more than just Rihanna and Drake (and Kanye). It certainly was more than Lenny Kravitz.
It’s the game.
The NBA is as hot as it has been since the Jordan era and that continued again Sunday — the All-Star Game from Staples Center had 9.1 million people tune in to watch, the highest ratings since 2003, the year of Jordan’s retirement, TNT announced.
Ratings were up 33 percent over last year and up at least 29 percent in every age demographic and up at least 40 percent in every male age demographic.
That followed on the heels of an All-Star Saturday night that got the best ratings in the 26 years of the event.
All season long television ratings have been up for the NBA (and overall ticket sales are up one percent from last year). Credit the Heat and LeBron James, credit Kobe Bryant, credit the Lakers and Celtics being good at the same time again, credit young stars like Blake Griffin and Kevin Durant. Credit whatever you want (or all of it together), the numbers show it to be a reality.
Which will make it especially sad when the owners and players throw it all away by forcing a lockout that drives many of those fans away.
- PBT’s Wednesday NBA Winners/Losers: Ettore Messina making history for Spurs 0
- LeBron James, Cavaliers have kind of game they need to replicate blowing out Wizards 2
- Gregg Popovich to miss game following ‘minor medical procedure’ 7
- PBT Extra: Anthony Davis’s MVP-level play, the Spurs and things to be thankful for 7
- Report: Knicks worried Carmelo Anthony’s back issue may be season-long concern 10
- Report: Lakers working on a one-year deal with Earl Clark 13
- Tom Thibodeau says Derrick Rose ‘didn’t re-injure himself’ after playing just 10 minutes in loss to Nuggets 20
- Lakers granted $4.85 million disabled-player exception for Steve Nash injury 13