Dec 31, 2010, 10:04 AM EDT
At his very first press conference as owner, Michael Jordan was asked about changing the name Bobcats. There are some in Charlotte who despise that name — former owner Bob Johnson picked it and the feeling is he was naming the team after himself.
Jordan said he was open to the idea, but that it would be a process that started with research.
Well, that research is in and the name Bobcats will stay, Bobcats marketing guru Pete Guelli told the Charlotte Observer. The research showed “no groundswell” for a name change, he said.
Ever since George Shinn — owner of the Charlotte Hornets back in the day — poisoned the well in Charlotte with a tawdry sexual harassment trial and a series of other missteps, the NBA has been a hard sell in what was once a hotbed of the league. The only way to change that is winning (which creates its own problems because you have to spend to win in today league and the Bobcats do not have the revenue the Knicks, Celtics and others do). Steady ownership and wins, that’s what matter.
Do that and the name will be irrelevant.
- Is Klay Thompson the best two-way shooting guard? Stephen Curry would ‘put him up against anybody.’ 0
- UPDATED Report: Timberwolves make push for Eric Bledsoe, Suns not interested in sign-and-trade talks 29
- LeBron James unveils latest signature shoe from Nike: The LEBRON 12 11
- ProBasketballTalk 2014-15 Preview: Toronto Raptors 10
- Dwyane Wade credits David Stern’s dress code for improving his style 18
- Kevin Durant has grown close with Karl Malone 15
- ProBasketballTalk 2014-15 Preview: Philadelphia 76ers 5
- Steve Kerr said Danny Ferry made mistake but is a “man of high character” 35