Dec 22, 2010, 1:25 PM EDT
Make no mistake, LeBron James and the Miami Heat are the hottest story still going in the NBA — the team’s games broadcast on TNT and ESPN have seen ratings increases of 69 percent compared to Heat games a year ago.
But taken Miami out of the equation completely and ratings are still up 23 percent on nationally broadcast games. Overall, NBA television ratings are up 30 percent this season according to the Associated Press.
ESPN is seeing big boosts in big markets this season — their NBA game ratings are up 58 percent in Los Angeles, 56 percent in Boston and 36 percent in New York.
There is a real buzz around the NBA right now like there hasn’t been since at least the Shaq/Kobe Lakers three-peat days, and more likely back to Jordan. Both sides would do well to remember that when they walk in the room to create the new Collective Bargaining Agreement. Imagine what a lockout will do to that buzz.
- Shaq tells Suzy Shuster he, Kobe Bryant could have tied Jordan’s six titles 18
- Dwight Howard tried to take loaded gun through airport security, will not face charges 19
- Will Miami make a run at Kevin Durant? 17
- Report: Veteran forward Chuck Hayes agrees to deal with Clippers 6
- Report: Lakers to sign Brazilian, FC Barcelona point guard Marcelo Huertas to one-year deal 10
- Shaq to Kobe on podcast: “I just want people to know that I don’t hate you” 18
- D’Angelo Russell on Tracy McGrady tweet: “Some Lakers fans are spoiled” 28
- Anthony Davis “definitely” plans on shooting more threes this season 4