Feb 2, 2011, 1:25 PM EDT
Maybe it’s LeBron James and the Heat. Maybe it’s traditional powers like the Lakers and Celtics being in the mix. Maybe it’s young stars like Kevin Durant and Blake Griffin. Maybe it’s having the Knicks relavent again in New York.
Through 32 games, the NBA on TNT is averaging a 1.5 U.S. household rating (+25% vs. 1.2 for last year’s corresponding coverage); 2,325,000 total viewers (+31% vs. 1,774,000); and 1,730,000 households (+28% vs. 1,348,000).
Ratings also are up for NBA TV’s Tuesday night game. Attendance has been up slightly this season as well.
Those are great numbers heading into the post Super Bowl sports landscape. It’s right about the NBA All-Star game when the causal sports fan starts paying a lot more attention to the NBA — this year that buzz started early and ratings could go higher than they have in a long time.
The league is building up a lot of momentum it can kill with the coming lockout.
- Report: Kyrie Irving likely not back opening night, could be out until January 0
- Legendary Sixer, backboard-shattering dunker Darryl Dawkins dies at 58 6
- After Rio Olympics next summer, who takes over at Team USA coach? 3
- Kobe, Shaq discuss regrets over feud that ended their Lakers era 44
- NBA fines Clippers for attempting to circumvent salary cap with DeAndre Jordan 10
- The most overlooked – and maybe most significant – reason Carmelo Anthony won’t waive his no-trade clause this season 17
- Phil Jackson is optimistic about Knicks coming season, except the start 7
- Report: Lakers considering bringing back Metta World Peace 33