Nov 9, 2010, 1:08 PM EDT
The NBA’s flagship store is leaving its prime New York City location just after the start of next year.
The NBA Store has been on Fifth Avenue in Manhattan — right in the heart of the city’s prime shopping district, where the store was as much an ad for the league as anything else — for a dozen years. But CNBC’s Darren Rovell reports the league is shutting down that location and moving on next February to another yet-to-be-determined spot in the city.
Why now, when the league itself reports that league merchandise sales are up 25 percent over a year ago?
The reason? Prices were thrown out of whack when Japanese clothing retailer Uniqlo agreed in April to pay a reported record $300 million over 15 years to lease a space in the same building as the league’s store.
This may be the most interesting part though.
When the new store opens, it will be run by adidas, which runs thousands of stores throughout the world and some in New York City. The current product mix in the store of roughly 65 percent adidas items is expected to continue. The league will control the lease.
Just another little shot in the Nike/Adidas battle.
- Kobe Bryant responds to Michael Jordan comparison from Phil Jackson 23
- Report: Vinny Del Negro to meet with Clippers’ owner Donald Sterling this weekend 3
- Bradley Beal said he’d lose respect for a teammate who acted like Derrick Rose 28
- George Hill injury jeopardizes Pacers’ identity 1
- Memphis Grizzlies have new anthem: “We Don’t Bluff” 8
- Swimmer Phelps denies comeback rumors
- PHT: Crosby's hat trick powers Penguins past Senators
- PFT: Jets' Goodson gets five gun and drug charges
- PFT: Gronk taking pre-surgery rip through Vegas
- PFT: Seahawks' Irvin suspended for violating PED policy
- Orb favored to take Preakness, set up Triple try
- What to watch for at the Preakness
- Play Video: Grizzlies ready for 'running' Spurs
- Play Video: Durant won't 'compromise himself' like other stars
- Play Video: Knicks avoid elimination
- Play Video: Heat finish off Bulls, James 'has no energy left'
- Play Video: Health woes make Heat vulnerable
- Play Video: Good news for Sacramento, Kings stay