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Nike unveils new LeBron James spot, knocks one out of the park

Oct 25, 2010, 2:54 PM EDT

LeBron James commercial

Nike Basketball’s track record has few blemishes. Their TV spots have taken form as commercial art since Jordan’s rise, and regardless of the player featured, manage to write new, meaningful lines to that player’s mythology. The newest player spotlighted in the Nike commercial catalog is no stranger to ad space, but still portrayed in a fashion befitting his relative talents, his personality, and his off-season.

Behold, “Rise,” featuring LeBron James. Watch, interpret the message for yourself, and spend the rest of your day getting rid of those goosebumps.

  1. beantown85 - Oct 25, 2010 at 3:11 PM

    Has there ever been a guy who’s never won anything worth noting that has been shoved down the public’s throat so much? I have been watching basketball for my entire life and even an ego-maniac like Kobe Bryant hasn’t been obsessed about in the media to this extent.

    ESPN even came out with the “heat index” where they will be following every step and every breath Lebron takes and on top of that they will be obsessing about him on a regular basis on their sportscenter show (which I have stopped watching since 2007 because of the nature of their programming).

    • hnirobert3 - Oct 25, 2010 at 3:21 PM

      You clicked on the link, dude. If you didn’t spend your entire day on sports blogs or watching ESPN, he wouldn’t be “down your throat so much.” Turn your TV and internet off and step outside, the sun is shining.

  2. Chris Fiorentino - Oct 25, 2010 at 3:34 PM

    LOLZ. Goosebumps? How about trying not to vomit. LeBron asks “What should I do” How about STFU. There I answered your question in 2 seconds and it took you a minute and a half of stupidity to not even get it right. Like Nike gives a crap about anything except the bottom line anyway. Heat win 50 games, and go out in the semis to either Celtics or Orlando. They won’t make the finals. Wade will play in less than 50 games.

  3. geo59 - Oct 26, 2010 at 6:36 AM

    I got goosebumps! This may be the best commercial Nike has ever done. And I can only stand up and raise my fist in the air for Lebron. Lebron is telling all you haters, all you jealous, couch-potato, closet racists to STFU. You can’t touch him. And oh, Sir Charles, you need to shut up too. You are an embarrassment. We should be calling you Uncle Charles instead of Sir Charles. Excellent! Thank you Nike for doing this. And thank you Lebron for having the courage to stand up to the modern-day American media lynching that the moron sports pundits and rabid so-called basketball fans have tried to get away with. Thank you for standing up to these capitalist owners and showing them that they don’t own anything…the players are the NBA. Beautiful!

  4. rondorules - Oct 27, 2010 at 12:04 PM

    Why does Lebron continue to play the victim?? Why does he do assinine commercials taking people to task for thinking they have the right to be upset with him for going to Miami?? Lebron knows fully well that (other then the folks in Cleveland) Nobody gives a rat’s ass what color jersey he takes out of his locker. The negatives hurled his way were for the self-centered and totally immature way he handled the process. Leaving Cleveland in the dark until his nauseating announcement on ESPN, Allowing other teams to come kneel before him with offers he already knew he would not be taking and finally to try and attach a “racist” tag to the whole event!! He may be an exceptional ball player but he’s a pretty pathetic human being…..and one thing he said in his commercial is right ont he money…HE IS NOT A ROLE MODEL.

  5. efueshe - Oct 28, 2010 at 3:26 AM

    WOW some people really need to step away from the mary jane being served on the LeBron James train… It’s poisoning the brain like nothing I’ve ever seen. This is just another chance for him to try to redeem himself from this nonsensical summer and all he is accomplishing is reminding everyone that he has no connection with society. “What should I do?” WIN! STFU and WIN! Truthfully, the press doesn’t care about your ego when you win, and the majority of people only read what ESPN says and take it as an infallible beacon of truth.Seriously who’s about to appreciate this commercial? Cleveland? How about some people who don’t enjoy the art of sports advertisement being denigrated to dirt? I mean he’s just digging himself into a bigger hole. He even has the ability to unite Lakers and Celtics fans in their mutual hate of the Heat now, and that’s a whole different level of ridiculousness. As a Lakers fan, I’ve never thought I’d say this, but I agree with beantown 85 on this one (except the ego maniac Kobe Bryant part). I swear this stupidity plus that D. Wade commercial equals HEAT OVERLOAD!

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