Jan 8, 2011, 9:58 AM EST
Steve Nash has made it pretty clear: He’s not asking out of Phoenix. Not going to happen. As he says it, he “signed up for this.” And Lon Babby, Suns GM, certainly doesn’t sound like a guy itching to pull the trigger on any move for Nash, calling him the “sun, the moon, and the stars” of the franchise. Which he is. You’ll never get back equal value for Nash. It’s impossible, to try and get back what a two-time MVP and face of your franchise for six seasons means to you and your fans. So odds are, Nash will remain a Sun until the end.
And that’s a flawed strategy.
It’s over in Phoenix. The playoff contention, the “they’re always dangerous” status, the constant threat that the stars could align, the three-pointers could fall, and the Suns could bury the NBA in a barrage of offense on their way to a title. It’s through. They (still) have no defense, they have no power forward, according to Nash, they can’t rebound, and Vince Carter is an awkward shell of himself and nothing close to the offensive weapon Jason Richardson was. It’s over. The run is through.
And once a franchise that has any self-knowledge or vision realizes the run is through, it’s got to set itself up for the future. Casual NBA fans think the lottery is the worst thing that can happen to you in this league. It’s not. Purgatory is. Constantly flirting with the 8th seed while landing in the back end of the lotter year after year is the worst thing that can happen to you. Cycling through retread veterans trying to push your former star to greatness with some sort of “Space Cowboys”-esque kamikaze mission is the worst thing that can happen to you. False hope is the worst thing that can happen to you.
You have to be careful, that’s for sure. You can’t just detonate things and then go free wheeling into free agency, as the Nets did. That’s why they’re currently contemplating giving up a lung in order to get what amounts to a spleen transplant. It’s not going to help them anyway and what they give up will wind up killing them in the long run. You have to be careful with blowing it up, how you blow it up, and when.
But trading Nash? You’ll never get higher market value. Not at the trade deadline, not this summer, not next year. You could miss out on up to an entire year of Nash’s value in the event of a CBA lockout. He’s still an all-world NBA point guard who can help you win games, and thereby, he has the most value before the back which has plagued him for most of his career takes a turn for the worse or his body simply isn’t able to knock down that smooth pull-up J. It happens to every player, it will happen to Nash. But he’s got an opportunity to really help a team, and should the Suns sell him right, they would set themselves up for the future.
They could land a pick which they could convert into a high lottery pick with other assets (Vince Carter expiring!). They could land a high-upside prospect that they could build around. They could get cap space to horde and wait for the right star to appear in their midst to use as a selling point. No one wants to hear this because it’s hard on business, hard on fans, hard on players. But it won’t be as hard as the fall to irrelevance without upside.
In 2004 the Detroit Pistons won the NBA title. In 2009, they barely had anyone in the stands for their first round playoff series. That’s not what you want, no matter how much that playoff revenue helps.
Seven Seconds or Less is over. Gentry’s Heroes are gone. Trading Steve Nash is the most difficult thing for the Suns franchise to do. But it’s time to pull the trigger, before they find themselves a zombie franchise wandering the countryside in an endless back-lottery haze.
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