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Cuban calls LeBron's The Decision "the largest public humiliation in the history of sports"

Sep 15, 2010, 3:59 PM EDT

Thumbnail image for cuban.jpgMark Cuban joined the “it’s not what he did it’s how he did it” chorus against LeBron James in his typically Cuban, bombastic way.

He went on the Dunham and Miller Show on SportsRadio 1310 The Ticket in Dallas Wednesday morning, and the Dallas Morning News has the transcript.

“LeBron has every right to go wherever and do whatever, whatever team he wants to,” Cuban said. “Going to the Heat was his choice, those guys working together. I don’t even have a problem with the three of them working together, as long as they follow all of the NBA rules, which I think they did.

“Where I think LeBron made a mistake, was in how he did it. I don’t even have a problem that he had the TV show. But it turned out to be the largest public humiliation in the history of sports. He humiliated the organization; he humiliated the state of Ohio, the city of Cleveland. All of a sudden he became a bad guy, he lost a billion dollars in brand equity, give or take a couple bucks here or there. … ‘

“I told his folks that I think he got bad advice. It’s not about ‘Can he move?’ He can move, he can play for any team. I think he picked the wrong team (chuckles). There’s a team in Dallas that could have used him and that would have been better served but it’s his choice. But the way he did it I thought was just a huge mistake.”

Cuban said it, but you can be sure an army of NBA officials have been thinking it.

117 Comments (Feed for Comments)
  1. josh - Sep 16, 2010 at 5:51 AM

    LoL “the biggest humiliation in sports history”… is that supposed to be some kind of joke? Cleveland was clearly asking for it… Cleveland wanted it. First they rip Lebron after the playoffs, then they beg and plead and make this big show of it; like the jealous husband with the super-sexy wife, who slaps her and humiliates her at home and yells at her, then takes her to a big party with movie stars or something. Then he cries and cries when she leaves with some football player and spends the weekend in Mexico with him. He was asking for it, and secretly he probably enjoys it. Same with Cleveland–they probably enjoy more being the angry righteous indignation people with an extra draft pick and feeling sorry for themselves, than they would actually having Lebron there. They are a weak franchise, and Lebron was getting way too big for Cleveland… it was a strain on the people of Cleveland and the brutal humiliation set them free…

  2. JPerz - Sep 16, 2010 at 6:51 AM

    I defend fiercely LBJ’s right to leave, but I totally disagree with the way he announced it. Ithink most of it is advice (a poor one) and ESPN’s bad journalism (poisoned). Hey! It was ESPN who started saying that Kobe was gonna be bigger than MJ when he got his 5th ring, then the Decision happened, and the poor game narration in the world championship which was totally sided. But what is really funny is WHO criticize LBJ this time. Still I bet, if Cuban were the Cavs owner LBJ would ever left. This matter is being handled the wrong way, LBJ is not a saint, but nk one gives his share of the blame to Gilbert, waiting until the last minute to make something about it. Coaching was poor too, they tried to sun in the playoffs same way they did in the season and they went as a team open using always the same strategy, coach needed to be more versatile. Bottom. line, this situation is a ridiculous disaster and is everyone’s faul, LBJ, owner and coach.

  3. Andi - Sep 16, 2010 at 8:35 AM

    Getting rid of Avery Johnson wasn’t such a smart thing. Getting rid of a young speedy guard for Jason Kidd was not too smart either. CP3 almost won league MVP because of how he used and abused Kidd on national TV. And let us not forget getting rid of Steve Nash.
    Bron-Bron had to leave the Cavs because a team-mate was doing his mother. That is why the Cavs lost to the Celtics. The locker room was torn apart by family relationship issues. Bron-Bron quit playing in one of those games. The Celtics had no business winning that series at all.
    Brony is still a kid. He still hangs out with HS dudes. Money does not change stupid. He is a follower also. The Heat belong to Wade. That is not going to change. Wade’s ego is not going to let Brony come to the Heat and take over. Bosh does not even matter. He might be coming off the bench anyway. The media should have pulled th plug on that Decision trash. But that is the media, they build you up and they tear you down. The Heat need to win 82 games straight. Then they need to win every playoff game. If they don’t, the decision was a bad one.

  4. Ron B - Sep 16, 2010 at 9:15 AM

    I am sure that Lebron would change the show that he produced for the DECISION if he could take it back, but the milk has been spilled. These brothers are trying to do something that maybe has never been done before. Control their own destiny, incorporate their freedom and talents to create the greatest show on earth which could last for 5 – 10 years with a little luck and I applaud them. These guys are visionaries and thats why most of you dont understand it until its in full swing. I am sure that the owners will change the rules to try and avoid this ever happening again but GO BOYS. Even though Lebron should have handled his departure from Cleveland differently, these men are young and thats what young people just like old people do when they are walking in uncharted territory, they make mistakes. Go Heat, turn the basketball world upside down and show other young athletes how to take control of your destiny instead of having Mr Gilmore calling all of the shots from the big house on the hill at the plantation.

  5. Jimmy Marlins Fan - Sep 16, 2010 at 9:35 AM

    something wreaks of jealousy and it smells like its coming from the texas area…could be bush…but im banking on cuban…who as another poster said…would gladly have lebron on his team and would have rented the new cowboys stadium and put it on HDNet for everyone to see if lebron was a maverick
    kinda ironic too that he lashes out at someone who now plays for the heat after the whooping the mavs took in the finals at the hands of wade

  6. Alex - Sep 16, 2010 at 9:43 AM

    Oh Tina… Did you just wake up from sleep? Did u even read what cuban said? No one said LBJ shouldnt have gone to Heat.. He has all the freedom to go where he wanted. Its just the way he did it. R u f.ing retarded? Its in the first line of the article “it’s not what he did it’s how he did it” . And then you go on and on about how LeBron can go wherever he wants.
    How stupid are you? Yeah we know he can go anywhere. But the point is, he could have given some more respect to cleveland and the fans. BUT WTF do you know about respect. You can barely read and understand what a 10 sentence article is about.
    I cant stand Cuban, but for the first time I agree with him.
    But f. Cuban, f. LBJ, f. Kobe..
    Here is the real hero – KEVIN DURANT. Had enough of all the other egomaniacs.
    Did anyone notice that none of these jerks stood up for the country in the worlds and Durant brought the cups home almost single handedly?

  7. ocgunslinger - Sep 16, 2010 at 9:49 AM

    RIGHT ON!!!!!

  8. chris D. - Sep 16, 2010 at 9:53 AM

    I agree 100% with Cuban. Besides all this. Why does the Media and the people out there still calls him THE KING…..??? He hasn’t won a title. He is unprofesional…look at the way he left the court in 2009…when he lost his last playoff game gainst Orlando. Look at him in 2010….against the celtics. ( I don’t care- i am not playing ). WHAT KIND OF A PROFESIONAL ATHLETE DOES THAT. ONLY HIM I GUESS….he needs to grow up and live up to what a true athlete is. Look at kobe, mj, magic, bird etc etc etc. They were athletes…they earned the name SUPERSTAR or better said KINGS.

  9. macdaddy - Sep 16, 2010 at 11:10 AM

    you can suck d-wades and lbj dick

  10. tek - Sep 16, 2010 at 12:04 PM

    I blame TNT for making a worthless 1 hour special and you guys for watching it. As for Cuban, that guy was fined $100K for making comments he wanted Lebron before the free agency and he is still burning from losing game 5 to Miami in ’06. As for “It’s the way he did it” comments, stop whining and get some backbone. Go HEAT!

  11. Calvin - Sep 16, 2010 at 1:28 PM

    I really think that Cuban is disappointed that Lebron James did not want to go to that sorry A** Dallas team. if Lebron James would went to Dallas, Cuban comments would be enternly different. Lebron showed the owners an the NBA that this is a business and his decision to play Ball with the HEAT is stricly Business. So the owners of these teams needs to shout the H** up.Especially Cuban because nobody cares about your soap box.

  12. princesspr - Sep 16, 2010 at 1:41 PM

    I agree with Mark….it is NOT what he did, but how LaBron handled the situation.

  13. TONY - Sep 16, 2010 at 2:15 PM

    WAAAAAAA

  14. twin1 - Sep 16, 2010 at 3:02 PM

    I half way agree, but lebron has been harassed for the last 3 years about where he going in july 2010. watch any pre or post game interview from the last 3years and the same question arrises. ESPN built july 2010 as the most important month for the NBA in the last 20 years, So what did everyone expect. As per the Cavs, lebron was on longer a Cav after july 1 2010.

  15. JAUN - Sep 16, 2010 at 3:37 PM

    MARK, YOUR FROM PITTSBURGH. PLEASE BUY THE PIRATES.

  16. Sheila - Sep 16, 2010 at 3:52 PM

    I’m a long-time Cleveland fan and I agree with Cuban about the humiliation. LeBron can kiss my a** as far as I’m concerned.

  17. Sheila - Sep 16, 2010 at 3:57 PM

    then you’re not welcome in our fair city, stay in the dump where you live

  18. Scott - Sep 16, 2010 at 4:13 PM

    A hilarious sequel to the inept original. Very well played. Lebron epitomizes what went wrong with the major sports in our country about 15 years ago. Players like Jordan, Bird, Magic, and even the little turd Isaiah played with heart and gusto and they seemed to play with a joy for the game. Money was a nice little extra. For Lebron’s generation, which includes Carmelo and company, the money came first and the money diluted whatever fire existed in these players. It is as if players like James are watching themselves in mirrors as they move through the world. They have god syndromes beyond the realm of comprehension. Kobe is sort of a transitional hybrid. He has a certain heart and fire, but seems caught between acting like himself and acting like Michael Jordan. He is confused even as he is physically great. I honestly feel like we have witnessed the end of real passion and fire in the NBA. We are now relegated to waiting for the exception to the rule…perhaps a young Durant? We are left yearning for players who compete first and cash their checks second. Lebron is a freak of nature on the court…a locomotive at his position and a real manchild…sort of like Darryl Dawkins with talent, but I’ll never see beyond his pathetic desire to even be “a brand.” Cuban refers to this word…brand… Do you think Kareem or Oscar Robertson…or Bird would evene ntertain the idea of becoming a “brand” unto themselves? They played the game and all else flowed from that. Lebron started out by branding himself, with a lot of help from Phil Knight and Madison Avenue, but what he needed to do was talk to that PGA tour pro Ryan somebody or other…the kid who wears plain clothes with no endorsements….so as not to muddy the waters in his brain…so as to see his sport purely and with an unencumbered mind. If Lebron had earned what he got in the beginning, maybe we’d see him differently, but here we are four or five years into his career and he has no rings and nothing to really glorify his kingdom. Except a boatload of baubles.

  19. paul - Sep 16, 2010 at 4:17 PM

    i do not see why it is a big deal, they will lose games and why wasnt this a big deal when Garnett and Ray went to Boston and had the so called Big 3, they won and lost championships so who says they will gel, it makes Miami tougher but there are a few teams that it always comes down to at the end of the season so let it ride! All it does is makes more players want to move and be part of the Big 3 elsewhere, if you need to do this to win, that doesnt say much!

  20. sactownmack - Sep 16, 2010 at 4:33 PM

    28 points
    9+ rebounds
    2 steal
    2 blocks and 7+ assists per game
    Your an idiot if you think that’s “tanking” against Boston ….
    Get a life … America has gotten pathetically soft ..
    If you heard Mr. James was headed for the Heat from some no name hack on ESPN .. Cleveland wouldn’t be “humiliated”
    Wow …
    For the record Jordon never matched those number despite 6 rings

  21. sactownmack - Sep 16, 2010 at 5:09 PM

    Exactly Jose … Kids benefitted from that announcement.
    And to the “gentleman” who disrespected Tina
    How ironic is your display of Classlessness

  22. . - Sep 16, 2010 at 5:25 PM

    To hell with Mark Cuban and those damn mom jeans he like to wear all the time.Mark is a true bitch just like the rest of you hating ass bitches.If LBJ would`ve went to Dallas Mark wouldn`t have said a damn thing about LBJ decision.I am just going to say this to all of you bitter bitches.If you think you hate LeBron now imagine the level of hate you are going to have for him when the Heat run through the NBA beating the hell out of all your teams this seasons and many seasons after this.Get ready for the pay back,because it`s coming ; )

  23. Oliver - Sep 16, 2010 at 6:32 PM

    Poor Dan, how many $ signs does it take to spell your name? See you starting on yor favorite team wearing your championship rings,oop! shoot marbles.

  24. jeff - Sep 16, 2010 at 7:20 PM

    Rich you sound like a complete jackass! you could not actually be serious.For you to defend Lebron in this pathetic manner, you must be part of Lebrons possie. what a jerk.

  25. herb - Sep 16, 2010 at 7:23 PM

    Is Mark still upset he woulnt play for him,Start paying attention to your own problems Mark,Those attorneys cost alot of money dont they.

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