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Wherever it is, the Miami Heat training camp still going to be a media circus

Sep 22, 2010, 10:54 AM EDT

Thumbnail image for bosh_wade_james.jpgMove it from Miami to the Florida panhandle, behind the Santa Rosa Sound. Onto a military base. Which means everyone who wants to attend needs to pass a military background check.

It doesn’t matter — the Miami Heat training camp will be a zoo. A four-ring media circus.

Look what just ESPN is doing, as reported in the USA Today:

Starting at the team’s media day Monday and continuing when its training camp starts Tuesday at Eglin Air Force Base in Fort Walton Beach, Fla., ESPN will erect a set and parachute in analysts Jalen Rose, Josh Elliott and Jon Barry and reporters including Rachel Nichols for continuous surveillance across ESPN platforms.

While senior coordinating producer Mark Summer isn’t sure ESPN will get practice video, the mission is clear with a team he says has unbelievable story lines. “Obviously, with all the buzz, it’s a bigger deal (than) past NBA training camps,” he says. “Fans want to hear about the Heat, so we’ll want to rampup the coverage.”

Pat Riley may have thought moving the training camp out of Miami would slow some media, but I think he underestimates the thirst for this story.

I hear the complaints coming in 3…2…1….

They don’t deserve this. Why so much attention on a team that hasn’t won anything? What about Team X? Why are you forcing this down our throats?

Don’t like it, then don’t read about it or watch it. In our world of 600 channels of television and an Internet full of media options covering basketball, you have choices.

Why so much Heat coverage? Because you read this stuff. Here at PBT, we get more traffic on posts about LeBron and the Heat then anything else. I’m sure it’s the same at ESPN. Today’s media is a true democracy and the masses vote with their eyeballs — you ask for more of it and you’ll get more of it. Read a lot of something and you’ll get more stories about it.

In a competitive media market we all need to provide viewers to advertisers — don’t believe what they tell you your college media classes, that is what all journalism comes down to — and so we give the people what they want.

Don’t watch, and it we all will move on. But since you’re watching, here comes the Heat coverage. Enjoy.

  1. huegtoad - Sep 22, 2010 at 11:58 AM

    if i were the guy doing the av presentation for the heat starting lineups, i would choose the song Dope Show by marilyn manson as the song
    we’re all stars now, in the dope show

  2. D-Mack - Sep 22, 2010 at 12:07 PM

    Stories about Lebron & the Heat get the most web traffic, but people claim Lebron is self-absorbed and a media whore. I;m just waiting on someone to blame this on Lebron.

  3. jkid56 - Sep 22, 2010 at 1:15 PM

    You hit it right on the head of the nail Kurt. Asking the media to stop making a big deal of the Heat is like asking the networks to stop dishing out new episodes of their favorite shows. Come on people, are you that brainwashed to understand thats how the media works? when a new show comes out, they base it on ratings. If it is watched and like alot they do more. If not, it gets canceled. Do what Kurt says and i gurantee you the news about the Miami Heat will trickle to nothing.

  4. Anonymous - Sep 22, 2010 at 1:59 PM

    I love reading about the future NBA champions. BTW, the Heat just signed Dampier. Wooooooooooooooooo!

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