Sep 24, 2010, 10:25 AM EST
Welcome to the world of variable ticket pricing.
You know, the idea taking hold in the NBA (and sports generally) that tickets to high profile games will cost more than not-in-demand games. Basic supply and demand economics.
So how much more? How about nearly four times as much. Which is more than “variable pricing” and more like “wild swings pricing.” That is what the New York Post found looking at Knicks and Nets ticket prices for this season.
A 400-level Garden seat vs. Atlanta in November costs $34.50, according to TicketMaster. But the same 400-level seat for the Dec. 27 showdown vs. James’ Heat runs $129.50 — nearly four times the normal cost.
The markup runs across the Garden. A lower-bowl, Section 95 seat for Knicks-Atlanta is priced at $110. But for the Heat game, the same seats costs $369.50. The extravagant markups also are in place for the lone visit by the world-champion Lakers Jan. 9 and the Celtics meetings.
A lot of teams are experimenting with variable pricing now, in a few years it will be the expected norm in the NBA.
But most of those teams are looking at more modest increases. Well, for now they are. If they can get away with quadrupling a normal ticket price, you can bet they will. Never underestimate what an owner will do to increase revenue.
- Nikola Mirotic’s unique style rewarding Bulls for waiting on him 4
- What We Learned in NBA Tuesday Night: Bulls fans should want more of this attacking Derrick Rose 7
- Derrick Rose hits step-back jumper in overtime, lifts Bulls past Warriors (VIDEO) 5
- It’s official: Zach LaVine, Greek Freak Antetokounmpo headline All-Star Dunk Contest 11
- Report: Stephen Curry, Klay Thompson to participate in All-Star weekend’s Three-Point Contest 8
- Three Things We Learned from NBA Monday: Is it time to mention Anthony Davis with LeBron and Durant? 33
- PBT Extra: Who should be the All-Star Game reserves? 16
- Report: Kobe Bryant “definitively coming back to play next season” 31