Feb 2, 2011, 1:25 PM EDT
Maybe it’s LeBron James and the Heat. Maybe it’s traditional powers like the Lakers and Celtics being in the mix. Maybe it’s young stars like Kevin Durant and Blake Griffin. Maybe it’s having the Knicks relavent again in New York.
Through 32 games, the NBA on TNT is averaging a 1.5 U.S. household rating (+25% vs. 1.2 for last year’s corresponding coverage); 2,325,000 total viewers (+31% vs. 1,774,000); and 1,730,000 households (+28% vs. 1,348,000).
Ratings also are up for NBA TV’s Tuesday night game. Attendance has been up slightly this season as well.
Those are great numbers heading into the post Super Bowl sports landscape. It’s right about the NBA All-Star game when the causal sports fan starts paying a lot more attention to the NBA — this year that buzz started early and ratings could go higher than they have in a long time.
The league is building up a lot of momentum it can kill with the coming lockout.