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LeBron now sixth most hated sports figure according to Q Score

Sep 14, 2010, 11:08 AM EDT

Thumbnail image for LeBron_Heat.jpgIt didn’t take a rocket scientist to know that LeBron James’s popularity had taken a hit in the wake of his move this summer and “The Decision.” The ability to read and log on to message boards could have told you that.

Now we have some numbers to back it up.

CNBC’s sports business reporter Darren Rovell got LeBron’s Q Score numbers, which show his popularity nationally. And things aren’t good.

In January 2010, The Q Scores Company took a poll of the general population and found that 24 percent of people thought of James in a positive light, compared to a 22 percent negative opinion…

 “LeBron’s positive score at that time was the highest we had ever seen it,” [Q Score Company executive vice president Henry] Schafer said….

Schafer says that now only 14 percent of the general population see him as a positive figure, a 41.6 percent drop, while 39 percent view him in a negative light, a 77 percent decline.

In fact, LeBron is now the sixth most disliked sports personality, according to The Q Score Company, behind Michael Vick, Tiger Woods, Terrell Owens, Chad Ochocinco and Kobe Bryant.

“Instead of his change to the Heat being seen as the best way he can win a championship, many have looked at it and how he chose to announce it as a selfish move,” Schafer said.

LeBron took less money to play with the other elite players and give himself the best chance to win a title. Those are things we generally laud in our sports stars (that “we expect stars to do it in one place” farce flies in the face of history). The fact this whole summer has become a LeBron negative had more to with how the announcement was handled — having the teams come to him in a very public pitch process followed by an hour long television special came off as incredibly egotistical. The backlash at that bled over into the choice itself.

But no need to tell you that. You clearly are already a hater. And it really doesn’t matter because in the fall you will all tune in to watch him.

  1. Qman33 - Sep 22, 2010 at 10:37 AM

    Uh…Kobe did more than cheat on his wife. He raped someone and then settled out of court, writing a letter of apology to the victim – it amazes me how people have forgotten that. that’s why I hate him it has nothing to do with winning and cheating on his wife. News flash for you – 95% of any pro athlete cheats on there spouse.

  2. Love2CKeithcry! - Sep 23, 2010 at 2:36 AM

    Hey Keith, I love your comments about Kobe! You just love to hate him, don’t you? More rings = More hate. Too bad! He’s just keep getting them! Ha ha ha! The next one would make it another 3-peat. Poor Keith!

  3. Brown - Sep 26, 2010 at 3:23 PM

    Sounds like you should be looking for more victims with your hero Ben R.

  4. Brown - Sep 26, 2010 at 3:25 PM

    Wow. Sounds like you should be looking for more victims with your hero Ben R.

  5. J. Lander - Sep 30, 2010 at 10:08 AM

    I’m gonna say this once and for all. Never compare Lebron to Jordan. Lebron was gifted with physical stats at an age that most people let alone rookies in the NBA have. Do younger legs run faster? Most of the time! With each generation do we have superstars of course. His stats are damn good. O.K. great. Now what maybe the harsh reality. 1. Lebron’s stats in Cleveland where a direct result of having ALOT of mediocre players thats why its called “big fish in a small pond.” I think Lebron really thought he was going to get a ring in his first couple of years and so did many of you people. Marketing is “King” How did he get a moniker like that with no college games or pro games. Once again ” big fish in a high school pond”. If his basketball mind had been as accelerated as his growth he would be a large version of Kobe but still half the player. Lebron is not a leading man… yet?! My guess is he will play “Pippen” and not Jordan when its over. Even then those are “Man” sized shoes to fill. – “The king has no clothes”

  6. Shaun - Sep 30, 2010 at 10:42 AM

    People are amazing and very selfish to get upset a grown man for making decisions that he feels is right for him and his family. I can understand a Cavs fan being hurt or upset but some of the things i’ve heard and read that were being said about him is rediculous. If you ask me race wasn’t an issue until he left, that’s when the fans of Cleveland showed thier true nature.

  7. Clevelander - Sep 30, 2010 at 1:24 PM

    Clevelands hatred for lebron is misunderstoood. We dont hate him for “simply switching teams”. Yes the city was heartbroken he chose to leave. He was like a god to cleveland and the only hope we had. We are upset over the reasons he left and the way he did it. He is selfish for leaving for a championship. He is only 26 he still has years to play. it would be a real accomplishment to be loyal to your team and take them. after he did that he would have a right to leave. he could have had a championship this past year if he hadnt decided to so obviously give up in the playoffs. But the main reason we are so upset with him is the way he made his “decision”. He had cleveland really believing he would stay when he knew he wasnt going to, and the wait and expectations left us with noone. And ps. it wasnt a better decistion for his family. they just recently finished building there house in Fairlawn and from what i hear they are staying here while hes there.

  8. dolphin - Oct 4, 2010 at 1:41 PM

    If Lebron is number six, then where does OJ Simpsom fit?

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