Oct 27, 2010, 10:02 AM EDT
What was LeBron listening to in his LeBron Power Beats by Dre on the bus back to the hotel after an opening night loss? A little Wiz Khalifa, some J. Cole, some Jazmine Sullivan.
His playlist right now is just one of the tidbits on LeBronJames.com, which relaunched officially this week — not so coincidentally just in time for the start of the season.
It’s a slick Web site that feels a little more personal than say Kobe’s site. You can see photos from James’ cell phone (like him with Don Johnson), see what music he is listening to, talk about fashion, read a bio of him (with the sign for his home town being Akron).
Oh, and basketball. There is a Miami Heat section of the site as well. One where they ask him his game plan for the season opener in Boston and he responds, “I have one game plan and that is to win an NBA championship.” That might have been the problem.
This is another step, along with Nike commercials, in the effort to rehab hits to LeBron’s image after “The Decision.”
But only winning will ultimately do that. We as a nation forgive winners. Ask Kobe or look at countless other athletes dating back to Babe Ruth — win and your flaws are overlooked.
The Web site is a nice step for LeBron. But it’s not the important one.
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- Kobe was never going to retire this summer, says so on twitter 8
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- Report: Dwight Howard will consider multiple teams in free agency, is said to be most intrigued by the Rockets 84
- Spurs would like to remind you they are very good, crush Grizzlies in Game 1 20
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- Kobe Bryant responds to Michael Jordan comparison from Phil Jackson (84)
- Report: Dwight Howard will consider multiple teams in free agency, is said to be most intrigued by the Rockets (84)
- Bradley Beal said he’d lose respect for a teammate who acted like Derrick Rose (67)
- LeBron James shrugs off claims he’s a flopper (64)
- Parker carves up Grizzlies as Spurs roll in Gm. 1
- PHT: Senators sneak past Penguins in two overtimes
- PHT: Bruins crack Lundqvist, hammer Rangers
- HBT: Cabrera rips three homers, passes Greenberg
- MST: No bumping on Bump Day at Indy 500
- PBT: Spurs have too much offense for Grizz in Gm. 1
- PST: Arsenal grabs Champions League spot
- Play Video: Grizzlies ready for 'running' Spurs
- Play Video: Durant won't 'compromise himself' like other stars
- Play Video: Knicks avoid elimination
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