Skip to content

Winderman: Cold dissection of every Miami Heat word may lead to fewer of them

Nov 18, 2010, 11:26 AM EDT


The media work room at AmericanAirlines Arena is the last thing you would expect in South Florida. It is a frosty experience.

How cold? A certain transplanted journalist brought in to cover the team this season has been known to wear a ski cap while filing his articulate-yet-arctic postgame viewpoints.

Yet the chill doesn’t stop there.

Already this season, after a series of profanity laced Twitter posts regarding LeBron James, Esquire essayist Scott Raab has had his media credential revoked.

He showed up for Wednesday night’s game against the Suns as a spectator in a seat that would make any journalist envious of Esquire’s apparent expense budget, not far from where Heat President Pat Riley sits.

And yet when it comes to picking at the carcass, the sense is the chill only figures to increase.

For their part, the Heat’s Big Three largely have been gracious with their interview access. James, Dwyane Wade and Chris Bosh each make podium appearances after games, staying until the last question is asked, including several bordering on banal. Wade also speaks after morning shootarounds, as does Bosh. James offers his pregame thoughts about 90 minutes before each tipoff.

Just about every question is answered. Such pregame access has becoming increasingly rare in a league heretofore known for its expansive pregame access.

And yet, you may want to get your fill now, because patience may be running thin.

Take Wednesday’s ESPN postgame walkoff interview with Bosh, the type of innocuous hit-and-run that tends to offer more sweat than substance.

Asked about particularly intense work leading into Wednesday’s game, after the Heat has lost three of their previous five, Bosh responded of coach Erik Spoelstra, “He knows he has to meet us halfway. He wants to work; we want to chill.”

The instant Twitter feedback? Bosh doesn’t want to play for Spoelstra.

The nearly as instant Twitter feedback? Pat Riley won’t be sitting close to Esquire essayists in the stands much longer.

The reaction was similar to the fallout from James quotes a week ago, when he first addressed Spoelstra playing him 44 minutes against the Celtics and Utah coach Jerry Sloan having the ability to get his team to close out last week’s comeback victory against the Heat.

It is not what the Big Three are saying; it is what is being interpreted.

There were a couple of other such moments Wednesday. First, James offered about Bosh, “It was great to see him finally crack the 30 point barrier that D-Wade and I have already accomplished this season.”

There was a brief post-interview debate in the media room about how that would play out, if it would be taken as an it’s-about-time comment.

Later, James offered, “D-Wade is, for the most part, going to always be our leading scorer.  He’s going to be the guy that’s going to get the most shots.”

Because the words came after a win, there was no follow up about James perhaps wanting some of those shots, envious, if you will.

Yes, the Heat certainly will make things interesting this season. They already have with their rollercoaster start.

But it is the wordplay that thus far has been the most fascinating.

Ira Winderman writes regularly for and covers the Heat and the NBA for the South Florida Sun-Sentinel. You can follow him on Twitter at

  1. 8dollarbeer - Nov 18, 2010 at 1:52 PM

    Good, I hope they talk less and win less. Im sick of hearing about Lebron, D Wade and Bosh. Lebron like to front about being a team player and a pass first guy. But his actions in the offseason proved that he is me first and a narcasisst.

  2. goforthanddie - Nov 18, 2010 at 3:27 PM

    Oh no! A media blackout from the Threego? We’ll have no reason to live 😦

  3. hashfest - Nov 18, 2010 at 4:11 PM

    Hughie, Dewie and Louie would do well to shut up.

    LeBrat would still be the dumbest player on the planet.

    Crash Wade would maintain his title as the Ugliest Player in the NBA’

    And Bosh would continue to be irrelevant

  4. fouldwimmerliak - Nov 19, 2010 at 11:27 AM

    Good. Tell them all to STFU and the NBA will have just gotten a little better.

    And, seriously, can you please stop calling Bosh part of a “Big Three?” He is probably one of the most over-rated guys in the league. They really should be referred to as something more like: “The Big Two And The Retarded Kid They Bring With Them.”

  5. harango - Dec 3, 2010 at 11:15 AM

    Thats right. Let’s keep making stupid remarks about D-Wade, Lebron, and Bosh. You guys are bunch of haters.

    cry, cry ,cry..Lebron should have stayed in Cleveland and kept losing year after year…boo hoo..only after he spends almost his entire career chasing after that elusive championship should he then leave to play with other superstars like Keven Garnett did. Funny, Kevin even said that if he could do it all over again, he would have left earlier in his career!!

    You don’t want to read about Lebron or the Heat anymore, then stop clicking on the links that are about the Heat….you chose to come and read this article!!

Leave Comment

You must be logged in to leave a comment. Not a member? Register now!

Top 10 NBA Player Searches
  1. L. James (1982)
  2. D. Rose (1782)
  3. K. Bryant (1632)
  4. J. Smith (1553)
  5. T. Thompson (1381)
  1. K. Irving (1360)
  2. T. Wroten (1338)
  3. A. Davis (1288)
  4. F. Saunders (1248)
  5. J. Embiid (1232)