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Cuban calls LeBron's The Decision "the largest public humiliation in the history of sports"

Sep 15, 2010, 3:59 PM EDT

Thumbnail image for cuban.jpgMark Cuban joined the “it’s not what he did it’s how he did it” chorus against LeBron James in his typically Cuban, bombastic way.

He went on the Dunham and Miller Show on SportsRadio 1310 The Ticket in Dallas Wednesday morning, and the Dallas Morning News has the transcript.

“LeBron has every right to go wherever and do whatever, whatever team he wants to,” Cuban said. “Going to the Heat was his choice, those guys working together. I don’t even have a problem with the three of them working together, as long as they follow all of the NBA rules, which I think they did.

“Where I think LeBron made a mistake, was in how he did it. I don’t even have a problem that he had the TV show. But it turned out to be the largest public humiliation in the history of sports. He humiliated the organization; he humiliated the state of Ohio, the city of Cleveland. All of a sudden he became a bad guy, he lost a billion dollars in brand equity, give or take a couple bucks here or there. … ‘

“I told his folks that I think he got bad advice. It’s not about ‘Can he move?’ He can move, he can play for any team. I think he picked the wrong team (chuckles). There’s a team in Dallas that could have used him and that would have been better served but it’s his choice. But the way he did it I thought was just a huge mistake.”

Cuban said it, but you can be sure an army of NBA officials have been thinking it.

117 Comments (Feed for Comments)
  1. -Slap- - Sep 15, 2010 at 8:18 PM

    The only person in the NBA who is a bigger egomaniac than LeBron James in Mark Cuban. And neither of them have ever won a thing.

  2. lou - Sep 15, 2010 at 8:34 PM

    right on Chris.
    Sounds like sour grapes coming from Cuban.
    I am not and never have been impressed by anything cuban says
    Where is his NBA championship ring??

  3. Green - Sep 15, 2010 at 8:40 PM

    what a player hater, as well as the rest of you all still hating on that man. the city of Cleveland is the real humiliation.

  4. Tina - Sep 15, 2010 at 9:11 PM

    It’s amazing that everyone feels LeBron owed something to Cleveland. I can’t believe people are still talking about this. No one tells any of you where to go or what to do. If you had an opportunity to move to a better job making more money or just doing what you love would you just not go? He made his decision and it was his to make. As someone stated Mark Cuban has nerve, he buys who he wants and still hasn’t won. I bet if LeBron would have came to Dallas he wouldn’t care how the man left Cleveland. Bottom line is if you are not a LeBron fan then don’t watch when he plays… I myself will be watching. Also, I am sure he was tired of carrying the load in the playoffs every single game. No one else would/could step up even when he was having a bad game no one would step up. Regardless of what you say he still is the two time MVP and he hasn’t raped, kicked, spit on, gambled, or killed anyone. The man just chose to move! Damn get over it already!!!!!!

  5. Lebron who?? - Sep 15, 2010 at 9:52 PM

    Hey Tina, get back in the kitchen!! Get your facts right. He went to Miami and took LESS MONEY!! The Cavs could have offered him the maximum contract according to NBA rules, but he turned it down. So would YOU take a different job for less money so you could play with your friends. And if you are going to watch Lebron, I’ve got some advice for you-GET A LIFE !!!!

  6. Charlie - Sep 15, 2010 at 10:00 PM

    The King is dead. Lebron is Dwayne Wade’s bitch playing second or even third fiddle on the Heat. He’s got no heart and he and the general public knows it now. Not too many Lebron endorsements anymore?! Cleveland is a great city and deserved better. Cuban got it right. Smart man.

  7. Grandcanyon92 - Sep 15, 2010 at 10:01 PM

    Wow Ricky, having a few anger mangement problems? May I suggest that you keep your head up your arse rather than allow everyone to see how ugly you really are. I don’t agree with Tina but she has all the right to express her point of view. LeBron could have just called a news conference and went whereever he wanted to. It is not a matter of his right to go or that he owes Cleveland fans anything but how he did it was just wrong. It seems people from all over the nation think that is the case so it is not just the Cavs fans.

  8. ballbuster - Sep 15, 2010 at 10:04 PM

    Long live Queen James… forever he’ll be D Wade’s b!tch!!!!

  9. Grandcanyon 92 - Sep 15, 2010 at 10:09 PM

    Why is it that someone takes the time to come to a story, read the comments, then tell everyone to get a life? You need to follow your own advice and don’t waste your time on something you are not interested in.

  10. Pudbert_Savannah GA - Sep 15, 2010 at 10:21 PM

    Mark Cuban would be just another doof geek if he didn’t get lucky in the tech slurge…
    Like ANYBODY thinks he has a clue, either in sports OR anything else..

  11. JOE - Sep 15, 2010 at 10:27 PM

    i totally agree with rocky.. unless you live in cleveland you have no clue ..lebron is a liar and a cheat and if you want to shell out your hard earned dollars to see this rat .. enjoy

  12. pete - Sep 15, 2010 at 10:31 PM


  13. T-Will - Sep 15, 2010 at 10:34 PM

    The white knights had a rally with police protection in GA last week. Sounds like many of you were participants at the rally because you think LBJ isn’t free to make his own decision because the cracker in the room said he has to pick more cotton! hahahahahahaha !!! Ya’ll HATE a Brotha with power, that can look ya’ll in the face and say F-U and if you have anything additional to say, you might get dragged across the pavement…. if you don’t have some police protection! Brotha’s have power and are doin their thang ! DEAL WITH IT….saltines !!!!

  14. Anonymous - Sep 15, 2010 at 10:35 PM

    hey really you have no life… go suck a egg

  15. OC_Lakers - Sep 15, 2010 at 10:36 PM

    I agree with Cuban. LBJ blew it and his publicity stunt has backfired. The blowback has been intense and not in LBJ’s best interest to say the least. I love that the attention is on the Heat. It only drives Kobe and the Lakers. It’s amazing how quickly the band wagonners jump off. The Lakers have been to the finals the last 3 years and won the last two. They have the greatest owner and coach in NBA history and arguably one of the best players ever, whi is now in his prime, the total package. Still, the Heat and LBJ get all the ink…Kobe is working twice as hard…Thanks for the gift. Kobe is the King and he has the rings.

  16. terry - Sep 15, 2010 at 11:04 PM

    As far as I’m concerned that stupid show with the three of them emerging from all the smoke to the huzzas of a bunch of screaming idiots/fans was worse than the decision show. And – is there anyone out there who doubts that if Cuban had been able to pull off a coup like Riley did he (Cuban) would have hesitated for more than a second before putting on the same kind of show?
    James is an ok guy, but he has no common sense and with his talent and the sycophants he has hanging with him he doesn’t have a whole lot of touch with the everyday world most of us live in. In all probability he thought that silly show was a good idea – he just doesn’t have a clue.
    Mark Cuban making disparaging comments about someone else doing something in bad taste is a bit absurd, is it not? (Not to mention that he’s a few months late.)
    Remember that the whole thing is a triangle – players, owners and fans, and as long as people are willing to pay those outrageous prices for tickets, souvenirs etc. the players and owner are more than willing to take your hard-earned money.

  17. fiveiron - Sep 15, 2010 at 11:08 PM

    A mind is a terrible thing to waste.

  18. Brent - Sep 15, 2010 at 11:23 PM

    “Largest public humiliation in the history of sports” – that’s funny. A lot of people in Texas say the same thing about Mark Cuban’s ownership of the Dallas Mavericks. Poor Marky Mark – can’t keep from being redacted by his own cowardice and lack of heart. It has infected his team to the degree he and they are the public sports humiliation in Dallas. Always the victim. Always the crybaby. Never able to get the job done. And it shows from the top down in his organization…

  19. Jose - Sep 16, 2010 at 12:03 AM

    I bet the kids who benefited from the charity donation that came thanks to that TV event don’t regret him doing it.

  20. phil weirick - Sep 16, 2010 at 12:48 AM


  21. Stryker - Sep 16, 2010 at 1:00 AM

    Obviously you have a reading disability as you fail the gist of the argument.
    LBJ has every right to choose where to go after his contract expired. The issue is THE MANNER in which he did it.
    Put it like this: I’ve got the right to disagree with your opinion but would that make it right if I smack you where the sun doesn’t shine, stick a bamboo pole through your posterior orifice and out to your anterior like a roasted cow that you are — just because I think that your opinion sucks?

  22. Stryker - Sep 16, 2010 at 1:01 AM

    Obviously you have a reading disability as you fail to understand the gist of the argument.
    LBJ has every right to choose where to go after his contract expired. The issue is THE MANNER in which he did it.
    Put it like this: I’ve got the right to disagree with your opinion but would that make it right if I smack you where the sun doesn’t shine, stick a bamboo pole through your posterior orifice and out to your anterior like a roasted cow that you are — just because I think that your opinion sucks?

  23. LogicMan - Sep 16, 2010 at 1:04 AM

    Pot calling the kettle black?

  24. Bay - Sep 16, 2010 at 2:22 AM

    biggest embarrassment was when his 2005-6 team lost 4 straight in the finals to, basically, one guy.

  25. Bill-Sonora - Sep 16, 2010 at 5:10 AM

    “This is America. LBJ has the right to do as he pleases. However the manner in which he let his team and fans down with his non-performance against Boston was a complete disgrace. Great athletes want to win at all costs. I will never forget the look on his face, which in my mind said- No mas.”
    Agree with you 100%
    Couldnt have said it better myself.

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