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You’re watching: NBA television ratings continue to rise

Feb 2, 2011, 1:25 PM EDT


Maybe it’s LeBron James and the Heat. Maybe it’s traditional powers like the Lakers and Celtics being in the mix. Maybe it’s young stars like Kevin Durant and Blake Griffin. Maybe it’s having the Knicks relavent again in New York.

Whatever it is, there is a real buzz around the NBA this season, and the television ratings show it. We’ll let TV By The Numbers break it down for you (via Sports Media Watch and CBS Facts & Rumors).

Through 32 games, the NBA on TNT is averaging a 1.5 U.S. household rating (+25% vs. 1.2 for last year’s corresponding coverage); 2,325,000 total viewers (+31% vs. 1,774,000); and 1,730,000 households (+28% vs. 1,348,000).

Ratings also are up for NBA TV’s Tuesday night game. Attendance has been up slightly this season as well.

Those are great numbers heading into the post Super Bowl sports landscape. It’s right about the NBA All-Star game when the causal sports fan starts paying a lot more attention to the NBA — this year that buzz started early and ratings could go higher than they have in a long time.

The league is building up a lot of momentum it can kill with the coming lockout.

  1. leearmon - Feb 2, 2011 at 1:43 PM

    Too bad there wont be a full season next year…(owners looking at you)

  2. jstrizzle - Feb 2, 2011 at 2:44 PM

    Ironically, the NFL is having record ratings too. Both of the leagues are gonna screw the pooch and lockout. Then we may see the rise of Baseball. Who knows but both of their ratings are gonna drop considerably.

    • sixers25 - Feb 2, 2011 at 2:56 PM

      Baseball will not rise but so much because it is a horrible game to watch on tv. The Tennesse Titans v. the Houston Texans Monday night football game in the middle of the season beat out the Rangers and Yankees in TV ratings with Cliff Lee and Andy Petite pitching. If both sports go to a lock out the NHL is probably going to be the beneficiary if they can find a way to get on TV.

      • theghostofwillisreed - Feb 2, 2011 at 6:29 PM

        baseball is fine. hockey is on tv on versus and will most likely end up back on espn soon.

      • sixers25 - Feb 4, 2011 at 1:02 AM

        Baseball is fine because it capitalizes on the fact their is nothing else sports wise to watch on tv during the summer.
        Hockey is on versus- fine I’ll rephrase my comment to “When hockey gets om a channel people actually watch after their tv contract is up,” they can benefit from lockouts in both sports.

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