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Steve Nash leaves Nike to sign with Chinese brand Luyou

Jan 6, 2011, 1:18 PM EDT

Steve Nash

It’s not every day you see a major NBA star leaving Nike.

But that’s just what Steve Nash has done, in a story found by Counterkicks (via SLAM). Nike confirmed in a statement that Nash has left them, ending a 15-year relationship between the two.

Nash now is with Chinese brand Luyou.

But Nash is part of a growing trend of players taking endorsement money from Chinese companies: Kevin Garnett is now with Chinese sportswear manufacturer ANTA; Baron Davis and Hasheem Thabeet with Li-Ning; Ron Artest has a deal with BALL’N, Jason Kidd with Peak; and there are many more.

Nike still dominates the domestic basketball shoe market, but the emerging and massive Chinese market has become a hot battleground.

No word on how much Nash is getting paid for this endorsement.

  1. matthewheat - Jan 6, 2011 at 1:31 PM

    Everything you do, there must be some vietnam/chinese/japan companies that do it better. :(

  2. hungrybear22 - Jan 6, 2011 at 3:51 PM

    I’m chinese american and all, but it is so weird to see those chinese ads on the scorers tables for some teams, when most like everyone in the audience isn’t able to make out what it’s saying.

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