Feb 21, 2011, 5:05 PM EST
It was more than just Rihanna and Drake (and Kanye). It certainly was more than Lenny Kravitz.
It’s the game.
The NBA is as hot as it has been since the Jordan era and that continued again Sunday — the All-Star Game from Staples Center had 9.1 million people tune in to watch, the highest ratings since 2003, the year of Jordan’s retirement, TNT announced.
Ratings were up 33 percent over last year and up at least 29 percent in every age demographic and up at least 40 percent in every male age demographic.
That followed on the heels of an All-Star Saturday night that got the best ratings in the 26 years of the event.
All season long television ratings have been up for the NBA (and overall ticket sales are up one percent from last year). Credit the Heat and LeBron James, credit Kobe Bryant, credit the Lakers and Celtics being good at the same time again, credit young stars like Blake Griffin and Kevin Durant. Credit whatever you want (or all of it together), the numbers show it to be a reality.
Which will make it especially sad when the owners and players throw it all away by forcing a lockout that drives many of those fans away.
- Report: Hornets, Nets talking possible Lance Stephenson for Joe Johnson trade 4
- Hassan Whiteside posts 14-point, 13-rebound, 12-block triple-double in Heat win over Bulls (VIDEO) 24
- Brandon Jennings leaves game in wheelchair, may have torn Achilles 8
- LaMarcus Aldridge decides to delay surgery, will return for Blazers Saturday vs. Wizards 7
- WATCH: Kobe Bryant’s doctor explains diagnosis to him following exam of injured shoulder 10
- Report: Cavaliers players say they ‘had lost faith’ due to lack of depth and roster construction 46
- Kobe Bryant will be back next season, he can’t resist the challenge 20
- Klay Thompson sets NBA record with 37 point quarter (VIDEO) 36