Oct 27, 2010, 10:02 AM EDT
What was LeBron listening to in his LeBron Power Beats by Dre on the bus back to the hotel after an opening night loss? A little Wiz Khalifa, some J. Cole, some Jazmine Sullivan.
His playlist right now is just one of the tidbits on LeBronJames.com, which relaunched officially this week — not so coincidentally just in time for the start of the season.
It’s a slick Web site that feels a little more personal than say Kobe’s site. You can see photos from James’ cell phone (like him with Don Johnson), see what music he is listening to, talk about fashion, read a bio of him (with the sign for his home town being Akron).
Oh, and basketball. There is a Miami Heat section of the site as well. One where they ask him his game plan for the season opener in Boston and he responds, “I have one game plan and that is to win an NBA championship.” That might have been the problem.
This is another step, along with Nike commercials, in the effort to rehab hits to LeBron’s image after “The Decision.”
But only winning will ultimately do that. We as a nation forgive winners. Ask Kobe or look at countless other athletes dating back to Babe Ruth — win and your flaws are overlooked.
The Web site is a nice step for LeBron. But it’s not the important one.
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- Report: Suns discussing trade possibilities for Eric Bledsoe 21
- Report: Sixers may look to trade for Amar’e Stoudemire at this season’s deadline 31
- Kevin Durant reiterates that rest was his reason for withdrawing from Team USA 9
- Kobe Bryant says he will not be same player as before, says he’s evolved into something equally good 24
- Report: Agent for Greg Monroe pursued sign-and-trade deals with five teams, including Thunder and Blazers 25
- Derrick Rose sits out another Team USA practice, not likely to start Wednesday 23
- DeMarcus Cousins practices with team USA Tuesday, says he’s 50-50 for Wednesday game 2